The Crunchies Awards Show is starting now at the Herbst Theatre in San Francisco, so keep this post open if you want to follow the night’s festivities from afar. Embedded above is the live stream hosted by NewTeeVee lead writer Chris Albrecht. For full live streaming player with chat outside the player window go to http://mogulus.com/crunchiestv.

Thank you to the sponsors of the 2007 Crunchies who are underwriting the event and making it possible to recognize outstanding contributions in our industry. Award Benefactors: Adobe, Charles River Ventures, The Founders Fund, The Mayfield Fund, Microsoft, Our Stage and Sun Microsystems. Thank you also to our Program Sponsors, including Ask, Framr (an ecommerce start-up offering custom picture framing, launching tonight), Lotus Vodka, Intel Capital, Lehman Brothers, MeeVee, RealTimeMatrix’s Vortex, Searchles, our official live-streaming partner of the night Mogulus, our official ticketing sponsor amiando, WeBreakStuff for design and MediaTemple for hosting.