221 Comments

Summary:

Social networking is starting to enter its next phase: distributed social networking. And some are looking to open-source blogging platform WordPress to be its foundation.

WordPress logoCould open-source blogging platform WordPress serve as your next social networking profile? Chris Messina, co-founder of Citizen Agency, thinks so. He’s started a project called DiSo, for distributed social networking, that aims to “build a social network with its skin inside out.” DiSo will first look to WordPress as its foundation.

This could be the next step towards the unified social graph that some technologists wish for. WordPress suits the purpose because it provides a person-centric way of coming online, offers an extensible architecture, and already has some features — such as an OpenID and a blogroll plugin — that can be pressed into social networking service. And its users represent exactly the sort of audience that might appreciate the permanent, relatively public identity that DiSo aims to offer.

Why blogs and not Facebook or MySpace

In contrast to social networking, blogging offers a person-centric way for individuals to come online. A social network like Facebook gives you your own place online, but it’s not really your own place. As Copyblogger Brian Clark recently said in a blog post, “For me, there’s really no appeal in spending a lot of time creating ‘user-generated’ content via a social networking application. That’s like remodeling the kitchen in a house you rent.”

Clark was responding to an ongoing conversation launched by blogger and cartoonist Hugh MacLeod, who proposed that blogging is far more important to him than social networking. Bloggers including Stowe Boyd and Darren Rowse seconded the idea. This growing disenchantment with social networking and return to blogging suggests that in the future we could see a migration, at least among tech bloggers, towards more distributed social networking — along the lines of what Messina envisions.

WordPress, why and how

WordPress is ideal for experimenting with a distributed social network. It has a plug-in architecture that makes it easy to extend. And people who use it are already comfortable to some extent with coming publicly online as individuals. Though there are, of course, WordPress installations that don’t represent just one person, in many cases they do.

Messina, along with Steve Ivy and Will Norris, is exploring how WordPress can serve as a social networking profile. To that end, a blog needs a way to identify itself to other blogs and share its contact lists, ideally in a privacy-protected manner. The OpenID identity standard can serve as a distributed identifier for both a person’s blog and the blogs of people to which that person is related. Messina and his partners plan to develop a WordPress plugin that exposes the contact list. An OpenID plugin for WordPress already exists; it was developed by Will Norris.

Not everyone wants unified social networking

WordPress-as-social-network, like the unified social graph meme, will most likely appeal to those who want to create one strong identity online. But not everyone does. Blogger danah boyd has written about how some people use social network identities in an ephemeral manner. Those who prefer a more multilayered and multifaceted depiction of themselves online might prefer to create multiple social networking profiles on different sites, representing themselves in different ways as the situation demands.

But those who already use WordPress probably want to build a strong and persistent online presence and identity. Plus they’re the geeky sort, with whom with the idea of a unified, distributed social network might resonate. And at least some of them are refocusing on blogging. The next hot social network might just be built out of blogs.

Full disclosure: Automattic, the company behind WordPress.com is funded by True Ventures, which is also an investor in GigaOM.

  1. [...] in NFIT. trackback Spooky – I was just collating some thought about social networking then Anne Zelenka posts half of my thought process. The power of the meme or proof of a higher power? Most likely just coincidence but anyway, it [...]

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  2. [...] is a great post today on GigaOM about how WordPress can actually be the basis for your own social network. Some of the bloggers [...]

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  3. We have a built an application with similar objectives. Soon we will be adding real-time communication capabilities as well. As you have noted, OpenID and OpenAuth will be th facilitating technologies.

    Also as Moshe Maeir notes in the trackbacked post, traditional social network and our application will complement each other. In our view traditional SNs are like public social gathering places like bar and we view our application to be like one’s living room. Both have their roles in one’s social life.

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  4. Back to blogging? yes!

    Person-centric? Hell YES!

    WordPress? Nope.

    What if I want to stay with Blogger or Live Journal? Same problem as with Facebook/MySpace/LinkedIn/etc… you still have to join something[WordPress] to “network”, you have to choose one product/service over another. That is NOT how we network in real life! In RL we network in various ways/medias that overlap and that seems to work on-line also… blogs, email, chat, groups, skype, etc.

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  5. You guys need to get out of the valley and go to other parts of America and the world and talk to REGULAR users. Most people when they use word press for the first time find it difficult and cumbersome , unless they are in the tech industry. It’s a great idea and a nice article, but a little dose of reality and practicality never hurt anyone.

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  6. [...] Oh yeah ! I want it. [...]

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  7. More bad press for Facebook from India site reporting about Head hunter tactics. According to the report, potential recruiters would be checking out your profile (social networking) to make the career relevant decision.

    http://www.techbanyan.com/archives/83

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  8. I think Gravatar now being a part of WP also swings the decision in favor of WP.

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  9. OpenId is great idea to move close to Semantic Web World. And if WordPress can integrate it into their solution, i think it will start a wave to support it and eventually, Facebook types of business will come around and dance together.

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  10. [...] The Next Social Network: WordPress – GigaOM It’s not all hype – there is truth in the idea. I believe my biggest social media tool is my personal blog. (tags: wordpress blogging social-media social-networking giga-om) [...]

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  11. Hello,

    I just want to address something Valdis said: “you still have to join something[WordPress] to ‘network’”. The DiSo Project is working on WordPress plugins that could be installed anywhere – be it a hosted service like wordpress.com or your own server. Yes, it means knowing how to run a blog, or know someone who does.

    WordPress is a starting point (not the end goal) for us because it’s easy for a moderately technical user to manage, it’s open-source, and it isn’t – life Blogger – limited to a single provider. If you have suggestions or ideas, join the group and participate.

    Thanks,

    –Steve
    http://redmonk.net // http://diso-project.org

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  12. [...] post di Anna Zelenka su GigaOM discute la possibilità che il proprio blog su WordPress (e aggiungerei, [...]

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  13. As much as I’d love WordPress to become the next center for social activity, I think it’s a pipe dream. Of my 500+ contacts on Facebook, 10 of them know what WordPress is, and only 1 actually uses it — me.

    The reason Facebook is so successful (and Myspace too) over competing services is, quite frankly, how easy they’ve made it for the average person to use. As the technorati, we ooh and aah when Facebook implements Ajax loading for photo albums; most people just think its a cool effect.

