As expected, Steve Jobs in his keynote at Macworld unveiled iTunes movie rentals. Library titles will cost $2.99 each, new releases will be $3.99. Jobs also announced Apple TV Take 2 and other product news. NewTeeVee editor Liz Gannes is at the conference and is liveblogging all the details.
This is genius and I’m sure they will make a lot of money on it. It’s so much better than spending $10 on a movie in a theater, plus you can watch it whenever you want (portable).
This beat going to your local movie rental and renting a DVD for $4.00. The gas money alone is $4.00. Genius indeed.