Mobile Web: So Close Yet So Far, a story in The New York Times gives US mobile web usage a B-minus grade. According to Rethink Research mobile web accounts for “12 percent of average revenue per user in 2007, far below the expected 50 percent” while […]

Mobile Web: So Close Yet So Far, a story in The New York Times gives US mobile web usage a B-minus grade. According to Rethink Research mobile web accounts for “12 percent of average revenue per user in 2007, far below the expected 50 percent” while Yankee Group says “only 13 percent of cellphone users in North America use their phones to surf the Web.” Terrible phones, puny network speeds and WAP browsers – no surprise that in a society where people lug laptops even on vacation, mobile web as outlined by NYT isn’t doing well.

merlinpccard.jpgIn sharp contrast, mobile data seems to be doing well for the US carriers. Here is what they have raked in from wireless data: $8.6 billion (2005), $15.8 billion (2006) and $17.7 billion for first three quarters of 2007. Assuming that the non-messaging data revenues are in the 50-60% (of the data revenues) range for the US carriers, that is pretty hefty growth.

A large push, one would guess is coming from the growing popularity of 3G cards, especially among the web worker/mobile worker crowd. There is anecdotal evidence things will change quite rapidly when we have mobile handsets with real browsers showing up in the sales isles. One such device is already showing its impact. I caught up with Omar Hamoui, Founder & CEO of AdMob, a mobile advertising start-up last week, and he said that over past 30 days the total share of traffic coming to their network from iPhone doubled from 0.4% to 0.8%. Google Maps usage went up after introduction of iPhone. Next year a whole slew of devices are coming to market situation will most certainly change.

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  1. Chris Brogan… Sunday, November 25, 2007

    You’ve nailed it, of course, Om. It’s not that we don’t want mobile web. It’s that our current device selection isn’t really encouraging us onto that path. I’m using a BlackBerry Curve and that’s not horrible at connecting to the web, especially with the duality of wifi and Edge, depending on the area. But still, it’s not like browsing with my MacBook.

    So either device manufacturers and carriers will team up and make something like the Nokia N800 family a little more ubiquitous, or EVDO, wifi (dare we dream of WiMax?) will get us there on appliances that aren’t so carrier-dependent.

    Rethink they will, I imagine.

  2. The David Berube Blog » Blog Archive » iPhone Web Browsing: Savior of the Mobile Web? Sunday, November 25, 2007

    [...] From Om Malik [...]

  3. The best mobile web experience is the iPhone. But even on the iPhone the web is weak.

    Screen size, not bandwidth is the problem. Technology won’t ever solve the screen size problem, it’s a biology problem.

  4. Om,

    I’ve used the 3G services here in the USA and reported on them a few days ago.

    The bottom line is the Mobile operators are not really sharing their network for data the way they should. Our 3G experiences are really limited and software is being developed simply to work within the limitations.

    At the end of the day, the best 2.0 type application remains RIM’s Blackberry mail and IM, and while you can connect to the Net with data services on high end devices (like the Nokia N95’s, N81, E series and others including the new Samsung i760) the experience remains almost nursery school like.

    With uploads proxy’d, and with the USA mobile operators still letting the circuit switched voice executives decide how much of the network is shared with the data network we’re always going to have this “weak sister” type of experience.

  5. » AdMob iPhone Traffic Doubles in Last 30 Days Sunday, November 25, 2007

    [...] Malik of Gigaom has a short post today about the sorry state of the Mobile Web here in the U.S. According to [...]

  6. In a country where laptops are easy to carry around and a very prevalent mobile device + contract system, mobile web has a long way to go. I agree, mobile web is best of iPhone so far. I hope it gets better from here. More and more websites are targeting smart devices with smart browsers. Mobile browser will play a major role in changing the web on mobile.

  7. You can also look at it from another view, in the next couple of years mobile web will be the main way for hundreds of millions of people in our world to get online. When computers it what you compare too mobile web will always be weak but when comparing to having no internet at all mobile web is very powerful.

    • Gustaf
  8. Om,

    Unfortunately, you’re using “mobile data” very generously. Ringtones, wallpapers, casual games, and other “mobile data” that the carriers are currently peddling isn’t “data” in the same sense when compared to general internet usage. The primary usages of the Internet today are email, im, news, sports, and sexual content. These types of data services do not count for the majority of the revenue the carriers are currently earning for their data service offerings. When this occurs, the top line data service revenues will greatly exceed current levels. The top line totals will be greater when consumers adopt mobile commerce.

    Until mobile data consumption patterns mirror general internet data consumption, comparisons are anecdotal at best. The NYT article is similiar to comparing gas consumed when traveling, except the NYT is comparing traveling from NY to Chicago by car, to traveling from NY to LA by air. It’s nonsense.

  9. Raymond Padilla Sunday, November 25, 2007

    I used a Sprint EVDO rev. A card for a few months. It was fine for email and browsing. VoIP was hit or miss though. The upstream was a bit of a joke.

  10. Though outside the scope of this article, passive information in the form of sms alerts and reminders is an ever-growing portion of mobile data. Call it anecdotal, but people like relevant information delivered to them as it happens.

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