    There’s a reason so many blogs get created each day — but then die a couple months (if not weeks or days) later. Most people just dont have the persistence to stick with blogging (myself included to an extent). Even as a WordPress evangelist myself (I use it for all my sites, my client sites, and I’m using WordPress MU for a new “social” project), I can’t envision a blogging platform superseding a true social network in usefulness.

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  14. I’ve defined with a few friends some project guidelines called Trustlet in september (based on a february concept): a system to allow distributed p2p social networking, platform indipendent.

    A good way to make it working should be to distribute it both as a standalone service and as a WordPress integrated plugin. Maybe with OpenID for authentication and some sort of push system to allow real-time messaging (pull is slow, networking needs speed, see Twitter).

    Another critical feature is trust, that should be integrated in this protocol. I was looking for integration with OpenSocial… maybe we could just use that protocol. :)

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  15. [...] fixes and everything about blogging, especially with WordPress. Go ahead, subscribe to our feed!The Next Social Network: WordPress Nice article on WordPress as the next Social Network with a look at blogs being more important than [...]

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  16. I agree that blogging and social networking are indeed a next step. However wordpress is a bit cumbersome for your average users. There are a ton of people out there that just don’t have an easy way to take advantage of this exciting technology. We have built a platform that allows the owner to have control of blogging and social networking features without having to conform. Blogging, social networking and static content should flow naturally and become as one.

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  17. BuddyPress was created for this purpose. This was started a few months back and appears almost complete. I covered this on the Social Times over a month ago:

    http://www.socialtimes.com/2007/11/buddy-press-turns-wordpress-into-social-network/

    Chris should partner up with the creator of BuddyPress. It looks like he needs some help.

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  18. [...] from Chris Messina, also known as Factory Joe or Mr. Tara Hunt. It’s an attempt to roll a kind of social-networking architecture into WordPress, one of the most popular blogging platforms around and the one I usually recommend [...]

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  19. [...] Zelenka at GigaOm has an interesting take on the idea of using WordPress as a social networking platform, looking at DiSo, Chris [...]

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  20. We’re also working on enabling the open social web, but trying to minimize the work an end user has to do. Our service http://freemyfriends.com allows users to automatically rebuild their social networks on any site. Thoughts?

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  21. [...] La próxima red social: WordPress. Al menos eso es lo que piensan los creadores de Diso, un proyecto de red social distribuida. ENTRADAS RELACIONADAS: [...]

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  22. I have often thought “i must search out a blogging application for my Facebook profile…”

    How stupid is that!

    I love the way that facebook allows you to be connected to each other and follow each others movements, comments and updates but I also love the ability to write my own blog and maintain its appearance too.

    MySpace is too messy and Facebook is too restrictive (which can be a good thing). WordPress is a very powerful platform and I think it could turn it’s hand to anything, given the right plugin.

    Imagine if you could install a Social Networking plugin to WordPress that links you to other “friends” blogs to see their posts, comments and updates they left at other sites etc. You could even link into Flickr, del.icio.us and other sites too via RSS. Present that all on an extra “page” in your WP installation – done!

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  23. We do this as a service for clients in South Africa, and it is precisely this niché market where we fill the gap. WordPress is powerful and perfect for this purpose, but one does need a geek on call to run it full time as a serious publishing media or social network.

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  24. [...] The next social network [...]

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  25. [...] ideas regarding writing on your own blog (as an example, GigaOm includes blog-platform-as-social-network, specifically WordPress) versus sharing content on a social network site.  I think the win-win is to syndicate your [...]

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  26. take a look at tumblr.com – there you can add other tumblelogs as friends…

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  27. Shame on you Chris. This is a very unoriginal ideas. You posted on your blog a while back about a little project called ChickSpeak (http://www.chickspeak.com). In your blog post (http://factoryjoe.com/blog/2007/07/18/wordpressmu-making-a-smart-platform-choice/) you spoke about how this project was one of the first to use WordPress as a social networking platform and encouraged the developer to open-source and share his plugins.

    The project is now being developed at http://www.buddypress.com and is open source. Shame on you for stealing Andy’s thunder! Shame on you for not choosing to contribute to this project.

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  28. Best way to progess to the Semantic Web – keep those ideas coming and let’s move forward!

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  29. [...] un proyecto denominado DiSo que tiene como objetivo crear una red social basandose en WordPress. Leer más sobre esto [en] → [...]

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  30. As a WordPress user and developer of web sites that use web press as the backend not only for blogging but also for general content management I find this interesting because I am also ready using tools the accomplish to a degree abit not totally integrated with WordPress itself apart from the RSS feeds it generates.

    One of the things I will do is run the RSS feed generated and then managed through feedburner.com through a service called Twitterfeed at Twitterfeed.com. Notification of blog post and links will show up in my Twitter account for my followers to see. I also do this with my flickr RSS feed too. It doesn’t stop their. I also pipe my Twitter posts to Facebook via the Facebook Twitter application so even more people who don’t normally follow my blog or twitter feed but are in my circle of friends with get a notification that I have written something on my blog.

    I’d love to centrally manage this through my WordPress admin panel but I would also like to extent my own site to have a social networking component.

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  31. [...] como el centro de las redes sociales, en lugar de My space o Facebook. Anne Zelenka, sostiene en The Next Social Network: WordPress: “Una red social como Facebook le da su propio lugar en línea, pero en realidad no es tu propio [...]

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  32. Jim,

    Please back up with the “shaming”…

    Andy’s work on BussyPress is awesome, and I’m hoping that we can learn from each other. But BuddyPress is focused (from my reading) on using WordPressMU (the multi-user/multi-site version that is also being used on wordpress.com) to create social networking sites – connecting users hosted within that hosted instance of WPMU+BuddyPress (someone please correct my understanding if I’m wrong).

    The DiSo Project is focused around helping WordPress users (or more specifically those running their own instances of WordPress) turn that blog into the focal point of their social network participation. The DiSo plugins are intended to help enable things like social network portability and identity consolidation in a distributed way – so the network grows organically, not dependent on a particular provider.

    I hope we can collaborate with Andy to be sure that the work we’re doing on DiSo will be compatible with BuddyPress as much as possible.

    Sincerely,

    –Steve
    http://redmonk.net/ // http://diso-project.org

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  33. Looks as though a lot of us are thinking along similar lines here. I’m very interested to see wordpress being used more for social networking, so DiSo sounds promising.

