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Summary:

YouTube is expanding its revenue-sharing partner program, the company said today. In the past, the dominant video-sharing site had hand-picked independent content creators for its revenue-sharing trials. YouTube said it will now accept partner applications from users in the U.S. and Canada, but did not specify […]

YouTube is expanding its revenue-sharing partner program, the company said today. In the past, the dominant video-sharing site had hand-picked independent content creators for its revenue-sharing trials. YouTube said it will now accept partner applications from users in the U.S. and Canada, but did not specify how many partners would be accepted.

YouTube, which is owned by Google, began sharing revenue with fewer than 40 of its top users back in May. Many of the site’s creators (see video above) were upset that they weren’t included.

With the announcement, YouTube is rewarding its base: original content creators that have built an audience through the site’s social networking tools. The company’s rhetoric has increasingly focused on this community, especially as large media companies have turned against YouTube, suing it, allying themselves with its competitors and launching their own competitive sites.

YouTube partners are included in the site’s new revenue models such as overlaid in-video ads and video syndication through AdSense. YouTube has not disclosed how much revenue it has paid to partners, but today called the program “an amazing success.”

YouTube was not terrifically specific about what criteria it would use to evaluate potential partners:

We feel it’s important to reward our most dedicated community members: those who are regularly uploading original content to YouTube. In evaluating applications, we will focus on the users who have built a significant audience on YouTube (as measured by video views, subscribers, etc.) and who consistently comply with the YouTube Terms of Use.

YouTube currently indexes 100 partners, including media companies like Universal Music and CBS. The most popular partner is currently blogger Perez Hilton.

  1. Maybe I’m missing something but I sure wish I could post multiple videos from YouTube on my blog and generate revenue from them.

    Right now the way the AdSense Video is set up you can only post one player on your site and then you can pick what content you want in that player and make money on that.

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  2. It’s still unknown whether advertisers are particularly interested in this genre (amateur video) or not.

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  3. [...] like you can apply to be a YouTube partner now. Previously, you had to just wait and hope you were invited. After a long period of soul searching, YouTube has expanded its partnership program to allow [...]

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  4. i like to be a youtube partner

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  5. [...] According to YouTube, however, the site “will now accept partner applications from users in the US and Canada.” [...]

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  6. Why be a partner and never know how much money you can make? You can easily make money and get exposure RIGHT NOW on any youtube video. All you have to do is get blip’d! It’s brand new and flips the script quite a bit because soon, everyone is going to get blip’d!

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  7. [...] According to YouTube, however, the site “will now accept partner applications from users in the US and Canada.” [...]

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  8. [...] According to YouTube, however, the site “will now accept partner applications from users in the US and Canada.” [...]

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  9. [...] According to YouTube, however, the site “will now accept partner applications from users in the US and Canada.” [...]

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  10. Um… they were allowing applications back in May when this first started, and have been doing so up until this recent “expansion”.

    All that’s changed is that the application page is more prominent and is now restricted to people in the US and Canada.

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