Comments on: "Father of Videogames" Joins Game Ad Network Frenzy

By: jot

jot — Mon, 06 Jul 2009 14:13:27 +0000

absolutely right. he and his ingeneurs.

By: Casual Games Get Ad-Driven Widget For All - GigaOM

Casual Games Get Ad-Driven Widget For All - GigaOM — Wed, 14 May 2008 16:01:02 +0000

[...] the NeoEdge Game Channel, an ad-driven game widget from NeoEdge, the Mountain View startup we wrote about last November. Its Game Channel is a kind of videogame jukebox offering a selection of titles from several [...]

By: Former Bolt.com Owner Gets Into Games - GigaOM

Former Bolt.com Owner Gets Into Games - GigaOM — Tue, 26 Feb 2008 19:00:18 +0000

[...] Gamers Media, an ad network for casual game sites. It is one of several other startups, such as NeoEdge and Mochi Media, which launched last year, seeking to monetize the hugely popular casual games [...]

By: My 2008 Gaming and Online Worlds Predictions - GigaOM

My 2008 Gaming and Online Worlds Predictions - GigaOM — Mon, 24 Dec 2007 06:20:56 +0000

[...] at 378, and Stardoll at 474.) With the amount of money and startups going after that space (as here, here, and here) many more are sure to join [...]

By: Late breaking news

Late breaking news — Sun, 25 Nov 2007 01:21:07 +0000

[...] Father of Videogames Joins Latest Ad-Driven Game Network [...]

By: JasonKnowsGames

JasonKnowsGames — Sat, 24 Nov 2007 22:32:18 +0000

Google (GOOG) announced their "AdSense for Games" at the Casual Connect show in Seattle this past July. But I still haven't seen anything substantial deployed.

If Neoedge (is that the same as Neoedge Networks?) gets any traction with this new ad network for games, I'll bet they get bought within six months by one of the companies that's making a big push in the games and/or casual games space.

Companies that I've noticed with an active interest in this area include: Google, Electronic Arts (ERTS), RealNetworks (RNWK), Microsoft (MSFT), Fox/News Corp (NWS), Time Warner (TWX), and Yahoo (YHOO).

What other companies have you seen acquiring game or advertising startups?

By: King Tut

King Tut — Sat, 24 Nov 2007 20:07:21 +0000

Willy Higinbotham is the father.

By: thewilleffect

thewilleffect — Sat, 24 Nov 2007 18:17:57 +0000

I used to give great respect to Nolan Bushnell until he showed how out of touch he is with the current gaming landscape recently. Nolan himself fails to understand that gaming can be much more than just the basics of what Atari achieved back when the product of gaming was severely limited by the hardware available. This is off topic, but i felt I needed to say it. Casual gaming is fine, but why paint the entire industry into that mold only? If ads help to offset cost from development fine, but just don't let it detract from the experience already given.