The GigaOM Show #18: Putting The Cash in Casual Games

Om Malik, Friday, November 23, 2007 at 7:38 AM PT Comments (2)

In this week’s episode of The GigaOM Show, we chat with Jim Greer, CEO and co-founder of Kongregate and Jameson Hsu, co-founder and CEO of Mochi Media about monetizing casual games. We discuss a wide range of topics, including the upcoming launch of Google’s game-related AdSense network. According to some estimates, casual gaming is the fast-growing segment that accounts for about 10% of the $30 billion global video game industry.

Download the show in quicktime, windows media or Xvid formats. There is an HD download available as well.

Related posts:

* Casual games worth $2.25 billion. But where are they going?
* How Casual Games can become money machines.
* Inside the YouTube of Games, Kongregate

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2 trackbacks so far

November 23rd, 2007
7:55 PM PT

[...] playing while you hog the Xbox. But are they a real business? According to GigaOm, casual gamesmake up 10 percent of the videogame industry’s $30 billion in revenues. A “hit” casual game can get [...]

May 1st, 2008
6:25 AM PT

[...] is too busy to call his friends) who introduced us to the company. We wrote about them, had them on The GigaOM show as well. Anyway the whole casual gaming sector is catching fire, and we are following it closely, and will [...]

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