Not a day goes by when we get pitched by one start-up or another that has a new twist on local search and listings. They all want to target the small and medium sized businesses, and tap into the billions locked up in local advertising that currently goes to non-Internet channels. Never mind that the very presence of large number of players creates more confusion.
There are many other challenges as well, and many were discussed at the Kelsey Group Interactive Local Media Conference in Los Angeles. Jonathan Weber, founder of New West said, “It is hard to get local businesses to participate, even if it is free.” Full report at Inside Chatter.