http://gigaom.com/2007/12/03/marketers-increasingly-realize-the-audience-is-online/ Tracking the Internet Evolution Sat, 06 Sep 2008 19:16:23 +0000 http://wordpress.org/?v=MU hourly 1 http://gigaom.com/2007/12/03/marketers-increasingly-realize-the-audience-is-online/#comment-744025 Tim Peter Wed, 05 Dec 2007 13:39:38 +0000 http://gigaom.com/2007/12/03/marketers-increasingly-realize-the-audience-is-online/#comment-744025 <p>I'd love to see data that indicates the amount of spending (in aggregate) local businesses apply to print, direct mail and phone directory advertising <em>and</em> understand how much of that can/should move online. Consumers increasingly use search/online for local business, too. While TV gets all the sexy money, the real action going forward likely exists in the local markets.</p> I’d love to see data that indicates the amount of spending (in aggregate) local businesses apply to print, direct mail and phone directory advertising and understand how much of that can/should move online. Consumers increasingly use search/online for local business, too. While TV gets all the sexy money, the real action going forward likely exists in the local markets.

]]> http://gigaom.com/2007/12/03/marketers-increasingly-realize-the-audience-is-online/#comment-740262 cyclepromo Tue, 04 Dec 2007 02:36:37 +0000 http://gigaom.com/2007/12/03/marketers-increasingly-realize-the-audience-is-online/#comment-740262 <p>Man its time I brush up that resume. Time to throw in some social terms (facebook, Myspace etc.).</p> Man its time I brush up that resume. Time to throw in some social terms (facebook, Myspace etc.).

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