My thoughts about your concerns:

First of all, there is no need to feel impatient. We are in the early, you might even say primitive, period in the green business cycle, so your brand still has ample time to earn its cred with the market. The bulk of the wealth to be generated by businesses like yours lies ahead. It’s not as if you’re in the typewriter or lawn darts business. Be happy about that. Very happy.

Understand that human communication happens on three levels: Cosmetic, Meta and Emotional. Most of the noise you experience in the marketplace is on the Cosmetic level, which consists of pure information, the dataflow passing through the Networked World. It is akin the noise the ocean makes when it breaks onto the shore. The good news for you and SpringStar is that the Cosmetic level is the least significant, (and least memorable for the market) level of human communication.

The Meta level consists of the signs, symbols and code we use to connect with one another. A brand is a form of Meta communication. A socially-conscious gesture is another. In your line of work, the honeybee disappearance must have huge metaphorical significance. You could compare this level to what the ocean deposits on the shore. Shells, destruction, beauty, marine life, driftwood, old shoes…you name it, it’s all code for what the ocean itself is actually like.

The Emotional level is the most important level of communication. It is what moves us — our desires, our dreams, what we value most — and how we move as a result. The truly significant, breakthrough connections between people happen on this level, and in fact cannot happen without it. In terms of the allegory I have begun, it is akin to what you feel when you experience the ocean yourself. Joy, fear, freedom, wonder — these emotions and a thousand more are what motivate us to act the way we do toward the ocean.

Here’s my advice:

- ignore the Cosmetic noise. It should not be a concern.

- establish Themes — no more than four, preferably three — that will define and guide your brand’s communication with the marketplace. This simple organizing principle makes possible a complex communication matrix that will be consistent and memorable for the audience i.e. your marketplace.

- focus on communicating with your market at the Meta and Emotional levels. by asking and answering these questions over and over. What emotions stir our audience? What ideas, concepts and symbols will they instantly recognize and connect with? What behaviors by our brand will earn the audience’s ‘applause’ (in the form of sales)?

- finally, recognize that in the Networked World, context is as important as content. You can actually create a media network tailored to your brand and your communication strategy. In the Industrial Age, a brand’s communication had to conform to rigidly constructed platforms like ‘Radio’ ‘TV’ and ‘Newspaper’ In today’s fluid business environment, it is the other way around. The network conforms to the brand.

Best of luck, and thank you for your post.

When I googled you, you came up at the top of the list, but this was after cutting the space between “Spring” and “Star.” I googled your name. Bee Boster came up several times, which probably works fine as this is old product still in your channels, but you need a Bee Booster page that redirects, although I don’t know if Google spiders hate that.

Are you looking at your server logs? What links are generating conversions? What links need to be rewritten to convert? Get someone to attend to your conversions. That will get you more notice.