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	<title>Comments on: Atheros Buys Some Global Positioning</title>
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	<link>http://gigaom.com/2007/12/16/atheros-buys-some-global-positioning/</link>
	<description>Tracking the Internet Evolution</description>
	<pubDate>Sat, 11 Oct 2008 23:12:40 +0000</pubDate>
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		<title>By: Are You Ready for Location-Based Advertising? - GigaOM</title>
		<link>http://gigaom.com/2007/12/16/atheros-buys-some-global-positioning/#comment-860236</link>
		<dc:creator>Are You Ready for Location-Based Advertising? - GigaOM</dc:creator>
		<pubDate>Wed, 06 Feb 2008 19:15:54 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/16/atheros-buys-some-global-positioning/#comment-860236</guid>
		<description>&lt;p&gt;[...] sophisticated, and are coming to market fitted with geopositioning systems. Every single chip maker catering to the mobile market is rushing to add location-based functionality into their chipsets; it&#8217;s something I&#8217;ve [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] sophisticated, and are coming to market fitted with geopositioning systems. Every single chip maker catering to the mobile market is rushing to add location-based functionality into their chipsets; it&#8217;s something I&#8217;ve [...]</p>
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		<title>By: 2008: Year Of The Location Based Services? - GigaOM</title>
		<link>http://gigaom.com/2007/12/16/atheros-buys-some-global-positioning/#comment-798484</link>
		<dc:creator>2008: Year Of The Location Based Services? - GigaOM</dc:creator>
		<pubDate>Mon, 24 Dec 2007 17:01:16 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/16/atheros-buys-some-global-positioning/#comment-798484</guid>
		<description>&lt;p&gt;[...] M&#38;A activity in the sector is on an upswing, and the primary driver being location-based and mapping services on the mobile phones, the latest being NXP Semiconductors&#8217; $85 million buyout of [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] M&amp;A activity in the sector is on an upswing, and the primary driver being location-based and mapping services on the mobile phones, the latest being NXP Semiconductors&#8217; $85 million buyout of [...]</p>
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		<title>By: Joe Mobile</title>
		<link>http://gigaom.com/2007/12/16/atheros-buys-some-global-positioning/#comment-780602</link>
		<dc:creator>Joe Mobile</dc:creator>
		<pubDate>Mon, 17 Dec 2007 17:49:13 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/16/atheros-buys-some-global-positioning/#comment-780602</guid>
		<description>&lt;p&gt;Nimish - Google's approach (cell ID) really isn't accurate past 500m.  The technology will be a nice fall back in situations where you can't get a position via GPS (indoors), but it's practically useless for navigation:
http://www.thegpsinsider.com/2007/11/30/google-maps-cell-id-kool-aid/&lt;/p&gt;

&lt;p&gt;It won't dent profits for GPS chipset manufacturers - it's really just a bandaid until all handsets have GPS.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Nimish - Google&#8217;s approach (cell ID) really isn&#8217;t accurate past 500m.  The technology will be a nice fall back in situations where you can&#8217;t get a position via GPS (indoors), but it&#8217;s practically useless for navigation:<br />
 (<a href="http://www.thegpsinsider.com/2007/11/30/google-maps-cell-id-kool-aid/" rel="nofollow">link</a>) </p>
<p>It won&#8217;t dent profits for GPS chipset manufacturers - it&#8217;s really just a bandaid until all handsets have GPS.</p>
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		<title>By: Nimish Mehta</title>
		<link>http://gigaom.com/2007/12/16/atheros-buys-some-global-positioning/#comment-780012</link>
		<dc:creator>Nimish Mehta</dc:creator>
		<pubDate>Mon, 17 Dec 2007 14:37:37 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/16/atheros-buys-some-global-positioning/#comment-780012</guid>
		<description>&lt;p&gt;Folks - has anyone seen Google's cell tower triangulation approach? Does this do a "good enough" job - so as to dent the business of the GPS chip manufacturers?  How much of a dent?&lt;/p&gt;

&lt;p&gt;Nimish&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Folks - has anyone seen Google&#8217;s cell tower triangulation approach? Does this do a &#8220;good enough&#8221; job - so as to dent the business of the GPS chip manufacturers?  How much of a dent?</p>
<p>Nimish</p>
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		<title>By: Andreas</title>
		<link>http://gigaom.com/2007/12/16/atheros-buys-some-global-positioning/#comment-779812</link>
		<dc:creator>Andreas</dc:creator>
		<pubDate>Mon, 17 Dec 2007 12:48:27 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/12/16/atheros-buys-some-global-positioning/#comment-779812</guid>
		<description>&lt;p&gt;To the list of services, have a look at GPSbuddies. A service in beta from GPS-Buddy (www.gps-buddy.com).&lt;/p&gt;

&lt;p&gt;http://www.gpsbuddies.com&lt;/p&gt;

&lt;p&gt;I think some big telco in Europe has signed up for it already.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>To the list of services, have a look at GPSbuddies. A service in beta from GPS-Buddy (www.gps-buddy.com).</p>
<p> (<a href="http://www.gpsbuddies.com" rel="nofollow">link</a>) </p>
<p>I think some big telco in Europe has signed up for it already.</p>
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