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Summary:

ZAP, the electric car and scooter maker, is sweetening the fuel-saving deal of its vehicles. The company is offering a free year of electric juice for new orders of its three-wheeled Xebra between now and Valentine’s Day. With each purchase, the Santa Rosa, Calif.-based company will […]

xebra12ZAP, the electric car and scooter maker, is sweetening the fuel-saving deal of its vehicles. The company is offering a free year of electric juice for new orders of its three-wheeled Xebra between now and Valentine’s Day. With each purchase, the Santa Rosa, Calif.-based company will include a “Kill-A-Watt Smart Power Meter,” which will measure how much electricity is being used to charge the car. Customers then send that information, along with their electric bill, to ZAP — which will reimburse them.

Perhaps the deal, and ones like it, will help the company boost its bottom line. Founded in 1994, ZAP is one of the older kids on the electric vehicle block and they’ve delivered around 100,000 electric vehicles, mostly scooters and bikes but increasingly cars, ZAP Director of Communications Alex Campbell told Earth2Tech. Though for the year ended December 31 2006 the company recorded a net loss of $11.9 million. Not profitable, but substantially better than its $23.5 million loss the year earlier. Sales have been growing too, and for the year ended December 31 2006, the company recorded $10.83 million in net sales, up from $3.60 million the year before.

ZAP is looking to the international market for growth and CEO Steven Schneider specifically cites opportunities in China, Dubai, Canada and Chile in a note on the website. “We’re really trying to focus on the market in London right now,” Campbell added. The company now figures that between savings on petrol, parking and tolls plus government incentives, a Xebra in London could pay for itself within a year, as compared to a normal car.

But back at home, Americans are far less inclined to purchase smaller and slower vehicles, so ZAP is now courting U.S. corporations with delivery fleets. And if you live in Northern California, some of your holiday packages might have arrived via ZAP UPS trucks. Every holiday season UPS ups its delivery fleet by bringing older, diesel-powered trucks out of storage. This year, to help with the holiday rush, ZAP worked with UPS to test a few of their trucks. And ZAP vehicles might soon be delivering your Coca-Cola, Campbell told us.

On the consumer side, we’ll see if the free year of electricity entices any buyers. ZAP is set to debut some new iPod-related features at what is rumored to be an extremely green MacWorld this month. You’ll be able to charge up your car and your tunes at the same time.

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By Craig Rubens

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  1. This is a smart incentive for the short term as it will quell some of the debate surrounding charging a car from the electrical grid versus hybrids. Even better will be when the majority of electric car owners also have a solar PV system or other renewable source from which to charge their cars.

  2. Sort of silly. Assuming 15,000 miles/year and and 300 watt-hours per mile, that’s 4500 kW-hrs. At 10 cents per, $450 for the year.

  3. The “free electricity for a year” promotion is just that – a promotion. It might seem a little silly, but I think it’s a very simple way for the car company to entice people to take the electric plunge. It is good in the “short term.”

    And if people start complaining in a year that it really didn’t save them that much money it’ll further validate the electric vehicle industry’s point that powering the cars is cheap.

  4. I’d rather have a 10 year/100,000 mile warranty on the batteries. Does ZAP offer that?

  5. ZAP Motors Hits MacWorld « Earth2Tech Thursday, January 17, 2008

    [...] week ZAP launched a new promotion for its Xebra, offering free electricity for the vehicle. While ZAP is one of the older electric [...]

  6. MICHAEL KELLEY Tuesday, January 22, 2008

    After all of the hype before the ZAP/UPS holiday project…it is impossible to get any info from the media, ZAP or UPS about the success or failure of the project…Why?

  7. Green energy is definitely the best solution in most cases. Technology like solar energy, wind power, fuel cells, zaps electric vehicles, EV hybrids, etc have come so far recently. Green energy even costs way less than oil and gas in many cases.

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