    My own development work has also looked to bridge the gap between blogging and social networking, but focused on a group conversation system (using API keys to identify and authenticate members of blogging groups). Someone called it trackback on steroids, but I always wanted a system that could drive readers / traffic properly between blogs, to build identity and loyalty.

    Looks like we might all end converging at a very similar point further down the line! :)

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  34. Sounds like an interesting comment. I do find my self spending more time reading blogs on Word Press than I spend on MySpace or FaceBook.

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  35. What’s the difference between this idea and Livejournal?

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  36. [...] Puede ser WordPress la próxima red social? [...]

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  37. Should be interesting to see how long any non virtual reality social networks exsist after 5 years.

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  38. I think this is a brilliant, inevitable idea but I don’t see it taking off until something like Open Social allows a transition away from the existing social networking sites.

    They may realize that by adopting Open Social they will enable competition and might shun it for that reason.

    If my profile had restricted layers of detail I’d be more likely to add information to it. It would be nice if I could add my resume in some semantic format which would be accessible by search engines.

    My guess is five years before this becomes the standard.

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  39. [...] bloggingului sta in dezvoltarea unei retele sociale pe baza wordpress-ului. Asta se vrea proiectul diso. Transformarea blogurilor care sunt motorizate de wordpress intr-o [...]

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  40. Kirk,

    “If my profile had restricted layers of detail I’d be more likely to add information to it.”

    See http://microformats.org/wiki/openid-brainstorming#OpenID_whitelist_authentication_for_private_hCard and read about what Tom Morris is doing.

    “It would be nice if I could add my resume in some semantic format which would be accessible by search engines.”

    See: http://microformats.org/wiki/hresume

    Cheers,

    –Steve
    http://redmonk.net // http://diso-project.org

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  41. [...] The Next Social Network: WordPress – GigaOM Could open-source blogging platform WordPress serve as your next social networking profile? Chris Messina, co-founder of Citizen Agency, thinks so. He’s started a project called DiSo, for distributed social networking, that aims to “build a social net (tags: blogging links media online socialnetworking wordpress) [...]

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  42. Interesting article. I agree with everything said because WP is getting bigger and more people are starting to finally use it. It will one day take over the world.

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  43. Hi, dear all
    the wordpress is a nice weblog

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  44. I know I have a vested interest in this – but surely we should get past this idea that ‘the next’ ‘social network’ will be anywhere in particular. Comments from users here show that people want to use the tools they want to use – not someone else’s choice of the ‘perfeect’ tool. Social networks should exist in widgets what can be embeddd in the users choice of destination.

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  45. in2community (www.in2community.com/betaprogram) is a distributed social networking application built on a SaaS platform that is not only easy to install, it’s free.

    By embedding one line of code into a dedicated HTML page, both bloggers and webmasters can introduce social networking services directly on their own websites. Publishers who use this service become part of the greater in2apps (www.in2apps.com) network based on a categorical definition of their website, and can immediately have their social communities populated with relevant and localized information from compatible publishers to create a critical mass of like-minded users.

    in2community is currently looking for beta trial participants so if you are blogger looking for a social networking solution, this just might be the answer.

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  46. [...] The Next Social Network: WordPress – GigaOM Do NOT want… and neither do the Millenials… (tags: kwfdn.map.networkingiq) addthis_url = ‘http%3A%2F%2Fwww.kwfdn.org%2Fmap%2Fblog%2Findex.php%2F2007%2F12%2F12%2Flinks-for-2007-12-12%2F’; addthis_title = ‘links+for+2007-12-12′; addthis_pub = ”; [...]

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  47. [...] Weblog Tools Collection (and others, but that’s how I found it), the GigaOm blog has a very interesting post today about a project which will allow social network style functionality in WordPress and other [...]

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  48. I have been a long time user of WordPress – its excellent, and the many plugins are varied and of high quality. However, as a social platform, its sorely lacking. MU has not been revamped in some time, while Movable Type Social (which runs gothamist.com I believe) is quite powerful off the shelf. I like wordpress better overall, but they need to get in the direction of MT Community.

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  49. This won’t work because:
    A. 99% of people on social networks have no interest in blogging (go look at any average dude’s myspace or facebook page, and wa-la! no blog entries, or at least none since they originally signed up! and most of them feature the word ‘test’)
    and
    B. WordPress is way too advanced for the casual user, even if you created the most intuitive UI for WP, it will still be too complicated for the regular myspace or facebook user. I have messed around with all the fun php that makes up the guts of WP, and as someone with very advanced web design and developement skills, its still intimidating.

    Its a great idea, but if you build it….. you need people to come!

    I think the balance of freedom and ease will be the key, but saying the WP is the future social network is a bit shortsighted.

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  50. DiSo is built on ideas around OAuth, OpenID, and Microformats like hcard and XFN. If you take the time to understand these, they will fully understand what DiSo will become. OAuth, OpenID, hcard, XOXO, and XFN are all open standards that anyone developer can play with today. Open Social tried to re-create this all with proprietary standards. And where is Open Social toady? The hype from last month is gone. An it seems it is really only open to the big network apps like MySapce, Freindster, Orkut. I don’t see any blog posts about hackers saying “hey, look what I did with open social” because it is not open.

    Self-hosted WordPress is the best place to start for this idea. It is open, a lot of people use it. DiSo could become a set of standards that will power other applications all over the web that have nothing to do with blogging or social netowrking. DiSo+Wordpress will be a proof of concept using several existing open standards. That’s all. Those that understand the benefits will use it. Those that don’t will come around later. DiSo could be a fork of WordPress. DiSo may or may not become part of Worpdress.com hosted blogs. It is too early to tell.

    BuddyPress seems really cool. I cannot wait to play with it. But BuddyPress is kind of like having your own, LiveJournal or install (that means multiple blogs, multiple users, networked together). It can be public or private. It uses WordPressMU. This allow for multiple blogs to run on one server. It is great for communities or even intranets.

    DiSo will allow separate self-hosted WordPress installations to talk to each other in new and cool ways. Sort of like how anyone can e-mail anyone else. Email apps can send Email to other e-mail apps. Not just Yahoo mail to Yahoo mail or only Hotmail to Hotmail. They reason email works across email apps is because they all use the same standards. Now expand the idead beyond email, trackbacks, friending, blogrolls, think of and think of all the Facebook applications that are out there. That will be possible with OAuth+OpenID+hcard+XOXO+XFN=DiSo.

