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Summary:

Repeat founder Ev Williams (Twitter, Blogger), and one of Found|READ’s inaugural contributors (Do as I say, not as I did), published a great post on his personal blog yesterday about the tricky notion of how to determine when you have an idea with success potential, Will […]

Repeat founder Ev Williams (Twitter, Blogger), and one of Found|READ’s inaugural contributors (Do as I say, not as I did), published a great post on his personal blog yesterday about the tricky notion of how to determine when you have an idea with success potential, Will it Fly?: How to evaluate a new product idea.

Ev has developed a way of analyzing his ideas, based on seven criteria/questions:

  1. Tractability: How difficult will it be to launch a worthwhile version 1.0?
  2. Obviousness: Is it clear why people should use it?
  3. Deepness: How much value can you ultimately deliver?
  4. Wideness: How many people may ultimately use it?
  5. Discoverability: How will people learn about your product?
  6. Monetizability: How hard will it be to extract the money?
  7. Personally Compelling: Do you really want it to exist in the world?

Ev discusses each of his criteria at some length, and offers examples of how these criteria applied to several highly sucessful products, including his own. Read his full post.

  1. [...] I get more than a few calls each day from entreprenuers with an idea for the next big web application (the next youtube, the next myspace, the next…).  Ev Williams wrote a post titled, "Will it Fly? How to evaluate a new product idea."  He suggests a seven point test for your idea (as compiled by Carleen Hawn): [...]

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  2. [...] Just reading an interesting structure to evaluate ideas by Evan Williams (summary by FoundRead): [...]

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  3. Hi,

    the link to the original post in the first paragraph is broken (empty?).

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  4. You’ve got a bad link to Ev’s original post.

    it should be:

    http://evhead.com/2007/12/how-to-evaluate-new-product-idea.asp

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  5. [...] FoundRead makalesi‘nden orjinal (tercümemle bozulmamış) versiyonu okuyabilirsiniz. [...]

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  6. [...] ‘Will It Fly?’ – Ev Williams, on Idea Evaluation [...]

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