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Summary:

As pundits ponder the resurgence of Hillary Clinton in New Hampshire, here’s a handy high-tech guide to the three Democratic frontrunners. Because as it happens, they’re best understood in relation to the top three video game consoles: Barack Obama is the Nintendo Wii: The multi-racial candidate […]

Consoles and candidatesAs pundits ponder the resurgence of Hillary Clinton in New Hampshire, here’s a handy high-tech guide to the three Democratic frontrunners. Because as it happens, they’re best understood in relation to the top three video game consoles:

Barack Obama is the Nintendo Wii: The multi-racial candidate who was first dismissed by Washington insiders for not having enough power or third-party backers — but has gone on to draw immense popularity, not just from hardcore party faithful, but from the young and old, independents and Republicans alike. Instantly appealing like the Wii, Obama is popular not because of his library of policies, but because he is changing the way the game is played.

Hillary Clinton is the Microsoft Xbox 360: Backed by the most money, seen as a reliable and established brand, Hillary appeals most to the Democractic base, much the same way the 360 is most popular with hardcore gamers. Transitioning from her husband’s Xbox era, she offers not revolutionary change but steady, reliable content.

John Edwards is the Playstation 3: Formerly the Democratic frontrunner of the previous generation, Edwards now offers a greatly enhanced library of positions with far more ideological power — which few except Edwards’ die-hard fanboys seem to be buying.

Unsurprisingly, the candidates are now polling about the same as their next-gen analogs are currently selling, with the Wii capturing 44 percent of the vote, the 360 pulling in 36 percent, and the PS3 trailing far behind with 20 percent.

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  1. Liked the post and your comparisons.

    We would like to be the first to say that Ron Paul is the old-school Nintendo. A classic gaming system. Ron Paul is about restoring the laws in America to the values and guidelines of the U.S. Constitution. He has a lot of backers.

  2. Great article but how does all of Hillary’s pro-censorship (video games and otherwise) play into the Microsoft machine?!

  3. I like Hillary.

    http://www.bywifi.com — Mobile Transcoding of Videos and Web Pages for Mobile Phone and PDA

  4. I posted a link to this article and wrote a little anti-hillary rant (sorry rose!) over on my blog. This is a rare opportunity to engage the quintessentially lazy gamer w/ politics :)

    http://www.gameriot.com/blogs/GameRiot-The-Blog/GTA-with-Fluffy-Bunnies-and-Squirt-Guns-Why-the-Election-matters-to-YOU/

  5. And there’s a reason why we aren’t all playing old-school Nintendo these days, Resist. Perhaps you can take the comment spamming elsewhere.

  6. Great post – forwarded this to my 12 yr old gamer who is studying the election in his Social Studies class….a great way to get a kid interested in actualities of current politics!

  7. it’s so amazing. I translated it to persian (farsi) in my weblog and linked the post to your site too.

  8. Huh. I didn’t realize that the NES was racist, homophobic, and bizzarly paranoid.

    Shows what I know.

  9. Uncle Squirrel of America Friday, January 11, 2008

    Hilary’s crocodile tears last week was the red ring of death.

    Obama’s bringing everyone to play together– young, old, and even those people who used to think voting/playing is a waste of time.

  10. What if the Primary Candidates were Consoles? « BlogCampaigning Friday, January 11, 2008

    [...] Hip-Hop Producer What if the Primary Candidates were Consoles? January 11, 2008 Gigaom posted witty a piece comparing the Primary Candidates of the Democrats to game consoles: Barack [...]

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