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  51. [...] The Next Social Network : But those who already use WordPress probably want to build a strong and persistent online presence and identity. Plus they’re the geeky sort, with whom with the idea of a unified, distributed social network might resonate. And at least some of them are refocusing on blogging. The next hot social network might just be built out of blogs. [...]

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  52. @daniel: When this is all working well people who don’t blog will sign up thinking it’s a social network. Blogs aren’t some amorphus inevitability, eventually we’ll probably all just have online profiles that include blogs optionally, not the other way around. Imagine if all blog software had admin panels that included profile info like the Facebook/MySpace.

    WordPress is popular, open source, and has a good plugin system so it seems like a good place to start.

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  53. There is a solution to the open source craze, if you look at places like facebook who use steadily available and readily developed software, and then at places like http://www.contineo.co.uk who used open source based development platforms, you can automatically see which i would prefer! The latter has many more features and is easily customisable to suit visitor needs.

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  54. @Kirk: As bad as Myspace is, it already does have a fully functional blog built into any/all profiles. Facebook has about 100 applications that let you build custom blogs inside of their API as well. It doesn’t sound like this would be anything new if you are saying that online profiles will have optional blogs, since they already do.

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  55. look, i don’t understand the technology and the differences between open and closed systems, blogging v social networking etc. it’s just ‘people fascinated in people’ to me. and if it means that WP becomes the next big thing and that many 1000′s more people find their way to my incredibly interesting site, then so be it. bring it on
    fpb

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  56. @daniel: I see your point but there is a huge difference. There is no incentive for MySpace and Facebook to adopt standards. In fact they need proprietary profiles to keep people from migrating to the competition.

    It’s about more than features, it’s about open standards. We need openness to address privacy concerns and standards for interoperability.

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  57. I must be way ahead of the game with this one considering i took this concept and drove it home a while ago on my social site… http://www.socialchris.com

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  58. I actually used to run my blog in this fashion. I moved from blogger, to wordpress, then eventually drupal. I used it as a mashup of various web services like for my flickr pictures, twitter updates, etc. I still kind of use it that way, but have moved much of the stuff to facebook do to their application platform. The problem I noticed with this, is it was too open. There where things I only wanted to share with my friends, but the problem is I don’t want my friends to have to login to their site, mine into theirs, facebook breaks down a lot of these barriers and makes things more organic by allowing many people to build a lot of the applications for it. Now I know there are many open standards coming out, and with things like openID this may eventually be the case, but just because you build it, doesn’t mean they will come.

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  59. Blogging – explained in an abstract way – is sequencing and publishing short text messages. Blog postings are published, read and forgotten about quickly. Blog postings are not so person-centric as described here. Publishing about oneself is different from just publishing oneself. Social network pages show profile information and preferences not easily to be learnt from blog postings. I think a personal knowledge management and publishing system using blogs, micro-blogs, and conventional publishing would be a better starting point for a unified social graph or open social network.

    I myself developed the Semantic Wiki ‘ArtificialMemory’ (www.artificialmemory.net) to show how realy person-centric application and content could look like.

    :-) Lars

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  60. Thanks for the heads-up about DiSo. However, I think that this post is rather too WordPress-centric. In terms of coding, the DiSo project starts from some existing GPL’d WordPress plugins. That’s because these plugins provide a useful starting point, rather than because there’s anything WordPress-specific about DiSo.
    I made these points in a post on my WordPress.com blog last night, but the ping hasn’t shown up here yet.

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  61. [...] The Next Social Network: WordPress – GigaOM WordPress article on Social Networking using WP – meant to be read (tags: wordpress socialnetworking socialnetworks WP) [...]

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  62. Already doing this. ;) Been for a year actually.

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  63. [...] with its skin inside out.” DiSo will first look to WordPress as its foundation.” (via gigaom.com) Having the ability to bridge our favorite blogosphere with the advantages that come from a social [...]

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  64. [...] the meantime, I note this article on GigaOm about the DiSo Project, which aims to turn WordPress blogs into social network nodes [...]

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  65. WordPress is not even close to the same thing as a Social Networking site

    A Social Network, would be more like a discussion forum, a place where people collaborate with one another in a open social way. WordPress is just a blog, a content management system for a single or company website, it is not even close to the same thing. blogging and social networking are two entirely different entities.

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  66. [...] The Next Social Network: WordPress [image]Could open-source blogging platform WordPress serve as your next social networking profile? Chris Messina, […] [...]

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  67. [...] Could You Run Your Own Social Network with WordPress? [...]

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  68. [...] est le titre tel que l’on aurait put le lire sur GigaOM intitulé « The Next Social Network: WordPress » (a noter que GigaOM est une société dont une [...]

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  69. Think of it like this: I am going to make a personal helicopter. Instead of doing this from scratch, I am going to star by hacking this lawnmower. Don’t criticize until I’m done.

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  70. Anne, awesome post! Just call it a social network, “social graph” is distracting to a lot of people.

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  71. [...] The Next Social Network: WordPress – GigaOM Interesting. I have been making my WordPress blog more like a profile. (tags: socialnetworking) Explore posts in the same categories: links [...]

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  72. What am I missing? Why not just integrate with FOAF? Why build own tool from scratch and not integrate with Elgg instead?
    Just curious…

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  73. I honestly think most of the social networking sites existing now cater to a very small set of population. There is a whole set of population which is ignored by warm valley planers.

    There needs to be something which is widely done normally and is not yet implemented on web (something like what ebay did for auctions which was there for thousands of years).

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  74. [...] a social network with its skin inside out.” DiSo will first look to WordPress as its foundation.read more | digg [...]

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  75. [...] is a open source blog platform. Can it become a social network? After use it for four months, I really hope it will. var addthis_pub = [...]

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  76. [...] more on the social networking ability of WordPress go here (full disclosure, every blog we own is WordPress). In the Moveable type press release/blog entry [...]

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  77. Lars said: Blogging – explained in an abstract way – is sequencing and publishing short text messages. Blog postings are published, read and forgotten about quickly.

    May I respectfully suggest you’re reading the wrong blogs?

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  78. There are not too many other open source web apps that use microfromats extensively. The WP dev community and the Microformats communities share members, have the same “culture” if you will. And many of the developers and architects know each other personally, so they are more likely to work with friends. If there were another platform that would win due to meritocracy, the developers would already know each other, and that platform might have been chosen. For some reason, the Microformats community prefers XFN over FOAF, and they probably have a good reason. XFN is already built-in to WordPress. The WordPress developer plug-ins has a thing for Microformats. That is just where the momentum happened to go.

