Americans are buying global positioning systems (GPS) for their cars in large numbers, reports AdAge. The NPD Group says that revenues are up 214% and GPS unit sales up a whopping 488% over last year.
The M&A activity in the sector is on an upswing, and the primary driver being location-based and mapping services on the mobile phones, the latest being NXP Semiconductors’ $85 million buyout of GloNav.
As new network-enabled Dash devices and more mobile phones come to market in 2008, next 12 months will see an upswing in news and noise around location-based services. At least I think so. Any thoughts?