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Summary:

Toyota CEO Katsuaki Watanabe, in a speech ringing in the New Year, unveiled the auto giant’s plans for a greener global automotive fleet: in a word, hybrids, and lots of them. Each Toyota model will have a hybrid powertrain available, according to AutoblogGreen. The moves are […]

Toyota CEO Katsuaki Watanabe, in a speech ringing in the New Year, unveiled the auto giant’s plans for a greener global automotive fleet: in a word, hybrids, and lots of them. Each Toyota model will have a hybrid powertrain available, according to AutoblogGreen. The moves are clearly part of Toyota’s plan to sell a million hybrid vehicles a year.

toyota ceo

It’s also the latest example of the huge business opportunity that has been recognized by the auto industry in hybrid technology, one of several emerging technologies being explored as ways to power the vehicles of tomorrow. At the same time, diesel technology, partially helped by the prospect of increased biodiesel production as well as advances in “clean” diesel, has prompted more automakers to start unveiling new diesel vehicles. Flex fuel vehicles and biofuels are seeing more investment, and even though fuel cell cars are still far away, we recently reported, fuel cell technology yielded a large number of patents between 2002 and 2007.

Toyota is now moving full-steam ahead on their hybrid properties, hoping to hold onto their Prius-powered lead and keep would-be hybrid king Honda at bay. Watanabe also announced the company is working on plug-in hybrids, which can get mileages up to 100 mpg. Additionally, he said Toyota is researching lithium-ion batteries, which it hopes will perform better than the current nickel-based batteries used. Watanabe offered no definite dates on any of these promises.

By Craig Rubens

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  1. Nice to see the Audi A1 diesel-hybrid [plug-in capable] noted. If we accidentally acquire a Greenie in the White House, maybe something will be done about the jive that makes us the only Western industrial nation that has priced/taxed diesel higher than gasoline.

    It is – after all – cheaper to produce.

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  2. audiotechnews Monday, January 7, 2008

    It certainly seems that energy guzzling companies are realizing ALL of the benefits of finding ways to reduce their footprints.

    Tesla Cars are an exciting prospect.

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  3. [...] Toyota: Plug-In Hybrid By 2010: The uncontested king of hybrids, Toyota, said it will be switching to lithium-ion batteries from the nickel-metal hydride cells for their forthcoming plug-in hybrid. This can be seen as a direct move against Chevy’s Volt, which is also slated for a 2010 release, and ups the ante of Toyota’s all-hybrid promise. [...]

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  4. Green energy is definitely the best solution in most cases. Technology like solar energy, wind power, fuel cells, zaps electric vehicles, EV hybrids, etc have come so far recently. Green energy even costs way less than oil and gas in many cases.

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  5. Glad to realize Toyota’s environmental concern. I am a great fan of Toyota models. Looking for a fuel efficient vehicle and after reading this blog got impressed with the hybrid models.

    Kudos to Toyota!

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