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Summary:

Apple certainly did “Think Different” when they began using the white body iMacs. Soon it transcended across all Apple products and accessories. Is a new trend coming? One away from the white light? From the launch of the iPhone it became clear that Apple was reinventing […]

Apple certainly did “Think Different” when they began using the white body iMacs. Soon it transcended across all Apple products and accessories. Is a new trend coming? One away from the white light?

From the launch of the iPhone it became clear that Apple was reinventing their look. All previous artist renderings referred to Apple’s classic white approach. But with metal, glass and black accents, it was clear Apple was entering into a new phase and a new look. The new iMac redesign became another indicator for Apple’s changing taste. Now rumors are abound concerning metallic MacBooks. Looking back on the most recent changes I think the pattern is becoming more ‘clear’. With iPods no longer offered in the classy white casing, soon nothing will be left. Even the rumored Cinema Displays will probably become twins to the new iMac casing.

Can we expect accessories to follow suite? New metallic keyboards may not fully translate the new style, but I think we’re beginning to see the picture…the new Apple. Perhaps businesses will find them more suitable? Or consumers will appreciate the finer materials? Either way, soon enough the Mighty Mouse will be the last of its kind. A plastic white figure, in an aluminum world.

  1. The writing on this site is going downhill. No real content and improper use of apostrophes to indicate plurality.

    Wow.

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  2. @Joseph: Complaint noted. Please stay on topic and if you have any complaints in the future, please use our contact form.

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  3. The White Shadow Monday, December 17, 2007

    Also, did you notice it gets dark at night, Arvin?

    Nice summation of the obvious,

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  4. Apple is the B&O of computers.

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  5. Microsoft is the Microsoft of computers.

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  6. A friend and I were just discussing how weird the Mighty Mouse looked with his MacBook Pro. While the white thing works and has been iconic for them, I much prefer the aluminum casing and the black.

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  7. The iPod’s new A/V cables are metallic also.

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  8. Aluminum mouse!

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  9. @Partners in Grime

    Are you referring to using a Microsoft mouse on Mac.

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  10. I think it might be the fact they want to get rid of a lot of the pvc stuff used in the other casings. I can’t remember if someone said there was less or just about the same in the new iMacs though. Not only is the style improving, but maybe they’ll get greenpeace off their backs as well…

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