[by Cerius Shah] Close at heels of the launch of NDTV Active, Indiatimes has launched its own mobile application. Content appears to be ported from the site, so expect economictimes.com, timesofindia.com and a ‘live’ Times Now feed in addition to stocks, cricket and services.
The application has been developed by the Cupertino, CA, headquartered Mobio. Indiatimes also plans to syndicate content to Mobio’s subscriber base in the States in addition to “local citywise content search relevant to NRIs in US,” as stated by Dinesh Wadhawan, CEO TIL in this ET story.
Mobio has reportedly tied up with Airtel and more operator integrations are to be announced soon. Brother in arms, 58888, who share content as well as building space with Indiatimes, appear to have been left out on this one. Mobile development usually comes under the purview of that business unit. The ‘live’ Times Now feed appears to be ye ol’ video over GPRS. Other group properties, including Radio Mirchi and Zoom appear to be missing from the content range offered. Ouch, Cain!