Summary:

Juniper Research has issued its (typically bullish) predictions for mobile content, predicting the total global mobile content market will r…

Juniper Research has issued its (typically bullish) predictions for mobile content, predicting the total global mobile content market will rise from $20 billion in 2007 to more than $64 billion by 2012. This is lower than previous predictions from the company — which at the end of 2006 predicted the market would it $77 billion by 2011. The top three sectors are and will be music, games and video (some of these predicted figures have come out before, I include them now for completeness).

– Mobile music will remain the largest sector of mobile content, with revenues rising from nearly $9 billion in 2007 to $17.5 billion in 2012, bolstered by the increasing availability of full-track download and streamed services, the former in both paid-for and rental formats.

– Mobile games will be second in terms of end-user generated revenues (which may exclude advertising), and will rise from $5 billion in 2007 to nearly $16 billion in 2012, according to Juniper.

– Mobile TV will rise from $1.4 billion in 2007 to $11.9 billion in 2012.

The remainder will be made up of other sectors, including User-generated Content, Gambling, Adult and Infotainment. Juniper reckons that adult content and gambling will be inhibited by regulations and prohibitions, and on a regional note predicted that China and the Far East will remain the largest regional market for mobile entertainment for the next five years, with revenues rising from $8.5 billion in 2007 to nearly $21.3 billion by 2012.

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