One of our founders, named Udi, has built a software application for desktop-download and he’s not sure how to market it. He is in a noisy space: it’s a “Flash Video accelerator.” (And don’t we all need one?) But Udi says his really amps site speeds, even YouTube’s — about which we’ve heard plenty of complaints.
We assume most of you are potential users of Udi’s product, so his query forms our
Question of the Day: How can Udi get his Flash Video accelerator noticed? How might he cleverly distribute it in a way that it might reach you?
Udi’s full text follows.
Hello,
My name is Udi, Im the founder of a startup company that is building a download/install service.
I’m currently looking for out-of-the-box ways to distribute my product … I think that I see that exact kind of thinking sparkling all over this blog.
I cannot say much about what our service really is, but in general, it is a kind of flash video accelerator for every YouTube-like site in the world. (It is working and we get 5x-7x faster download time).
Can you assist me with some links about marketing techniques for distribution of desktop software, or any kind of advice/how to?
Thanks!
Udi.
1 comment so far
8:02 AM PT
Is it ready for use? I came here wanting to try it but there was no link! Frustrating.
How do you intend to distribute? Is it free for the user? If not, then you need to give a little taste. Build a 30-day free trial. This is one of those things that if its a noticeable improvement, people will pay for. But you’ll have a hard time convincing people they need it unless they can see it firsthand.
As far distributing, sites like TechCrunch or lifehacker are good starts.
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