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It looks like Toshiba’s booth at CES is going to look a little lonelier: Paramount is ready to switch its allegiance from HD DVD in light of…

It looks like Toshiba’s booth at CES is going to look a little lonelier: Paramount is ready to switch its allegiance from HD DVD in light of Warner Bros. Entertainment’s decision to choose Sony’s (NYSE: SNE) Blu-ray disc technology, FT reports. Viacom-owned Paramount and Dreamworks Animation signed on with Toshiba’s HD DVD format last summer. But Paramount made sure to insert a clause in the deal that allows them to pull out if WB goes with Blu-ray. However, it’s unclear whether that clause covers Dreamworks Animation as well.

Before its announcement on Friday, WB had been sitting on the fence, releasing its home video in both formats. Walt Disney (NYSE: DIS), 20th Century Fox, Metro-Goldwyn-Mayer and Lionsgate all use Blu-ray. With the inclusion of WB in that group, Blu-ray can claim roughly 70 percent of Hollywood studios’ output goes from its current 49 percent share to roughly 70 percent. WB’s agreement with Sony on Blu-ray goes into effect on June 1. With Paramount seemingly settled, the next one to watch is Universal. So far, it has not unveiled its DVD plans, but at this point, it seems like a matter of time before Universal goes exclusively Blu-ray too.

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  1. i think this stinks and is bang out of order the fact that film companies are making people choose and spend more money on buying things for a certain format i cant see why they would not want to increse their profits by selling on both formats why do they have to be exclusive. also i cannot understand if they do want to do one and not the other then why its blu-ray i am agoing to be a little byast since i am a 360 owner i have had the ps3 and truly thought that it was nothing in comparison to the 360 i used to be the biggest sony fan around but the 360 just blows me away and it is clear in any stats you look at at the present time that 360 is out selling ps3 by a mile so why would film companies go with at the moment weaker technology

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