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Summary:

We often plunge into research reports to pluck out everything from the boldest to the most most cautious estimates about the past, present, and future of online video. But sometimes numbers don’t come all nicely packaged and illustrated. Here’s some interesting stats we found packaged in […]

We often plunge into research reports to pluck out everything from the boldest to the most most cautious estimates about the past, present, and future of online video. But sometimes numbers don’t come all nicely packaged and illustrated. Here’s some interesting stats we found packaged in context in articles from around the web today.

Silicon Alley Insider attended a power breakfast on the topic “Economics of the New Television Marketplace” and had some choice notes. Featured attendees were Google’s president of advertising Tim Armstrong, Digitas EVP and global media director Carl Fremont, NBC U chief digital officer George Kliavkoff, and Turner Entertainment president of ad sales and sports, David Levy.

Myers: “[W]ithin four years 40% of all video consumption [will] occur outside of the television set. That’s according to a poll of nearly 300 media execs by Myers and video tracking firm Teletrax.” (Silicon Alley Insider)

Kliavkoff: “‘As an industry we have to fix the mobile video distribution platform.'” The carriers, he said, are keeping 70% of the revenue for themselves and sharing only 9% with content creators. “‘We have to work with the carriers to fix that or we will have to go around them.'” (Silicon Alley Insider)

And here was a nugget from a story by Nigel Hollis on MediaPost’s Online Video Insider about stats YouTube rarely gives out:

Jeben Berg, product marketing manager at YouTube: YouTube sees “an average of 8 hours of content being uploaded every minute. Every minute! And what is more, that content comes from only 2% of the site’s user base.” (Video Insider)

How about this one? The average entertainment screen might actually be getting smaller:

MultiMedia Intelligence: “Worldwide shipments of multimedia-enabled mobile phones will exceed 300 million units next year, surpassing shipments of television sets, according to a research report being released this week by MultiMedia Intelligence. Sales of such phones will generate over $76 billion in revenue.” (*a “multimedia enabled phone being one with “at least a 1.0-megapixel camera, MP3 audio and video playback capabilities, Java, USB, Bluetooth, 16-bit screen color, QVGA resolution, as well as Wireless Application Protocol and Multimedia Message Service support.”) (InformationWeek)

And the Republican YouTube debates, which were at one time at risk of getting canceled, seem to be quite popular:

“As of Sunday night, when it stopped taking submissions, CNN had received 4,926 questions from users on the consumer-generated video site — far more than double the 2,000 it received for the Democratic debate the two companies co-hosted in July.” (Broadcasting & Cable)

This is not a number, but it’s a great quote from David Bohrman, CNN’s Washington bureau chief in that same B&C article.

“We’re looking for a serious debate, a Republican debate,” Bohrman added. “We’re going to weed out the obvious sort of Democratic gotcha grenades that are there to just be disruptive. The campaigns were all nervous that there’d be this leftist Web Democratic sense of the questions, and we’re going to weed that part out.”

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  1. Chi-chi Ekweozor Tuesday, November 27, 2007

    Great write up, Liz.

    Some incredibly interesting numbers being thrown about here.

    I’m not surprised at all by the growing trend towards smaller screens. The popularity of iPods and multimedia phones show that technology is forging on towards making TV ‘more personal’.

    I think that non-internet enabled TV sets will be rarer than hen’s teeth in less than 10 years and that the most common internet enabled TV sets will be about the size of a …. mobile phone.

    It’s TV but not as we know it…

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