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	<title>Comments on: Pizza Boxes Are Power Hogs</title>
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	<link>http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/</link>
	<description>Trusted Insights and Conversations on the Next Wave of Technology</description>
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		<title>By: With a New Server, Cisco Pushes &#8220;Comm-puting&#8221; Strategy</title>
		<link>http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-931561</link>
		<dc:creator>With a New Server, Cisco Pushes &#8220;Comm-puting&#8221; Strategy</dc:creator>
		<pubDate>Mon, 16 Mar 2009 04:36:27 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-931561</guid>
		<description>&lt;p&gt;[...] Cisco&#8217;s move is well timed. The demand for servers inside the data centers is on an upswing &#8212; about 50 percent of the 8 million servers sold every year end up in data centers, according to a BusinessWeek report. Similarl,y more devices inside the data center means more power consumption, which shoots up the operational costs of the data centers. According to Intel, nearly 25 percent of the costs associated with running big data centers can be traced back to power consumption. As we reported earlier, much of the power is drawn by pizza box style servers. [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] Cisco&#8217;s move is well timed. The demand for servers inside the data centers is on an upswing &#8212; about 50 percent of the 8 million servers sold every year end up in data centers, according to a BusinessWeek report. Similarl,y more devices inside the data center means more power consumption, which shoots up the operational costs of the data centers. According to Intel, nearly 25 percent of the costs associated with running big data centers can be traced back to power consumption. As we reported earlier, much of the power is drawn by pizza box style servers. [...]</p>]]></content:encoded>
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	<item>
		<title>By: Blade Watch &#187; What will the demand be for 1u servers in 2008?</title>
		<link>http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-814518</link>
		<dc:creator>Blade Watch &#187; What will the demand be for 1u servers in 2008?</dc:creator>
		<pubDate>Sat, 29 Dec 2007 17:06:23 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-814518</guid>
		<description>&lt;p&gt;[...] http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs As everyone knows, you get what you pay for. That maxim certainly holds true for Internet infrastructure, especially when it comes to servers. Over the past few years there has been an explosion of low-cost appliance servers – also known as pizza box servers — and they now account for a formidable portion of the Internet infrastructure. And though cheap in price, they are turning out to be power hogs. [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] <a href="http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs" rel="nofollow">http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs</a> As everyone knows, you get what you pay for. That maxim certainly holds true for Internet infrastructure, especially when it comes to servers. Over the past few years there has been an explosion of low-cost appliance servers – also known as pizza box servers — and they now account for a formidable portion of the Internet infrastructure. And though cheap in price, they are turning out to be power hogs. [...]</p>]]></content:encoded>
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		<title>By: michaelportent</title>
		<link>http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-790837</link>
		<dc:creator>michaelportent</dc:creator>
		<pubDate>Fri, 21 Dec 2007 17:22:40 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-790837</guid>
		<description>&lt;p&gt;The government should implement a tax break for companies that convert from pizza box servers to more power-efficient models.&lt;/p&gt;

&lt;p&gt;You listening in, congress? Get to work on that! =P&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>The government should implement a tax break for companies that convert from pizza box servers to more power-efficient models.</p>

<p>You listening in, congress? Get to work on that! =P</p>]]></content:encoded>
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		<title>By: Erich</title>
		<link>http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-790623</link>
		<dc:creator>Erich</dc:creator>
		<pubDate>Fri, 21 Dec 2007 15:56:09 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-790623</guid>
		<description>&lt;p&gt;Statistics like 20% utilization are kind of misleading, as that&#039;s an average over an entire day (right?).  That 20% gives you 80% headroom for spikes of usage, which might be during the evenings or even just 9-5, whatever it is.  If instead of 5 pizza boxes at 20%, you set up 1 pizza box with 5x the apps/OSes loaded so that it was pegged at 100% used, well gee, you&#039;re screwed as soon as any more demand comes in.&lt;/p&gt;

&lt;p&gt;It certainly is a good idea to think about how to save power, but not at the expense of not being able to actually serve up customer load.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Statistics like 20% utilization are kind of misleading, as that&#8217;s an average over an entire day (right?).  That 20% gives you 80% headroom for spikes of usage, which might be during the evenings or even just 9-5, whatever it is.  If instead of 5 pizza boxes at 20%, you set up 1 pizza box with 5x the apps/OSes loaded so that it was pegged at 100% used, well gee, you&#8217;re screwed as soon as any more demand comes in.</p>