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  79. [...] The Next Social Network: WordPress (tags: socialnetworking blogging wordpress) [...]

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  80. [...] It’s a thing of beauty. [...]

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  81. [...]   WordPress suits the purpose because it provides a person-centric way of coming online, offers an ext… [...]

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  82. [...] a Social Network with WordPress: Gigaom announces “The Next Social Network” being put together by Chris Messina called DiSo on the WordPress [...]

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  83. I was saying this two years ago, or maybe it was three, but gave up on the “control your content” speech when I realized how high the hurdle is. We already run blogs, we take for granted the steep leaning curve.

    Well, didn’t WordPress (Automatic?) just recently buy Gravatar? In a way Myspace is just a big collection of Gravatars. To me it’s not that interesting of an idea, because if I want to trade links with another blogger I can do that without much trouble. And I don’t see the point of trading links with lots of bloggers, which would probably dissolve PR. So I don’t see the need for an automated system like mybloglog.

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  84. Everyone with a broadband connection can run their own Content Management System(CMS) on their home computer if the server and CMS is easy to install and operate. For a live demo, check out: http://barracudadrive.net/

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  85. I think they’re on to something here. Wow. Great post.

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  86. I don’t see why not.

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  87. [...] Zelenka (2007) – The Next Social Network: WordPress Dette indlæg var skrevet af Søren Johannessen, skrevet den 13. december 2007 kl. 09:53, smidt [...]

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  88. I hate Social Networking in the first place. And, oh no. WordPress too ? Oh well. We got another martyr for this madness.

    Share
  89. [...] Netzwerke wie Facebook bieten, so das Credo des ursprünglichen Artikels auf GigaOM (engl.), zu wenig Individualität. Persönliche Inhalte zu veröffentlichen und zu generieren sei, [...]

    Share
  90. [...] The Next Social Network: WordPress – GigaOM [...]

    Share
  91. [...] really appreciated the thoughts in The Next Social Network: WordPress – GigaOM. I’ve been on Facebook for a while now (and prior to that LinkedIn) and despite my initial [...]

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  92. Felix Zaslavskiy Thursday, December 13, 2007

    Whats really needed is a open protocol for social networking applications. It has to have a strong basis in crypto, key management, p2p networking etc… Each person will essentially own their digital identity and social graph data. They will retain complete control over how they wish their data to be accessed and by who. How its implemented is not as important. But for best results it should probably be a combination of a desktop application and online web service. None of this is a trivial engineering task nor is there much of a profit motivation so this is just a wish without much hope of actually happening anytime soon.

    Share
  93. [...] The Next Social Network: WordPress – GigaOM [...]

    Share
  94. [...] “The Next Social Network: WordPress“, Anne Zelenka discusses the possibility that WordPress may become the next vehicle for [...]

    Share
  95. [...] Zelenka of GigaOM posted an article about WordPress becoming the next social networking profile, which basically makes me think about [...]

    Share
  96. [...] was directed to this article in GigaOm last night. I’ve just had a good read through it this morning and DiSo sounds like an [...]

    Share
  97. [...] que los blogueros que marcan tendencias están abandonando facebook y centrándose en The Next Social Network: WordPress. Se explica muy bien en la entrada de Gigaom que recomienda La Brújula Verde. También en [...]

    Share
  98. [...] ein interessanes Posting dazu entdeckt. Sicher keine schlechte Idee, warum auch nicht. Dann haette man die volle Kontrolle [...]

    Share
  99. [...] couple of days back, Anne Zelenka wrote about DiSo, an approach to building a distributed social network using WordPress as the basic [...]

    Share
  100. [...] The Next Social Network: WordPress – GigaOM (tags: wordpress social network) [...]

    Share
  101. [...] The Next Social Network: WordPress Posted on Thursday, December 13, 2007 by Pav The Next Social Network: WordPress – GigaOM [...]

    Share
  102. [...] The Next Social Network: WordPress – GigaOM – Det distribuerede sociale netværk. Tænk WordPress. [...]

    Share
  103. [...] sure what the answer is but recently there are a few posts going round suggesting the blogosphere as the ideal open social [...]

    Share
  104. [...] tu blog como la próxima red Social Hace unos días salió en GigaOM un artículo muy interesante con ese título y que llevaba a DiSO un proyecto que me parece [...]

    Share
  105. [...] The Next Social Network: WordPress. If I’m reading this right (and I’m reading it very quickly) this would be an opt-in thing for people already using WordPress for their blogging based on plugins and OpenID stuff. As such it’s an interesting notion given that WP is already a very open publishing thing (as opposed to the walled garden of Facebook). A rather big Hmmmm follows. via Bounder [...]

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  106. [...] The Next Social Network: WordPress I’m surprised this is presented as new thought. Great that many bloggers are renewing their interest in how to make their blogs more social. I keep experimenting along just these lines and can’t wait to try more new plugins. (tags: wordpress blogging socialnetworking socialnetworks chrismessina) [...]

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  107. [...] Manau, kai prisiregistruos pakankamai daug žmonių bus pakankamai įdomu naršyti po lietuvišką blogosferą tokiu būdu. Bet čia tikrai ne pabaiga. Jau ne kartą rašiau apie OpenID, tačiau OpenID garantuoja tik asmens tapatybę, bet nieko nesako apie jo patikimumą ir pan. Spėkite, kad bus kai sujungsime XFN ir OpenID. Turėsime blogais paremtą socialinį tinklą. Pvz. vieną elementarų pritaikymą įsivaizduoju spamo filtrą – jeigu žmogus priklauso tavo tinklui tai jo komentarą galima automatiškai pavirtinti (baltieji sąrašai). Ir tas sujungimas nėra tik mano išsigalvojimas – rekomenduoju paskaityti The Next Social Network: WordPress. [...]

    Share
  108. [...] The Next Social Network: WordPress [...]

    Share
  109. [...] Om Malik: The social network: WordPress [...]

    Share
  110. I thought that Email was the Ultimate Social Environment. http://gigaom.com/2007/09/20/is-email-the-ultimate-social-environment/
    I can’t keep up!

