Is the lack of new stuff on TV due to the writers’ strike driving people online? We’ve been posing that question to the web analytics firms since the strike started in November, but until now, nobody had been willing to call it. Today, however, the BBC quotes Nielsen analyst Alex Burmaster as making the tentative connection: YouTube traffic has risen 18 percent in the last two months, while Crackle has doubled its audience, according to the firm’s estimates.
“That is greater growth than you would normally see in such a short period and the strike could be a possible factor,” said Nielsen analyst Alex Burmaster.
We’ll give all the analysts a call today and see if we can turn up anything more conclusive.