<p>It certainly is a good idea to think about how to save power, but not at the expense of not being able to actually serve up customer load.</p>]]></content:encoded>
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		<title>By: neoTactics &#187; GigaOm&#8217;s Pizza Boxes Need New Toppings</title>
		<link>http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-786956</link>
		<dc:creator>neoTactics &#187; GigaOm&#8217;s Pizza Boxes Need New Toppings</dc:creator>
		<pubDate>Thu, 20 Dec 2007 06:49:40 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-786956</guid>
		<description>&lt;p&gt;[...] beloved GigaOm ponders on pizza box servers and their possible replacement by Big IronTM in a new [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] beloved GigaOm ponders on pizza box servers and their possible replacement by Big IronTM in a new [...]</p>]]></content:encoded>
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		<title>By: Top Posts &#171; WordPress.com</title>
		<link>http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-786389</link>
		<dc:creator>Top Posts &#171; WordPress.com</dc:creator>
		<pubDate>Thu, 20 Dec 2007 00:02:56 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-786389</guid>
		<description>&lt;p&gt;[...]  Pizza Boxes Are Power Hogs As everyone knows, you get what you pay for. That maxim certainly holds true for Internet infrastructure, especially [&#8230;] [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...]  Pizza Boxes Are Power Hogs As everyone knows, you get what you pay for. That maxim certainly holds true for Internet infrastructure, especially [&#8230;] [...]</p>]]></content:encoded>
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		<title>By: Pete Steege</title>
		<link>http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-785665</link>
		<dc:creator>Pete Steege</dc:creator>
		<pubDate>Wed, 19 Dec 2007 16:17:18 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-785665</guid>
		<description>&lt;p&gt;See my post on how the industry is responding to this need. Maybe we should call them Storvers instead of Servers.&lt;/p&gt;

&lt;p&gt;http://storageeffect.com/2007/12/19/a-third-way-for-internet-infrastructure/&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>See my post on how the industry is responding to this need. Maybe we should call them Storvers instead of Servers.</p>

<p><a href="http://storageeffect.com/2007/12/19/a-third-way-for-internet-infrastructure/" rel="nofollow">http://storageeffect.com/2007/12/19/a-third-way-for-internet-infrastructure/</a></p>]]></content:encoded>
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		<title>By: A third way for internet infrastructure &#171; Storage Effect</title>
		<link>http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-785659</link>
		<dc:creator>A third way for internet infrastructure &#171; Storage Effect</dc:creator>
		<pubDate>Wed, 19 Dec 2007 16:13:11 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-785659</guid>
		<description>&lt;p&gt;[...] 19, 2007 &#183; No Comments  Om Malik poses a question: Will the inefficiency of &#8220;pizza box&#8221; servers push the internet [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] 19, 2007 &middot; No Comments  Om Malik poses a question: Will the inefficiency of &#8220;pizza box&#8221; servers push the internet [...]</p>]]></content:encoded>
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		<title>By: A.T.</title>
		<link>http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-785630</link>
		<dc:creator>A.T.</dc:creator>
		<pubDate>Wed, 19 Dec 2007 15:54:18 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-785630</guid>
		<description>&lt;p&gt;ahem... big iron? one point of failure? well, certainly, there is always chance to forgot lessons of past ;)&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>ahem&#8230; big iron? one point of failure? well, certainly, there is always chance to forgot lessons of past ;)</p>]]></content:encoded>
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		<title>By: Pete Steege</title>
		<link>http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-785611</link>
		<dc:creator>Pete Steege</dc:creator>
		<pubDate>Wed, 19 Dec 2007 15:46:58 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-785611</guid>
		<description>&lt;p&gt;Not Big Iron or pizza boxes.  The future is a new class of servers focused on this market.  Optimized for scale, but still cheap, with tons of storage.&lt;/p&gt;

&lt;p&gt;Verrari and Rackable are leading the way, but the solutions are just beginning to evolve.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Not Big Iron or pizza boxes.  The future is a new class of servers focused on this market.  Optimized for scale, but still cheap, with tons of storage.</p>

<p>Verrari and Rackable are leading the way, but the solutions are just beginning to evolve.</p>]]></content:encoded>
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		<title>By: Om Malik</title>
		<link>http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-785554</link>
		<dc:creator>Om Malik</dc:creator>
		<pubDate>Wed, 19 Dec 2007 15:07:10 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-785554</guid>
		<description>&lt;p&gt;David&lt;/p&gt;

&lt;p&gt;thanks for that catch. Appreciate it.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>David</p>

<p>thanks for that catch. Appreciate it.</p>]]></content:encoded>
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		<title>By: David Frankel</title>
		<link>http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-785526</link>
		<dc:creator>David Frankel</dc:creator>
		<pubDate>Wed, 19 Dec 2007 14:52:46 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-785526</guid>
		<description>&lt;p&gt;Om,&lt;/p&gt;