    Share
  111. [...] The Next Social Network: WordPress I’m astonied this is presented as newborn thought. Great that some bloggers are revitalizing their welfare in how to attain their blogs more social. I ready experimenting along meet these lines and can’t move to essay more newborn plugins. (tags: wordpress Blogging socialnetworking socialnetworks chrismessina) [...]

    Share
  112. [...] The Next Social Network: WordPress (tags: blog wordpress socialnetworking social network) [...]

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  113. [...] The Next Social Network: WordPress – GigaOM In contrast to social networking, blogging offers a person-centric way for individuals to come online. (tags: wordpress blogging socialnetworking social socialnetworks network community web identity Internet personal opensource networking) [...]

    Share
  114. [...] The Next Social Network: WordPress – GigaOM This growing disenchantment with social networking and return to blogging suggests that in the future we could see a migration, at least among tech bloggers, towards more distributed social networking — along the lines of what Messina envisions. (tags: wordpress blogging network social) [...]

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  115. [...] muy interesante artículo publicado en GigaOM referente a DiSo un proyecto no menos interesante, para la construcción de una Red social [...]

    Share
  116. [...] a fan of decentralization and distribution. My blog is where I create content, and the nexus of my social network. Of course, because the web is open, it automatically includes all these closed efforts, and [...]

    Share
  117. [...] Randomness: But this does explain a lot. Why the social network sites are nothing more than [...]

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  118. [...] 本文翻译自:The Next Social Network: WordPress,翻译有出入,准确意思请参考原文。 [...]

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  119. [...] מאמרים על וורדפרס כרשת חברתית שהתבססו על כותרת שגויה בtechcrunch של מאמר שאמור היה לתאר את פרויקט הDiSo שנולד בשבוע [...]

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  120. [...] el blog de GigaOm me entero de un proyecto nuevo llamado DiSo (Distributed Social Networking Applications), un nuevo [...]

    Share
  121. I also believe that blog centric networking is the natural evolution. Using platforms like Blogger to aggregate a lot of the information that you can see in the many standard social networking platforms that you use today.

    Share
  122. [...] that Movable Type, their leading blogging software, is going open source and the launch of the DiSo initiative to create open source implementations of distributed social networking are also important projects. [...]

    Share
  123. I am already doing this. I wanted to build a unified social network site that combined the best features of blogs and portal sites, while balancing the needs of the individual with those of the community. I am pleased to say it is qute a success so far. I am testing with a small (undr 100) group of users to see how the database is affected. but WordPress is very flexible it seems.

    for those interested in what might be the next thing, check out Lucid Magazine at http://www.lucidmag.com

    Share
  124. [...] much to link blogs, comments and conversations, and I’m wondering whether this linked article here at gigaom is alluding to something. Although it talks about identity and WordPress, the phrases “inside [...]

    Share
  125. [...] el blog de GigaOm podemos ver de la existencia de un proyecto nuevo llamado DiSo (Distributed Social Networking [...]

    Share
  126. [...] Now this is promising – The Next Social Network [...]

    Share
  127. [...] first target is Wordpress, bootstrapping on existing work and building out from there. The Next Social NetworkDiso Project Diso – Google [...]

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  128. [...] WordPress could be a Social Networking Platform Chris Messina suggest that WordPress could be a Social Networking platform, while currently a publishing CMS tool. The first thing to do is look at the technographics of a community, and identify does everyone [...]

    Share
  129. [...] el blog de GigaOm me entero del nuevo proyecto de Chris Messina, llamado DiSo (Distributed Social Networking [...]

    Share
  130. [...] on GigaOM, Anne Zeleka talks about the next social network being WordPress, or blogs in general, and talks about the current DiSo project which is utilizing OpenID as a [...]

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  131. The next big social network will probably be MateCube. Just read about it on digg. What do you think? http://www.matecube.com

    Share
  132. [...] projects are out there, gigaom.com describes DiSo and it’s abilities as a SNS based on a WordPress [...]

    Share
  133. [...] [SOCIALNETWORKING] The Next Social Network: WordPress [...]

    Share
  134. [...] Facebook. Go WordPress!? This may sound a little outlandish now, but the open source blogging application has the install [...]

    Share
  135. [...] for freedom. I’ve been mulling this over for a while now and just last week I came across this article by Anne Zelenka talking about DiSo. Reading this and digging around some more has gotten me very [...]

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  136. I have an early stage company which involves an online community of bloggers and video. Initially I was going to do a membership based model where members pay a fee, but I have decided to take on the advertising model. (I need some advice though on how to base the advertising fees since I haven’t found anything yet on a Google search of YouTube’s model and how they arrived to those figures). My members will have profiles similar to myspace where they can post their own blogs to show off their knowledge and allow web visitors to read or subscribe to each member’s blogs. Someone recommended Word Press MU to me. I’m not sure if hosted is the way to go or to host my blog on my own server. There will be no interaction in the members’ blogs with their readers, but the members will be allowed to post their comments for pure reading enjoyment. This way, a user won’t have to weed through spam.

    I will also offer sub-domains where my members can have user feedback on their blogs. Any advice?

    Share
  137. With all these social networks, blogging, email, PDA’s, cell phones, texting and IM’ing do people actually spend MORE time in touch— or do they spend more time in the process of staying in touch…?

    Share
  138. [...] irrelevance of MyBlogLog grows with every passing month, and if WordPress does decide to be a Social Network in their own right, MyBlogLog will be nothing more than a footnote on the Wayback [...]

    Share
  139. [...] serve as your next social networking profile?”. With that question, Anne Zelenka started a post on GigaOM that created a fairly big buzz in the blogosphere (143 comments and trackback plus 541 [...]

    Share
  140. [...] The Next Social Network: WordPress – GigaOM [...]

    Share
  141. Well I must say, I enjoyed reading your material.

    Share
  142. Great article… As more and more users like to share their thoughts, and their behavior on blogs I’m sure wordpress will become a social network

    Share
  143. [...] movement away from traditional social networking sites.  Anna Zelenka of WordPress wrote a post mentioning how some well known bloggers have always seen the whole MySpace/Facebook thing to be [...]

    Share
  144. [...] The Next Social Network [...]

    Share
  145. [...] would bet on a company like WordPress or perhaps Tumblr to come out with a simple tool that makes publishing profiles and updates easy, [...]

    Share
  146. [...] I certainly hope he’s right about this prediction: I would bet on a company like WordPress or perhaps Tumblr to come out with a simple tool that makes publishing profiles and updates easy, [...]

