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Summary:

Less than three years after it acquired LiveJournal, San Francisco-based blogging software company, SixApart has decided to sell the business to a Russian group, SUP. SixApart is the company behind well known publishing platforms, TypePad and MoveableType. The terms of the deal were not disclosed. The […]

Less than three years after it acquired LiveJournal, San Francisco-based blogging software company, SixApart has decided to sell the business to a Russian group, SUP. SixApart is the company behind well known publishing platforms, TypePad and MoveableType. The terms of the deal were not disclosed. The sale of LiveJournal shouldn’t come as a surprise to anyone. LiveJournal founder and lifeforce Brad Fitzpatrick recently left SixApart to pursue other opportunities. He currently works for Google.

In a statement, SixApart said that it will continue to represent LiveJournal to advertisers and partners for 12-months. SUP will establish a US operation to manage LiveJournal globally. SUP had licensed LiveJournal from SixApart in October 2006 permitting SUP to manage LiveJournal in Russia. The Russian LiveJournal community is second only to the U.S. in number of accounts. There are about 14 million Live Journal users. SUP now represents 28% of the total LiveJournal monthly audience.

I got in touch with Edward Shenderovich, Head of Strategic Development at SUP and asked him why his company decided to buy LiveJournal. He emailed this response.

We believe it’s a good business.  In the world now dominated by social networks, the role of a “community platform” holds a very special place.  We have some ideas about new functionality, new partnerships, and some interesting monetization opportunities.  We are very excited about the progress we had made in Russia in the last 6 months and look forward to replicate some of our success worldwide.

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By Om Malik
  1. [...] Six Apart selling LiveJournal to SUP, a Russian media firm. My reaction to the news was similar to Om Malik’s. The sale of LiveJournal shouldn’t come as a surprise to anyone. LiveJournal founder and [...]

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  2. [...] TechCrunch – GigaOM Prohibida su copia total con o sin fines comerciales. Copias parciales deben citar la fuente. [...]

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  3. That’s the best buyer they could find?

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  4. Well I’m actually kind of confused with this deal.We know change can be scary, even if it’s a good change.Russian company buying LJ, given Russian servers’ problems with viruses and the like.
    If i can recollect there were a lot of embedded viruses in there, so it that LJ is going to get migrated to Russian servers. Silly must say !

    Well Anyways ALA SUP’s get their priorities straight: their number one goal is to make sure all of you who are current LiveJournal users are happy, and to make LiveJournal better than ever before.

    Parul
    http://www.bhopu.com

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  5. [...]“It’s about our desire at Six Apart to really do right by the LiveJournal product and to have it have as strong of a future as possible. SUP will be able to invest (in LiveJournal) in 2008 more than Six Apart would have. Likewise, we’ll be able to invest more in our three properties than we would have.” — Six Apart CEO Chris Alden[...]

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  6. [...] LiveJournal sold – just like some meat wagon.  Bran fed, Grade A, choice cuts.   Exploiting customers is in.  How much did it go for?  Rafat is right – the only place SixApart makes money – is in it’s enterprise sales. [...]

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  7. [...] on GigaOm there are details from Edward Shenderovich, Head of Strategic Development at SUP, on why they [...]

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  8. I have posted how much they paid for it on http://ru.blognation.com

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  9. hey Om -

    do some more digging on this. no one’s put together the real story on SixApart yet, and there’s certainly a bigger picture piece to be told (with #’s, strategy, exec profiles, etc).

    isn’t this territory that needs to be covered?

    6A isn’t a fly-by-night company, but they’ve flown under the radar of either strong praise or criticism for far too long.

    as a user & fan of TypePad (and to a lesser extent Vox), i’m flabbergasted something hasn’t happened in their space. Yahoo & SixApart would seem like a perfect marriage, why hasn’t it happened? (2 years ago, for that matter?)

    there’s got to be more there there.

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  10. 2 Parul Bindra:

    Yeh, russian servers are full of viruses and we also have bears wandering in data rooms.
    Big scary hairy bears… ;)

    Best regards,
    Alex Parkhomenko

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