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Summary:

Fortune.com has redesigned its site, emphasizing the magazine and the brand much more than what it was/became under the CNNMoney.com umbrell…

Fortune.com has redesigned its site, emphasizing the magazine and the brand much more than what it was/became under the CNNMoney.com umbrella. It is a very clean looking redesign, with only a top network-band giving any hint of it being part of CNNMoney sites (and then Fortune.com URL redirects to http://money.cnn.com/magazines/fortune/, so that makes it clear).

This comes as Fortune magazine is readying to launch its big print redesign in December or Jan. Some parts of bringing-the-big-brands-back strategy were hinted by Ann Moore, CEO of Time Inc, when she spoke to us around our FOBM conference last month: “What happened is we took the emphasis off the brands…it seemed crazy not to re-establish the power of these brands. We put in a new management team in place now.” Also, since Fortune absorbed a lot of Business 2.0 journalists, it now has expanded online daily coverage on Fortune site.

  1. Love it!

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  2. Perhaps I've missed its placement, but Fortune's new columns including Mehta Data and Fast Forward lack a comment feature or discussion forum. Seems like a mistake to miss a community-building feature like that unless Fortune is just rolling out features over time or in sections.

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  3. I read that Fortune magazine is going to have a complete redesign. Too bad they can't bring back the ghost of the legendary Will Burtin, Fortune's art director from 1945 to 1949, to pull off the redesign miracle he achieved for the magazine once before.

    (OK, I confess to a conflict of interest. I am co-author of a recent book about Burtin, which contains a full chapter about the designer, Fortune, and his redesign. Readers can sample some text from "Design and Science" on my web site.)

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