    Share
  147. [...] would be a start. Anne Zelenka made an impassioned case for using WordPress to build a social network, and I wouldn’t be surprised if we see some social features start to creep into WordPress.com [...]

    Share
  148. [...] or feature was rolled out ( my favorite is the Gravatar ).  So I am quite excited to read that WordPress.com has raised about $29 million in funding.  Matt Mullenweg and the entire WordPress team deserve something for their tireless efforts in [...]

    Share
  149. [...] Anne Zelenka hat auf GigaOm bereits vor einiger Zeit eine weitere Option skzizziert: The Next Social Network: WordPress. [...]

    Share
  150. [...] would be a start. Anne Zelenka made an impassioned case for using WordPress to build a social network, and I wouldn’t be surprised if we see some social features start to creep [...]

    Share
  151. [...] widely used open-source blog platform with enormous potential for future growth and evolution – and some think it’s a viable alternative to Facebook-style social networking. (It’s running this [...]

    Share
  152. [...] The Next Social Network: WordPress – GigaOM Late to the party with this one, but here’s a great argument for WP to get into the social networking business. (tags: wordpress socialnetworks blogging) [...]

    Share
  153. [...] seja apenas um pequeno exemplo do que vem pela frente. Recentemente, muito se comentou sobre a idéia de transformar o WordPress em uma plataforma de rede [...]

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  154. WordPress is a social network, The way they have their system set up, it is a very active social program. When you make a new post on wordpress, you can have decent traffic within a few mins if you know how to use tags and write titles.

    Share
  155. [...] information as the content catalyst for activation. Other, less controversial attempts include DiSo’s quest to turn the blog platform WordPress into an active social network, or considerations to flip email services into social networks, as Yahoo tried with Mash and Google [...]

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  156. [...] a social network with its skin inside out.” DiSo will first look to WordPress as its foundation.read more | digg [...]

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  157. wordpress is actually probably the best social network site there is.

    Share
  158. [...] falar também que a iniciativa Open Social do Google vai na mesma direção, e talvez mencionar o artigo no GigaOm que fala das possibilidades do WordPress como plataforma para redes sociais. Ou seja, várias [...]

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  159. [...] As for assumptions, one stands out in particular, though perhaps only for me and principally because I want to hear it. It seems that while most everyone is still paying homage to Facebook, an increasing number of people are coming to believe that it is not the last word. [...]

    Share
  160. [...] As for assumptions, one stands out in particular, though perhaps only for me and principally because I want to hear it. It seems that while most everyone is still paying homage to Facebook, an increasing number of people are coming to believe that it is not the last word. [...]

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  161. [...] As for assumptions, one stands out in particular, though perhaps only for me and principally because I want to hear it. It seems that while most everyone is still paying homage to Facebook, an increasing number of people are coming to believe that it is not the last word. [...]

    Share
  162. [...] Malik, Tuesday, March 4, 2008 at 12:53 PM PT Comments (0) In recent past, Anne Zelenka wrote about how WordPress could be an underpinning of a social network, an idea first postulated by Chris Messina. Of course, [...]

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  163. [...] From the sounds of it, Matt doesn’t just want to take on Ning — he wants to go after Facebook as well, but with an open platform rather than another closed network. More power to him, I say. It’s something others are also thinking about, including Chris “Factory Joe” Messina and his DiSo project. [...]

    Share
  164. [...] 5th, 2008 (8:42am) Jason Harris No Comments Last December, our own Anne Zelenka posted about the social possibilities WordPress presented.  Apparently Matt Mullenweg, founder and CEO of [...]

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  165. [...] At the end of the day maybe Facebook is doomed, but blogs will live another day and that is why they state that the next social network will be wordpress. [...]

    Share
  166. [...] the way – GigaOM says, Automattic, the company behind WordPress.com, is funded by True Ventures, which is also an [...]

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  167. [...] GogaOm posts that WordPress may be soon joining the Social Networking bandwagon as well. Share: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

    Share
  168. This is very interesting topic about the wordpress. I have been playin around wordpress myself and figure out that the flatform has a very versatile usage in terms of social networking. If this web flatform can handle uploading video rating comments and other plugins that might be use to build a social networking website like facbook, youtube and myspace this could be a break through of wordpress.

    Share
  169. [...] are more of us who more easily understand the likes of Friendster and Multiply. Others believe blogging is the next social network. And that our online social lives can remain scattered across different websites like Twitter and [...]

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  170. [...] A big part of why some bloggers are wildly successful has less to do with the content they create on their blog than their networking activities. Social media sites such as Facebook, LinkedIn (more for business), and others facilitate this. Twitter is probably the most pronounced example of this stage in blogging’s evolution. Honestly, I don’t know whether to think of Twitter as a micro-blogging platform or a social media platform. It’s both, really. And you can expect further changes in this direction from other blogging and social media platforms, including WordPress. [...]

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  171. [...] BuddyPress ir tuvojošais BridgeCamp mēneša beigās. Interesanti, ka Anne Zelenka savā rakstā pirms trim mēnešiem jau prognozēja, ka nākošie sociālie tīkli radīsies tieši [...]

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  172. [...] ahora para satisfacción de los que usamos WordPress podemos leer en el blog de GigaOm de la existencia de un proyecto nuevo llamado DiSo (Distributed Social Networking Applications), un [...]

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  173. This is a very interesting article about wordpress. Our company uses wordpress to issue press releases and company info. I do think that if done right it can be an effect mass media tool, although I don’t know if i necessarily agree that it’s going to bump myspace anytime soon!

    Share
  174. [...] The Next Social Network [...]

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  175. Hi,

    I think the best way it will work if wordpress could “balance” as virgil the pilgrim said between all features. I would hate to see wordpress become the next Vbulletin and tarnish their core business; atleast in my mind.

    I also agree with many of the posts that word press already has networking capabilities and should never get away from their core..blogging.

    I would like to see a more corporate wordpress come out for small businesses. Our company builds Social Networking Software and there is large disconnect between the “bloggers” of the day and the corporate world…where the money really is.

    I think adding a networking feature that is more geared towards internal employee interaction with wiki features would be extremely helpful for a companies growth.

