What will become of Scrabulous? The brilliant Facebook app created by two young Indian brothers has attracted enormous popularity — and with it, a nastygram from Hasbro and Mattel, two of the corporations that hold the IP rights to the classic Scrabble board game on which it’s based. When I interviewed Rajat and Jayant Agarwalla for GigaOM last fall, they told me that no Scrabble-protecting lawyer had yet come calling — but unsurprisingly, that quickly changed.
None of the companies involved seem to be talking. News.com’s Caroline McCarthy, for example, sought but failed to get comments from Facebook and Hasbro; there was also no reply from Electronic Arts, the publisher who holds the online rights to Scrabble. (EA has a web version called Scrabble Blast on Pogo, the company’s casual game site, but judging from the description, Scrabulous has far more functionality and features.)
The Argwalla brothers’ version also boasts hundreds of thousands of daily players, and the Facebook group “Save Scrabulous,” which aims to enjoin people to contact Hasbro, now has over 33,000 members. (It had just 7,000 on Wednesday.) At this point, the whole imbroglio looks like yet one more object lesson in intellectual property rights chaos: When the rights holder fails to create a compelling online version of their IP, someone else will.
I contacted the Argwallas for this post. They declined to comment at first (as they have with other outlets), but when I asked them about their tens of thousands of supporters, Rajat finally offered this obscure koan: “The only message for Scrabulous fans is, “Have fun and BE SCRABULOUS!’”