Comments on: Hey Coke, Don’t Just Blame Facebook http://gigaom.com/2007/12/03/coke-facebook-mess/ The Business of Technology Wed, 03 Dec 2008 19:34:13 +0000 http://wordpress.org/?v=MU hourly 1 By: 3 de Diciembre de 2007 http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-767360 3 de Diciembre de 2007 Wed, 12 Dec 2007 06:48:39 +0000 http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-767360 <p>[...] El problema de Facebook, Beacon y Coca Cola [...]</p> [...] El problema de Facebook, Beacon y Coca Cola [...]

]]> By:   The flight from Facebook Beacon by freedompictures http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-741727   The flight from Facebook Beacon by freedompictures Tue, 04 Dec 2007 17:01:33 +0000 http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-741727 <p>[...] Om Malik has a great piece on the panicked exodus of advertisers from Facebook Beacon. [...]</p> [...] Om Malik has a great piece on the panicked exodus of advertisers from Facebook Beacon. [...]

]]> By: Bruce Jenner http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-741216 Bruce Jenner Tue, 04 Dec 2007 12:53:57 +0000 http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-741216 <p>Another corporation trying to distance itself from incompetent executives. How can you make a media buy without knowing the details? The bottom line is Carol Kruse is covering her ass. What I hear from Coke insiders is that she is generally clueless about interactive marketing and gets most of her information from sycophants and Business 2.0 and then pretends she knows what the hell she is doing. What a joke!</p> Another corporation trying to distance itself from incompetent executives. How can you make a media buy without knowing the details?
The bottom line is Carol Kruse is covering her ass. What I hear from Coke insiders is that she is generally clueless about interactive marketing and gets most of her information from sycophants and Business 2.0 and then pretends she knows what the hell she is doing. What a joke!

]]> By: Barry Schiller http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-739835 Barry Schiller Mon, 03 Dec 2007 21:20:13 +0000 http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-739835 <p>Facebook Platform needs a complete rehaul and must redefine itself before a program like Beacon can ever be excepted. The platform is going down the toilet, for proof check out the Top 10 Most Awful Facebook Apps:</p> <p>http://www.mtv.com/news/articles/1575607/20071203/index.jhtml</p> Facebook Platform needs a complete rehaul and must redefine itself before a program like Beacon can ever be excepted. The platform is going down the toilet, for proof check out the Top 10 Most Awful Facebook Apps:

(link)

]]> By: Jordan Mitchell http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-739720 Jordan Mitchell Mon, 03 Dec 2007 20:07:09 +0000 http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-739720 <p>Could this be "spyware 2.0"?</p> <p>Remember the 1999 DoubleClick fiasco, when 10 states and Elliot Spitzer came down on them for merging web browsing behavior with personally identifiable info (PII)? (see http://www.clickz.com/showPage.html?page=1455141) How is this that different? Notification isn't the big deal here, it's the lack of transparency and control.</p> <p>Facebook's PII+behavior data collection efforts extend beyond Beacon partners. They can collect any data they want, anywhere they can drop a cookie (ad, image, js, etc.). Like for instance, across the whole Microsoft ad network? More thoughts on my blog ...</p> Could this be “spyware 2.0″?

Remember the 1999 DoubleClick fiasco, when 10 states and Elliot Spitzer came down on them for merging web browsing behavior with personally identifiable info (PII)? (see (link) ) How is this that different? Notification isn’t the big deal here, it’s the lack of transparency and control.

Facebook’s PII+behavior data collection efforts extend beyond Beacon partners. They can collect any data they want, anywhere they can drop a cookie (ad, image, js, etc.). Like for instance, across the whole Microsoft ad network? More thoughts on my blog …

]]> By: Sean Scott http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-739639 Sean Scott Mon, 03 Dec 2007 19:12:48 +0000 http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-739639 <p>To say that Coca-cola should have some egg on their face for not digging dipper and doing their due diligence is fair.</p> <p>To say they somehow share some culpability with Facebook for putting out a program that demotes users' privacy rights to second fiddle is a bit much.</p> <p>Was Facebook somehow enticed by Coca Cola and the other 40 vendors to build Beacon, I don't think so.</p> <p>Much of the egg is as it should be on Facebook's face for clearly trying to monetize to aggressively its user base. There a business no doubt, but monetizing at the expense of your users is a short-term strategy.</p> To say that Coca-cola should have some egg on their face for not digging dipper and doing their due diligence is fair.

