Comments on: Hey Coke, Don't Just Blame Facebook

By: 3 de Diciembre de 2007

3 de Diciembre de 2007 — Wed, 12 Dec 2007 06:48:39 +0000

[...] El problema de Facebook, Beacon y Coca Cola [...]

By: The flight from Facebook Beacon by freedompictures

The flight from Facebook Beacon by freedompictures — Tue, 04 Dec 2007 17:01:33 +0000

[...] Om Malik has a great piece on the panicked exodus of advertisers from Facebook Beacon. [...]

By: Bruce Jenner

Bruce Jenner — Tue, 04 Dec 2007 12:53:57 +0000

Another corporation trying to distance itself from incompetent executives. How can you make a media buy without knowing the details? The bottom line is Carol Kruse is covering her ass. What I hear from Coke insiders is that she is generally clueless about interactive marketing and gets most of her information from sycophants and Business 2.0 and then pretends she knows what the hell she is doing. What a joke!

By: Barry Schiller

Barry Schiller — Mon, 03 Dec 2007 21:20:13 +0000

Facebook Platform needs a complete rehaul and must redefine itself before a program like Beacon can ever be excepted. The platform is going down the toilet, for proof check out the Top 10 Most Awful Facebook Apps:

http://www.mtv.com/news/articles/1575607/20071203/index.jhtml

By: Jordan Mitchell

Jordan Mitchell — Mon, 03 Dec 2007 20:07:09 +0000

Could this be “spyware 2.0″?

Remember the 1999 DoubleClick fiasco, when 10 states and Elliot Spitzer came down on them for merging web browsing behavior with personally identifiable info (PII)? (see http://www.clickz.com/showPage.html?page=1455141) How is this that different? Notification isn’t the big deal here, it’s the lack of transparency and control.

Facebook’s PII+behavior data collection efforts extend beyond Beacon partners. They can collect any data they want, anywhere they can drop a cookie (ad, image, js, etc.). Like for instance, across the whole Microsoft ad network? More thoughts on my blog …

By: Sean Scott

Sean Scott — Mon, 03 Dec 2007 19:12:48 +0000

To say that Coca-cola should have some egg on their face for not digging dipper and doing their due diligence is fair.

To say they somehow share some culpability with Facebook for putting out a program that demotes users' privacy rights to second fiddle is a bit much.

Was Facebook somehow enticed by Coca Cola and the other 40 vendors to build Beacon, I don't think so.

Much of the egg is as it should be on Facebook's face for clearly trying to monetize to aggressively its user base. There a business no doubt, but monetizing at the expense of your users is a short-term strategy.

By: Sean

Sean — Mon, 03 Dec 2007 18:23:30 +0000

From the reaction across the board I think it's very possible that Facebook purposely avoided the question of how Beacon data got into the system. They are "Inside the Tornado" now and the omission might not have been purposeful. Clearly Facebook felt the pressure to ensure that there would be sufficient Beacon data for these high-profile advertisers and the temptation to remove an opt-in would have been high. With an opt-out it would have been possible for the program to have failed early.

Should Coke have dug deeper? Probably, but I'm sure they trusted Facebook when they claim privacy is a top concern. Just like the users did.

By: BeaconGate: Hey Coke, Don’t Just Blame Facebook | Voices | Om Malik | AllThingsD

Mon, 03 Dec 2007 17:16:15 +0000

[...] role in the Beacon controversy, much like 44 other partners who teamed up with Facebook. … Read the rest of this post Om Malik is a blogger on GigaOm. Print Share Sphere Comment Tagged: Coca-Cola, Om Malik, [...]

By: Om Malik

Om Malik — Mon, 03 Dec 2007 16:53:53 +0000

@ Lawrence,

They signed up to be the advertiser that uses the data collected by Facebook to have better targeting. In other words, they are the direct beneficiary of Beacon. So they fit into this mess from a company that wants to profit from "hyper-targeting." They will be the brand that gets frimped.

By: lawrence

lawrence — Mon, 03 Dec 2007 16:37:58 +0000

Does anybody understand how Coke would have worked with Beacon? It's not like anybody is buying Cokes online to populate news feeds. Actually, it's not like anybody is doing anything on Coca Cola's website that could be translated into a news feed story. While Coke is obviously a giant brand, in terms of Beacon, how would they even fit in?