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Summary:

There’s been days of rumors about the MacBook Air, Apple’s big announcement at MacWorld in San Francisco on Tuesday. But we just heard from the show floor, where NewTeeVee editor Liz is representing the GigaOM crew, that not only is Apple claiming that MacBook Air is […]

macbookair1.jpgThere’s been days of rumors about the MacBook Air, Apple’s big announcement at MacWorld in San Francisco on Tuesday. But we just heard from the show floor, where NewTeeVee editor Liz is representing the GigaOM crew, that not only is Apple claiming that MacBook Air is the world’s thinnest laptop, but it’s decidedly greener, too (except for that non-user-replaceable battery).

Liz liveblogs from the show floor that the MacBook Air’s earth-friendly qualities are:

  • it has a fully recyclable aluminum case
  • it’s Apple’s first display that is mercury-free, with arsenic-free glass
  • the Apple circuit boards are BFR-free and PVC-free
  • and it has 50 percent less packaging than the MacBook

Not huge leaps, but solid incremental steps, given Apple has been criticized by groups like GreenPeace for being lax on the eco aspects of its hardware. The green moves are part of Steve Job’s pledge, announced last May, to change the company’s policies with regards to eliminating certain toxic chemicals and enhancing recycling.

In that post, Jobs said Apple planned to introduce in 2007 its first displays using arsenic-free glass, but I guess January 2008 is better late than never. By the end of 2008, Apple says it plans to completely eliminate the use of PVC and BFRs in its products. There you go, readers, it costs $1,800, is shipping in two weeks, and can help placate your green guilt.

  1. [...] 15th, 2008 10:58 AM PT Apple Grows Greener with MacBook Air « Earth2Tech said: […] big announcement at MacWorld in San Francisco on Tuesday. But we just heard from [...]

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  2. and no word on the non-replacable battery?

    that’s not really ‘green’, is it?

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  3. Agreed, that is pretty lame. Thanks for the input.

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  4. [...] Just revealed yesterday at MacWorld in SanFrancisco by Steve Jobs, the new Macbook Air laptop is the thinest laptop on the market, and is part of a step forward in eco-friendly technology. The Air features an recyclable aluminum case (not made of recycled, but someday?), and a mercury- and arsenic-free glass display. The circuit boards are BFR free and PVC free. And due to the economical feel of its design, the packaging has about 50% less volume than the regular MacBook. Jobs said Apple planned to introduce in 2007 its first displays using arsenic-free glass, but I guess January 2008 is better late than never. By the end of 2008, Apple says it plans to completely eliminate the use of PVC and BFRs in its products.[Source: earth2tech.com] [...]

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  5. [...] Apple Grows Greener with MacBook Air « Earth2Tech [...]

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  6. [...] may be the latest shade of Apple, but green isn’t gold for MBAs, a new study finds. Speaking of Apple, after my recent (and [...]

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  7. [...] accusation will hurled at me by some of the team hear for linking to this – Apple Grows Greener with MacBook Air and this – Zap Shows Off Geeked-Out Green Car at MacWorld. If it has Gree in the title AND Apple [...]

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  8. Green energy is definitely the best solution in most cases. Technology like solar energy, wind power, fuel cells, zaps electric vehicles, EV hybrids, etc have come so far recently. Green energy even costs way less than oil and gas in many cases.

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