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Summary:

So a lot has been made of the Facebook vs. Google fight, whether it be the fight over talent or potential advertising revenues. The reality is that if Facebook needs to keep growing, it needs Google. Mike Arrington yesterday pointed out that Facebook was advertising on […]

So a lot has been made of the Facebook vs. Google fight, whether it be the fight over talent or potential advertising revenues. The reality is that if Facebook needs to keep growing, it needs Google. Mike Arrington yesterday pointed out that Facebook was advertising on Google to get, well, advertising. Now I have some skinny on a recent development that could have long-term ramifications, among them Google sending more traffic to Facebook.com.

The company will soon announce that some application canvas pages (ones that don’t require a special login) will become publicly indexable by search engines like Google. So for instance, our GigaOM Question Of The Day app can be indexed and made available in some limited form to people not logged onto Facebook. Apps get a public-facing web presence of their own.

Facebook has just recently started talking to app developers about this. Back in September, Facebook launched a “public listings search” feature that allows anyone to search for a specific person. The public indexing of apps would be a way for Facebook to attract more users to their domain and thus goose up their page views. I wonder what kind of pagerank dilemma it will pose for Google. Let’s say, for example, there’s the “iLike page” and the “iLike on Facebook page” — which one would get preferential treatment?

More on this as I dig up more details.

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  1. “which one would get preferential treatment?”

    How about neither? Preferential implies that one of them is likely to get an artificial boost. Why is that necessary?

  2. Facebook to Make Canvas Pages SEOable! – The Unofficial Facebook Blog Thursday, November 29, 2007

    [...] but search engine optimization (SEO) can produce ongoing traffic that is potentially greater. According to Om Malik, Facebook applications will soon be SEOable. Not only has newsfeed optimization become less [...]

  3. Nice post!! If we dig into Facebook’s Ad future im sure they would need Google very soon. This is common wisdom that social networks inherently have a tough time making money. People don’t go to Facebook for Google-like information queries; they go there to communicate,
    We knwo that advertisements on social networking sites simply get ignored.Facebook sooner or later would need Google to grow.

    Facebook users have no intent. Google’s searchers have intent to buy something, Watch out Facebook!

    Parul
    http://www.bhopu.com

  4. SEO for Applications on the Horizon? : Facebook Developer Friday, November 30, 2007

    [...] to be confirmed, GigaOM revealed details on Facebook’s intention to open its application base to make them indexable by search engines [...]

  5. Facebook devient SEO-able » blog de nuit Saturday, December 1, 2007

    [...] via via  var OutbrainPermaLink=”http://www.oliviermermet.com/blog/2007/12/02/facebook-devient-seo-able/”; var OB_demoMode = false; if ( typeof(OB_Script)!=’undefined’ ) OutbrainStart(); else { var OB_Script = true; var OB_langJS =”http://widgets.outbrain.com/lang_fr.js”; var str = “”; document.write(str); } Date: 2 décembre 2007 · RSS commentaires · Catégories: Marketing · Internet · viral · économie · Réseaux Sociaux si vous avez aimé! [...]

  6. Buzz around me-1 | Silence Sunday, December 2, 2007

    [...] Facebook has turned a very important online tool for socialization. Recently a controversy emerged related to Facebook’s Beacon advertising technology launched and forced to alter when petition by MoveOn started campaign against. Om Malik blogger and industry commentator writes about the issue in detail in this post. [...]

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