To say they somehow share some culpability with Facebook for putting out a program that demotes users’ privacy rights to second fiddle is a bit much.

Was Facebook somehow enticed by Coca Cola and the other 40 vendors to build Beacon, I don’t think so.

Much of the egg is as it should be on Facebook’s face for clearly trying to monetize to aggressively its user base. There a business no doubt, but monetizing at the expense of your users is a short-term strategy.

]]> By: Sean http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-739558 Sean Mon, 03 Dec 2007 18:23:30 +0000 http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-739558 <p>From the reaction across the board I think it's very possible that Facebook purposely avoided the question of how Beacon data got into the system. They are "Inside the Tornado" now and the omission might not have been purposeful. Clearly Facebook felt the pressure to ensure that there would be sufficient Beacon data for these high-profile advertisers and the temptation to remove an opt-in would have been high. With an opt-out it would have been possible for the program to have failed early.</p> <p>Should Coke have dug deeper? Probably, but I'm sure they trusted Facebook when they claim privacy is a top concern. Just like the users did.</p> From the reaction across the board I think it’s very possible that Facebook purposely avoided the question of how Beacon data got into the system. They are “Inside the Tornado” now and the omission might not have been purposeful. Clearly Facebook felt the pressure to ensure that there would be sufficient Beacon data for these high-profile advertisers and the temptation to remove an opt-in would have been high. With an opt-out it would have been possible for the program to have failed early.

Should Coke have dug deeper? Probably, but I’m sure they trusted Facebook when they claim privacy is a top concern. Just like the users did.

]]> By: BeaconGate: Hey Coke, Don’t Just Blame Facebook | Voices | Om Malik | AllThingsD http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-739429 BeaconGate: Hey Coke, Don’t Just Blame Facebook | Voices | Om Malik | AllThingsD Mon, 03 Dec 2007 17:16:15 +0000 http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-739429 <p>[...] role in the Beacon controversy, much like 44 other partners who teamed up with Facebook. … Read the rest of this post Om Malik is a blogger on GigaOm. Print Share Sphere Comment Tagged: Coca-Cola, Om Malik, [...]</p> [...] role in the Beacon controversy, much like 44 other partners who teamed up with Facebook. … Read the rest of this post Om Malik is a blogger on GigaOm. Print Share Sphere Comment Tagged: Coca-Cola, Om Malik, [...]

]]> By: Om Malik http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-739396 Om Malik Mon, 03 Dec 2007 16:53:53 +0000 http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-739396 <p>@ Lawrence,</p> <p>They signed up to be the advertiser that uses the data collected by Facebook to have better targeting. In other words, they are the direct beneficiary of Beacon. So they fit into this mess from a company that wants to profit from "hyper-targeting." They will be the brand that gets frimped.</p> @ Lawrence,

They signed up to be the advertiser that uses the data collected by Facebook to have better targeting. In other words, they are the direct beneficiary of Beacon. So they fit into this mess from a company that wants to profit from “hyper-targeting.” They will be the brand that gets frimped.

]]> By: lawrence http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-739380 lawrence Mon, 03 Dec 2007 16:37:58 +0000 http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-739380 <p>Does anybody understand how Coke would have worked with Beacon? It's not like anybody is buying Cokes online to populate news feeds. Actually, it's not like anybody is doing anything on Coca Cola's website that could be translated into a news feed story. While Coke is obviously a giant brand, in terms of Beacon, how would they even fit in?</p> Does anybody understand how Coke would have worked with Beacon? It’s not like anybody is buying Cokes online to populate news feeds. Actually, it’s not like anybody is doing anything on Coca Cola’s website that could be translated into a news feed story. While Coke is obviously a giant brand, in terms of Beacon, how would they even fit in?

