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Summary:

According to a survey reported in Investor’s Business Daily, the long-term uptick in Apple’s Macintosh market share is continuing. Based on the work of ChangeWave Research, they say that 29% of likely notebook and desktop PC buyers in the next 90 days are planning to get […]

According to a survey reported in Investor’s Business Daily, the long-term uptick in Apple’s Macintosh market share is continuing. Based on the work of ChangeWave Research, they say that 29% of likely notebook and desktop PC buyers in the next 90 days are planning to get a Mac. That’s a number in the same neighborhood as likely HP and Dell purchases, and should be enough to dismiss any continued perception of the Mac as being some squirrely niche platform only for overly sensitive graphics artists.

While that’s certainly a nice number if you’re an Apple stockholder or current Mac owner, should it matter to web workers? Of course we’ve noted before that the Mac makes an excellent platform for mobile workers, and in communities from graphics design to Rails software development it’s already ubiquitous. But I think the upside of this news for we in the web work world goes much deeper than this.

First, there’s a benefit to this continuing sales increase for those of us who have already made the switch to Mac. Each additional few percent of market share decreases the chance of seeing more products like the Plantronics Calisto Pro – which we pronounced the “web worker’s dream phone” except for its unfortunate Windows-only requirement. At some point, one hopes, the market will be mass enough that it becomes impossible to ignore.

But beyond that selfish outlook, I think the breaking of the Windows monoculture is good for anyone whose work depends on the web simply because it increases the share of web browsers that are not Internet Explorer. Whether Mac users stick with the built-in Safari or install Firefox or another alternative, they’re not reading the web with IE. I don’t think the current IE is an especially bad browser – they all have their quirks – but web sites that are written for IE’s quirks tend to have issues on other browsers. Having a robust ecosystem of multiple browsers encourages web designers to build sites with good cross-browser compatibility. And that in turn increases the chance that you, as a web worker, can sit down to any computer, regardless of its operating system or browser, and find that your essential web-based tools just work. We’re not there yet, by a long shot, but more Mac and Linux marketshare is an essential part of moving us in that direction.

  1. I agree that competition is required for the advancements , in technology , to continue in an upward direction. When one producer has a lock on the retail world , such as MS has had for so long , there is only one way for the web to go… the way they want it to develope , to better serve what they have in the world now , and what they have in store for the future. This news of Mac’s surge is good for us all . It will cause PC developers to make a more flexible machine , and give the users more choice , and ultimately , more leverage in their purchasing power.

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  2. Competition is always great, but I wonder why do they only show numbers on US. Maybe because it retails for more than R$6,000 here, for example, if bought on normal stores (not computer stores)?

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  3. So sincerely, I’m not caring about Apple. Actually I care, I hope they go into bankruptcy. I’m not rooting for something that doesn’t give a shit about me.

    And they say Microsoft is the one that only cares about money…

    (Should I mention US1=RS1.79? Anyway, do the math, 6 grands is far from that, since it is imported from China or wherever else, not US)

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  4. I’m one of that 29% who planning to get a Mac notebook. I want to be more mobile and free, so my decision is tiny Mac.
    The biggest problem is to buy new Santa Rosa’s notebook. It’s not yet avaible to purchase in Ukraine.

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  5. This may be a coincidence but I’ve actually had several PC using friends and family members let me know they were planning to buy a Mac. I think the link between the release of the iPhone and this trend is undeniable. Everybody got a little Apple and no they all want a big one.

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  6. Of course the long term trend is up, that’s pretty much the only place to go when you have such a small market share.

    MS will never let Apple take any sizable part of the market, and they will never let Apple go out of business. Apple is Microsoft’s ace in the hole when it comes to overall monopolies. All MS has to do is point to Apple being a viable OS option and they remove all claims of an OS monopoly. If Apple went under that argument would be lost.

    And most of the people going to Mac could go to Linux for a fraction of the price. If Apple would lower their hardware pricing, then they really could capture a large chunk of the market. When the hardware costs are often double what they are for Windows, that’s a tough sell.

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