Subscription-based mobile music rental services which offer unlimited music downloads will eclipse the market for paid-for original recordings, and will provide the majority of revenues from original music recordings, according to a new report from Juniper Research.
Juniper predicts that revenues from subscription based mobile music rental services will hit $3.3 billion by 2012 while revenues from original recordings delivered to mobile devices will reach $2.8 billion for a total of $6.1 billion. Total mobile music revenues (including ringtones) is expected to hit $17.6 billion. In comparison, a December report from market research firm Understanding & Solutions puts the total revenue at $11 billion by 2011. Usually offered through operators, the all you can eat services