    WebBiz

    Share
  176. I’ve been using WordPress for the past two years now and find it more and more useful everyday. I’ve been setting up all of clients on WordPress so that they can have the ability to have a website, edit and change everything on it from one admin, without the need for programming knowledge or expensive programs, and be able to blog and communicate with their audience. From my experience with WordPress, I personally think that WordPress can be used for a lot of various website applications, and not just blogging. I’ve set up a e-commerce storefront in WordPress and sold products, built a social community with others contributing, and even a standard website with just a few pages. Not to mention the hundreds of free templates and plugins that are already built for the community, which can make a novice look good and be up and running within hours. I’m a big fan of WordPress and think they are on the right track when it comes to web 2.0 social aspects.

    Share
  177. Is the blog software you’re running SQL based on your own server, flatfile? or hosted elsewhere? I’m in need of a blog for my site and would appreciate any help you could give.

    Thanks in advance

    ~[RAGE]

    Share
  178. hım..
    Using platforms like Blogger to aggregate a lot of the information that you can see in the many standard social networking platforms that you use today.

    Share
  179. [...] If you look at social communication on the Web – blogs, microblogs, lifestreaming sites, etc. – the Web is also seeing a surge in the growth of distributed conversations. [...]

    Share
  180. [...] wrote an article about this idea in December 2007, creating a hype that reached its peak with a GigaOM post. I wrote a comment as well, saying the self-hosted WordPress edition was too complicated for [...]

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  181. [...] seit Ende 2007 wird immer wieder darüber nachgedacht, ob sich ein soziales Netzwerk auf Basis von WordPress realisieren lassen würde. Folgende Punkte [...]

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  182. [...] not a new concept — since their early days blogs were all about sociability. Late last year, we backed Chris Messina’s wild idea that WordPress, the open-source blogging software that we use to power majority of our network blogs, could be [...]

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  183. [...] fotografías, videos, clips musicales, etc. Por mi parte, sigo opinando al igual que muchos otros, que WordPress es la red social con más potencial, ya que permite una edición completa y la [...]

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  184. Is the blog software you’re running SQL based on your own server, flatfile? or hosted elsewhere? I’m in need of a blog for my site and would appreciate any help you could give.

    Thanks in advance

    Share
  185. [...] via Joel Bergkvist (tack för det Joel!) som kommenterade på det inlägget och hänvisade mig till The next social network som skriver så [...]

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  186. [...] via Joel Bergkvist (tack för det Joel!) som kommenterade på det inlägget och hänvisade mig till Giga.com som skriver så [...]

    Share
  187. great article and great information

    Share
  188. [...] would be a start. Anne Zelenka made an impassioned case for using WordPress to build a social network, and I wouldn’t be surprised if we see some social features start to creep into WordPress.com as [...]

    Share
  189. [...] has a good introduction to a proposal from Chris Messina to turn WordPress into an open social network he calls DiSo. He [...]

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  190. I also believe that blog centric networking is the natural evolution. Using platforms like Blogger to aggregate a lot of the information that you can see in the many standard social networking platforms that you use today.

    Share
  191. also believe that blog centric networking is the natural evolution. Using platforms like Blogger to aggregate a lot of the information that you can see in the many standard social networking platforms that you use today.

    Share
  192. Great article focusing on the advances and setbacks of social networking. Blogging does off a more personal approach to social networking that Facebook and MySpace try to simulate.

    Share
  193. I think Gravatar now being a part of WP also swings the decision in favor of WP.

    Share
  194. Really necessary article to be able to focus on the advances of social networking.I will give a place for it in my web site

    Share
  195. I think Gravatar now being a part of WP also swings the decision in favor of WP.

    Share
  196. Thanks for this article. Good idea.

    Share
  197. Like Daniel said 99% of “social networkers” don’t blog.

    I have created over 15 community sites and I see it everywhere.

    Social Network Web Designer

    Share
  198. Thanks for posting about this, I would like to read more about this topic.

    Share
  199. i very like this subject maybe i ll be use and thaks

    Share
  200. thank you for your command.

    Share
  201. thanx command live

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  202. chrishandrella Thursday, August 13, 2009

    Found a social network that rewards you for doing what you already do !

    Create and Star In your own Television Shows. Get your own channel with your own time slot . Plus get a great online Community . What makes this so unique is that you will be rewarded for every Viewer who comes to your page or friend you sign up for the site .

    http://www.sidetick.com/signup.php?signup_referer=19841

    Share
  203. There are not too many other open source web apps that use microfromats extensively. The WP dev community and the Microformats communities share members, have the same “culture” if you will. And many of the developers and architects know each other personally, so they are more likely to work with friends. If there were another platform that would win due to meritocracy, the developers would already know each other, and that platform might have been chosen. For some reason, the Microformats community prefers XFN over FOAF, and they probably have a good reason. XFN is already built-in to WordPress. The WordPress developer plug-ins has a thing for Microformats. That is just where the momentum happened to go.

    Share
  204. [...] are the best option for becoming a repository of our digital creations, because they are more open, more extensible and at the end of the day, give us more control. Chris Messina, a technology evangelist, has been promoting this vision for nearly two and a half [...]

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  205. thankss

    Share
  206. Hi Anne,

    I have lost my e-mail contact for Rick but I always know where to find you. Have Rick send me an e-mail please.

    Share
  207. As Copyblogger Brian Clark recently said in a blog post, “For me, there’s really no appeal in spending a lot of time creating ‘user-generated’ content via a social networking application. That’s like remodeling the kitchen in a house you rent.”

    Share
  208. Looking for a solution was. Thank you everyone who labor. Yuz Estetigi

    Share
  209. I love WordPress engine very much. It’s easy and cool for my web.

    Share
  210. [...] styrkan av öppen källkod och crowdsourcing ser WordPress ekosystem faktiskt ut att kunna visa vägen för framtidens strukturer i sociala nätverk. Men kanske är det just den uttalade uplevelsestrategin som gör att så många av oss på Antrop [...]

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  211. Thanks for this article. Good idea.

    Share
  212. thank you very nice..

    Share
  213. I think Gravatar now being a part of WP also swings the decision in favor of WP.

    Share
  214. I do find my self spending more time reading blogs on Word Press.

    Share
  215. We have a built an application with similar objectives. Soon we will be adding real-time communication capabilities as well. As you have noted, OpenID and OpenAuth will be th facilitating technologies.

    Also as Moshe Maeir notes in the trackbacked post, traditional social network and our application will complement each other. In our view traditional SNs are like public social gathering places like bar and we view our application to be like one’s living room. Both have their roles in one’s social life.

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