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Summary:

StyleHive, an SF-based social shopping site oriented towards fashion, has acquired StyleDiary, a fashion media site. Terms of the acquisitio…

StyleHive, an SF-based social shopping site oriented towards fashion, has acquired StyleDiary, a fashion media site. Terms of the acquisition were not disclosed. StyleHive is basically a social bookmarking service, where users can submit, tag and vote on fashion items; last year, it raised $2.62 million from Lightspeed Venture Partners. The acquisition of LA-based StyleDiary will bolster its content offerings, as StyleDiary has both user blogs and original editorial content revolving around fashion and style. StyleDiary founder and CEO Patricia Handschiegel joins StyleHive as West Coast bureau chief, working on fashion content and community development; co-owner and CTO Will Kapke will leave after the transition.

Other players in the social shopping space include broadly focused sites, like Kaboodle (acquired by Hearst) and ThisNext.com, as well as StyleFeeder, which also has a fashion focus.

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  1. It seems like they buy a relatively smaller site and hopes that both will grow over time complementing each other in areas they're not strong in. There're bigger traffic sites such as those found in glam's network or herfablife.com. everyone is acquiring a piece of action these days.

  2. StyleDiary is a great site with a good idea. I hope it will help fuel new ideas and innovation for StyleHive. This seems to be a hot market right now, and Patricia definately has her finger on the pulse of the industry. Good for StyleHive!

  3. @ella, we're actually definitely both strong in these areas. I have 9 years of internet/tech business experience specializing in community and ecommerce, plus as much in fashion industry and media business, both consumer and business facing sides.

    You should read up on Glam and also what's happening in the category – lots of good stuff! :)

  4. interesting buy, i think it points to the fact that it's hard to get your (stylehive's) users to contribute quality content. Maybe the touch of editorial is really what is needed.

  5. @john That's a general problem with all kinds of user generated content, only a minority actively contributes over time, so some mixture of editorial and user generated may be the best indeed.

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