Comments on: Why 'word of mouth' marketing won't work http://gigaom.com/2008/01/07/why-word-of-mouth-marketing-wont-work/ Fri, 10 Feb 2012 20:04:50 +0000 hourly 1 http://wordpress.com/ By: When business matters http://gigaom.com/2008/01/07/why-word-of-mouth-marketing-wont-work/#comment-190344 Fri, 11 Jan 2008 09:09:08 +0000 http://foundread.com/2008/01/07/why-word-of-mouth-marketing-wont-work/#comment-190344 [...] came my way yesterday when Carleen Hawn read a comment of mine on her article entitled: “Why ‘word of mouth’ marketing won’t work“, a discussion of an article by ‘blogger and marketeer Seth [...]

]]> By: How ‘word of mouth’ CAN work for you. « FoundRead http://gigaom.com/2008/01/07/why-word-of-mouth-marketing-wont-work/#comment-190339 Wed, 09 Jan 2008 08:32:54 +0000 http://foundread.com/2008/01/07/why-word-of-mouth-marketing-wont-work/#comment-190339 [...] Note: Founder and tech blogger, Wayne Smallman, offered this response to our earlier piece, Why ‘word of mouth’ marketing won’t work. We like Wayne’s stuff. When you’re done here, definitely check out: Twitter [...]

]]> By: Jeff Adans http://gigaom.com/2008/01/07/why-word-of-mouth-marketing-wont-work/#comment-190340 Tue, 08 Jan 2008 23:26:58 +0000 http://foundread.com/2008/01/07/why-word-of-mouth-marketing-wont-work/#comment-190340 I think I agree with Serge in that a good service someone will tell one friend, but bad service and they will tell 5. Liked the post though keep em coming.

]]> By: Serge Lescouarnec http://gigaom.com/2008/01/07/why-word-of-mouth-marketing-wont-work/#comment-190341 Mon, 07 Jan 2008 15:49:21 +0000 http://foundread.com/2008/01/07/why-word-of-mouth-marketing-wont-work/#comment-190341 Maybe most people don’t practice ‘word of mouth’ because many businesses forgot about good customer service.

Let me also mention that a less than complimentary (FT) review of ‘Meatball Sundae’ (Seth Godin) inspired me to ask for tasty Meatballs for Seth recipes on Serge the Concierge.

Have a great day

Serge

]]> By: Wayne Smallman http://gigaom.com/2008/01/07/why-word-of-mouth-marketing-wont-work/#comment-190342 Mon, 07 Jan 2008 09:40:52 +0000 http://foundread.com/2008/01/07/why-word-of-mouth-marketing-wont-work/#comment-190342 Got to love the title — intriguing and nonsensical use of the word “won’t”, which flies in the face of the experiences of every single business person alive.

If it’s statistics we’re after, then how about this — 90% of my new work comes from word of mouth marketing.

If that’s not working, then don’t even think about trying to fix it…

]]> By: anonymous http://gigaom.com/2008/01/07/why-word-of-mouth-marketing-wont-work/#comment-190343 Mon, 07 Jan 2008 09:31:17 +0000 http://foundread.com/2008/01/07/why-word-of-mouth-marketing-wont-work/#comment-190343 spelled wrong: “What are a startup’s keuy assets?”

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