&lt;p&gt;In your original post, you say &quot;50.5 billion kilowatts per hour&quot; and you mean &quot;50.5 billion kilowatt hours&quot;. (The source paper by Koomey is correct.) I see an awful lot of discussion of energy consumption where the numbers make no sense. My pet peeve is that people are sloppy with the math (and especially the units). In debates like this, let&#039;s at least get that part of it right.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Om,</p>

<p>In your original post, you say &#8220;50.5 billion kilowatts per hour&#8221; and you mean &#8220;50.5 billion kilowatt hours&#8221;. (The source paper by Koomey is correct.) I see an awful lot of discussion of energy consumption where the numbers make no sense. My pet peeve is that people are sloppy with the math (and especially the units). In debates like this, let&#8217;s at least get that part of it right.</p>]]></content:encoded>
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		<title>By: tomo</title>
		<link>http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-784758</link>
		<dc:creator>tomo</dc:creator>
		<pubDate>Wed, 19 Dec 2007 09:12:35 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-784758</guid>
		<description>&lt;p&gt;Widespread installation of blades and pizza boxes in most of the outsourced data centers is not doable.  The reason being that you can&#039;t cool them with air(assuming a facility with 1000 cabinets of capacity and each one being filled with blades or pizza boxes and consuming 30kw per rack/cab).&lt;/p&gt;

&lt;p&gt;The limits on air cooling hit diminishing return at about 250 watts per foot.  Anything past that is going to require an alternative method for cooling....it may be chilled water similar to the mainframes of the past or it may be some liquid based design.  Of course there are scenarios where these high density cabinets are running fine in certain data centers but they very isolated and are not the standard configuration of every cabinet in the facility.&lt;/p&gt;

&lt;p&gt;When companies like amazon and google use outsourced facilities and install their cabinets which consume 10kw each, they are typically buying about 5x more space than they need because that is the only way they are able to get that much power and the associated cooling capacity in a fixed resource environment like a data center.&lt;/p&gt;

&lt;p&gt;The problem doesn&#039;t go away with a grid infrastructure...it just shifts from being the responsibility of the customer(the one who is purchasing the grid service) to the operator of the grid platform or to their data center vendor. So while the problem many companies are challenged with today may be solved by closing their own data centers and outsourcing their computing requirements to a grid provider, it doesn&#039;t make the problem disappear, it just compounds it for someone else.  Unless I&#039;m mistaken, you can&#039;t change the fundamentals of physics, or more specifically to this case, you can&#039;t force air to cool more than it&#039;s physically capable of doing so you are forced to use alternative techniques and strategies.  Hence the talk of bringing chilled water back to the data center floor which is unthinkable to most internet people but was common practice in the past.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Widespread installation of blades and pizza boxes in most of the outsourced data centers is not doable.  The reason being that you can&#8217;t cool them with air(assuming a facility with 1000 cabinets of capacity and each one being filled with blades or pizza boxes and consuming 30kw per rack/cab).</p>

<p>The limits on air cooling hit diminishing return at about 250 watts per foot.  Anything past that is going to require an alternative method for cooling&#8230;.it may be chilled water similar to the mainframes of the past or it may be some liquid based design.  Of course there are scenarios where these high density cabinets are running fine in certain data centers but they very isolated and are not the standard configuration of every cabinet in the facility.</p>

<p>When companies like amazon and google use outsourced facilities and install their cabinets which consume 10kw each, they are typically buying about 5x more space than they need because that is the only way they are able to get that much power and the associated cooling capacity in a fixed resource environment like a data center.</p>

<p>The problem doesn&#8217;t go away with a grid infrastructure&#8230;it just shifts from being the responsibility of the customer(the one who is purchasing the grid service) to the operator of the grid platform or to their data center vendor. So while the problem many companies are challenged with today may be solved by closing their own data centers and outsourcing their computing requirements to a grid provider, it doesn&#8217;t make the problem disappear, it just compounds it for someone else.  Unless I&#8217;m mistaken, you can&#8217;t change the fundamentals of physics, or more specifically to this case, you can&#8217;t force air to cool more than it&#8217;s physically capable of doing so you are forced to use alternative techniques and strategies.  Hence the talk of bringing chilled water back to the data center floor which is unthinkable to most internet people but was common practice in the past.</p>]]></content:encoded>
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		<title>By: Om Malik</title>
		<link>http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-784322</link>
		<dc:creator>Om Malik</dc:creator>
		<pubDate>Wed, 19 Dec 2007 05:20:55 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-784322</guid>
		<description>&lt;p&gt;@ Matt Terenzio&lt;/p&gt;

