We first reported in December that video infrastructure provider Ooyala, a startup founded by ex-Googlers, had raised a big first round of funding led by Sierra Ventures. That round is now confirmed to have been $8.5 million, according to VentureBeat. The company has also raised an earlier, unspecified angel round. The core product from the company is Backlot, a platform for HD video delivery, analytics and advertising. In an interview with VentureBeat, the company claims 4,000 customers, 200 daily active posters and major studio deals in the works. Competitors include heavily-backed Move Networks and Brightcove.