Comments on: And Now Google Is Making Its Own 10-Gigabit Switches

By: Can Today’s Hardware Handle the Cloud? - GigaOM

Can Today’s Hardware Handle the Cloud? - GigaOM — Fri, 27 Jun 2008 20:54:54 +0000

[...] The cloud model puts increased pressure on networking and server equipment, and on vendors to make their components reliable. Load balancers built for enterprise data centers may not be suited for the cloud, just as domestic power generators wouldn’t work for utility companies. This may be one reason Google is reputed to be building its own switches. [...]

By: Aquantia gets $26M for 10 Gig-E Chips - GigaOM

Aquantia gets $26M for 10 Gig-E Chips - GigaOM — Thu, 14 Feb 2008 22:46:16 +0000

[...] to leave, there’s a wait to get out the doors. So far folks such as Google are making do with custom-built switches, and larger vendors such as Cisco are eying the [...]

By: For Google, Infrastructure is a Strategic Advantage - GigaOM

For Google, Infrastructure is a Strategic Advantage - GigaOM — Tue, 04 Dec 2007 16:51:12 +0000

[...] this backdrop, it makes perfect sense for Google to build their own servers, storage systems, Internet switches and perhaps, sometime in the future, even optical transport systems. Let me rephrase that: Imagine [...]

By: More Details About Google’s Gigabit Switches « GigaOM

More Details About Google’s Gigabit Switches « GigaOM — Tue, 20 Nov 2007 12:30:16 +0000

[...] Andrew Schmitt did some great reporting and broke the story about Google building its own 10-GigBE switches, designed specifically to meet its needs . Andrew had reported that Google was building the switches using Broadcom’s [...]

By: Top Posts « WordPress.com

Top Posts « WordPress.com — Mon, 19 Nov 2007 23:59:17 +0000

[...] And Now Google Is Making Its Own 10-Gigabit Switches [qi:051] Google, has been known to come up with its own technologies when dissatisfied with commercial and/or open […] [...]

By: cjw

cjw — Mon, 19 Nov 2007 21:12:32 +0000

The Dude, if this article is true Google just built their own car. Why would they stop at the wheel?

By: Biho

Biho — Mon, 19 Nov 2007 08:59:37 +0000

Google wants to be numoro uno forever.

By: Thomas

Thomas — Mon, 19 Nov 2007 05:56:55 +0000

Chill people, Google is the 4th largest server manufacturer in the U.S. and it hasn’t hurt any of the server manufacturers. Servers just had their best quarter ever. If Google builds their own switches it means that switches will start having a great quarter. Google is just a proxy for what technology is critical for the next wave of cloud computing.

By: The Dude Abides

The Dude Abides — Mon, 19 Nov 2007 03:27:35 +0000

I would be curious to know if Google is also using the protocol stack and Network OS that Broadcom acquired when they purchased LVL7 Systems. I can’t imaging them trying to recreate the wheel.

By: Toby DiPasquale

Toby DiPasquale — Mon, 19 Nov 2007 02:06:59 +0000

They’ve been doing this kind of thing for a while. I had it confirmed for me in one of interviews with Google: http://cbcg.net/talks/googleinternals/index.html

By: Om Malik

Om Malik — Sun, 18 Nov 2007 21:41:36 +0000

tomo, the fact that they are building switches is a telling sign about the state of the market. I just think it is interesting to see Google take the commoditization to the extreme.

By: Anshu

Anshu — Sun, 18 Nov 2007 21:01:23 +0000

Cisco is in online software business (WebEx, Securent, etc.) while Google is getting into building routers. The world as we know it is falling apart.

Or does this mean Apple with its I-build-everything approach was right all along and all these guys are just now realizing the value that can be created if you can design the entire system?

Time will tell - but for now it must be really confusing for a Cisco networking guru, Apple phone guru, etc. to be getting phone calls from a search and ad company!

By: Free Market Research Tool

Free Market Research Tool — Sun, 18 Nov 2007 20:38:42 +0000

which means Cisco may be out of the business?

By: guyal

guyal — Sun, 18 Nov 2007 20:28:39 +0000

Urs Holzle of Google, in a minor part of a presentation at one of their engineering open houses back in 2005, talked about how then current switch manufacturers weren’t making products appopriate to Google’s needs. That is, they were too general purpose and thus consumed too much power and space to scale well for Google. He mentioned the possibility of building custom switches in an off-handed, casual way, in the midst of alot of other topics. So this just feels like the other shoe dropping…

By: tomo

tomo — Sun, 18 Nov 2007 18:39:45 +0000

Is this really a surprise to discover? They’ve been building their own servers for years. I imagine they build their own storage hardware too….probably on RAM.

By: yorgyb

yorgyb — Sun, 18 Nov 2007 16:00:08 +0000

Google have capacity to do what ever their likes...

As a user, i just used it to my best....