&lt;p&gt;That is what I was trying to say - if Grid is the future, the power issue is something we might want to think about &quot;harder.&quot; Or did I mis-understand your comment.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>@ Matt Terenzio</p>

<p>That is what I was trying to say &#8211; if Grid is the future, the power issue is something we might want to think about &#8220;harder.&#8221; Or did I mis-understand your comment.</p>]]></content:encoded>
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		<title>By: Om Malik</title>
		<link>http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-784321</link>
		<dc:creator>Om Malik</dc:creator>
		<pubDate>Wed, 19 Dec 2007 05:19:42 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-784321</guid>
		<description>&lt;p&gt;@ Ward. Actually this is becoming common place for most web companies especially ones that want to offer services to millions of people. What I wanted to point out with this post was that computing is running into issues like power consumption.&lt;/p&gt;

&lt;p&gt;I think this is going to become more of an issue going forward as we move stuff to the cloud.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>@ Ward. Actually this is becoming common place for most web companies especially ones that want to offer services to millions of people. What I wanted to point out with this post was that computing is running into issues like power consumption.</p>

<p>I think this is going to become more of an issue going forward as we move stuff to the cloud.</p>]]></content:encoded>
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		<title>By: Scott Barlow</title>
		<link>http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-784257</link>
		<dc:creator>Scott Barlow</dc:creator>
		<pubDate>Wed, 19 Dec 2007 04:34:34 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/18/pizza-boxes-are-power-hogs/#comment-784257</guid>
		<description>&lt;p&gt;Phil Windley has a great write-up as he posted on ZDnet.com today. Here&#039;s a link to his blog about DC power in the datacenter.&lt;/p&gt;

&lt;p&gt;http://www.windley.com/archives/2007/12/dc_power_in_datacenters.shtml&lt;/p&gt;

&lt;p&gt;I&#039;ll say what I said there though - I agree with Phil in his article that there is not enough demand for DC in the datacenter. Companies just aren&#039;t demanding it right now - where as they should be. It saves trees and dollars.&lt;/p&gt;

&lt;p&gt;Two ways to address the issue that I&#039;ve seen here at work are higher quality VRMs (voltage regulators), and higher-efficient power supplies. Most vendors range in efficiency for the PWS between 70-80%. There are motherboards and servers out there that use higher-quality VRMs AND highly-efficient PWS&#039;s. Here is a review of one by AnandTech that achieves over 90% efficiency and reduces the pizza-box footprint in half:&lt;/p&gt;

&lt;p&gt;http://www.anandtech.com/showdoc.aspx?i=2997&lt;/p&gt;

&lt;p&gt;Blade servers are also being addressed by many companies as pointed out earlier, and reports that I have show that a 93% efficient PWS with 10 blades can save 1051 kW/hour per year and over $4,700 per 3 years, for each blade server w/10 blades. Now that&#039;s hard $$ that a company will take to the bank if it would switch to a row of blade servers in the datacenter that had that kind of savings.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Phil Windley has a great write-up as he posted on ZDnet.com today. Here&#8217;s a link to his blog about DC power in the datacenter.</p>

<p><a href="http://www.windley.com/archives/2007/12/dc_power_in_datacenters.shtml" rel="nofollow">http://www.windley.com/archives/2007/12/dc_power_in_datacenters.shtml</a></p>

<p>I&#8217;ll say what I said there though &#8211; I agree with Phil in his article that there is not enough demand for DC in the datacenter. Companies just aren&#8217;t demanding it right now &#8211; where as they should be. It saves trees and dollars.</p>

<p>Two ways to address the issue that I&#8217;ve seen here at work are higher quality VRMs (voltage regulators), and higher-efficient power supplies. Most vendors range in efficiency for the PWS between 70-80%. There are motherboards and servers out there that use higher-quality VRMs AND highly-efficient PWS&#8217;s. Here is a review of one by AnandTech that achieves over 90% efficiency and reduces the pizza-box footprint in half:</p>

<p><a href="http://www.anandtech.com/showdoc.aspx?i=2997" rel="nofollow">http://www.anandtech.com/showdoc.aspx?i=2997</a></p>

<p>Blade servers are also being addressed by many companies as pointed out earlier, and reports that I have show that a 93% efficient PWS with 10 blades can save 1051 kW/hour per year and over $4,700 per 3 years, for each blade server w/10 blades. Now that&#8217;s hard $$ that a company will take to the bank if it would switch to a row of blade servers in the datacenter that had that kind of savings.</p>]]></content:encoded>
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