]]> By: Jeremiah Owyang http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-739027 Jeremiah Owyang Mon, 03 Dec 2007 12:49:29 +0000 http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-739027 <p>"Frimping" huh? Almost bad as "Fan-sumer"... ;)</p> <p>The coverage at Ad:Tech was really focused on social ads and the implications of that new product, more so on the specifics of Beacon.</p> <p>I suspect Coke wasn't fully aware, but yes, should have asked the right questions.</p> “Frimping” huh? Almost bad as “Fan-sumer”… ;)

The coverage at Ad:Tech was really focused on social ads and the implications of that new product, more so on the specifics of Beacon.

I suspect Coke wasn’t fully aware, but yes, should have asked the right questions.

]]> By: Jeff Chester http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-738757 Jeff Chester Mon, 03 Dec 2007 09:30:58 +0000 http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-738757 <p>Coca Cola had another reason to withdraw. Our group and US PIRG asked the Federal Trade Commission to specifically investigate the role that food and beverage companies are playing with the Facebook and MySpace expanded targeted system (in addition to an overall review of the new approach and privacy threats). The FTC is currently investigating food marketing practices and their relationship to the youth obesity crisis (as required by Congress). I believe Coca Cola, whose behavioral targeting practices we complained about in a May 2007 report given to the FTC (www.digitalads.org), decided there was now too much political heat. We are keeping the pressure up at both the FTC and in the EU on the overall data privacy threats and the specific impact to youth (including interactive marketing of food and beverage products).</p> Coca Cola had another reason to withdraw. Our group and US PIRG asked the Federal Trade Commission to specifically investigate the role that food and beverage companies are playing with the Facebook and MySpace expanded targeted system (in addition to an overall review of the new approach and privacy threats). The FTC is currently investigating food marketing practices and their relationship to the youth obesity crisis (as required by Congress). I believe Coca Cola, whose behavioral targeting practices we complained about in a May 2007 report given to the FTC (www.digitalads.org), decided there was now too much political heat. We are keeping the pressure up at both the FTC and in the EU on the overall data privacy threats and the specific impact to youth (including interactive marketing of food and beverage products).

]]> By: Social Guy http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-738722 Social Guy Mon, 03 Dec 2007 09:03:29 +0000 http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-738722 <p>I think Coca Cola is wrong this time, facebook is a really a hugh user based site and growing ... Coca Cola should continue their support.</p> I think Coca Cola is wrong this time, facebook is a really a hugh user based site and growing … Coca Cola should continue their support.

]]> By: Marc’s Voice » Blog Archive » This should be a hell of a week - coming up - blogging http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-738714 Marc’s Voice » Blog Archive » This should be a hell of a week - coming up - blogging Mon, 03 Dec 2007 08:59:26 +0000 http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-738714 <p>[...] Om says it best when talking the withdrawal of support from Facebook Ads “Did Coke or Blockbus... [...]</p> [...] Om says it best when talking the withdrawal of support from Facebook Ads “Did Coke or Blockbus… [...]

]]> By: tomo http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-738687 tomo Mon, 03 Dec 2007 08:40:46 +0000 http://gigaom.com/2007/12/03/coke-facebook-mess/#comment-738687 <p>I love it how Coca Cola all of a sudden gets a conscience. Where was that conscience the last 50 years as they've been encouraging consumption of their cancer causing combo of sugar and caffeine? Their sugar pushing is a global effort and I would wager they've deceptively marketed it in more than one instance and probably wiped out many local businesses along the way. I'm calling BS on Coke.</p> I love it how Coca Cola all of a sudden gets a conscience. Where was that conscience the last 50 years as they’ve been encouraging consumption of their cancer causing combo of sugar and caffeine? Their sugar pushing is a global effort and I would wager they’ve deceptively marketed it in more than one instance and probably wiped out many local businesses along the way. I’m calling BS on Coke.

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