So a correction on a post this weekend about Coca-Cola’s participation in Facebook’s controversial Beacon ad program, and from the NYT’s understanding of what Coke said, and then our interpretation of what they wrote. A Coca-Cola spokesperson said the underlying premise was wrong and clarified some details:
– Coca-Cola hasn’t put its Facebook participation on hold. In fact, the company is and remains a “landmark partner” taking part in two different ad/marketing programs.
– The company wasn’t part of Beacon to begin with, and for now is only considering it; taking part in that was what the NYT meant was on hold.