How Amazon Could Kindle Some Interest in E-books

Anne Zelenka, Sunday, November 18, 2007 at 1:39 PM PT Comments (40)

Wouldn’t it have been cool if Amazon built an e-book reader so inexpensive they could almost give it away for free, then make money by selling e-books for people to read on it (or selling upscale versions of the reader later)? Instead, they stuffed it so full of technological wizardry that it costs $399.

Most people have no idea if they’d really like to use an e-book reader or not. It may be something you just have to experience to grasp. But who’s going to experiment with electronic book reading when the price of entry is so high?

Newsweek’s Steven Levy reports that the Kindle goes 30 hours on a single charge, stores 200 books, and uses wireless connectivity based on EVDO so it operates completely independently of a PC. All cool, but not as cool as an e-book reader that demands only a small commitment of cash. An inexpensive Amazon-branded e-book reader could have been the star of this holiday season.

Disclosure: Our RSS feed is part of the Kindle device, and we are under NDA to comment about its features. We are going to wait till that NDA comes off. Newsweek has pretty much all the feature details in case you are interested. - Om

40 comments so far

November 18th, 2007
2:26 PM PT
amandamooney said:

Anna- Steve Rubel added an interesting thought on his Twitter feed; Steve said that it would be great if this e-book service was available through his iPhone. Instead of developing another device we have to carry around it would be great, as Steve suggested, to optimize its content for our existing smart phones.

November 18th, 2007
2:26 PM PT
amandamooney said:

Sorry- *mean to write Anne

November 18th, 2007
2:31 PM PT
jbrown said:

Don’t know if eboks really have an edge over audiobooks.

November 18th, 2007
2:38 PM PT
Anne Zelenka said:

Getting e-book capabilities into an iPhone or iPod would be nice, that’s true. Amazon and Sony (who makes an electronic book reader also) might be in trouble if that happened, though.

November 18th, 2007
2:39 PM PT
Anne Zelenka said:

Oh, and as for the name… a lot of people call me Anna, guess it goes with the last name. At least I think so — I named my second child Anna :)

November 18th, 2007
2:57 PM PT

[...] interesting little note on GigaOM: “Disclosure: Our RSS feed is part of the Kindle device, and we are under NDA to comment [...]

November 18th, 2007
3:19 PM PT
chris b. said:

hmm, ebook on iphone? right. if so, then we need to carry about a case of batteries around … oh, wait a minute, you cannot change batteries on an ipod or iphone, so you better be near a power outlet. always.

also, the screen size of an ipod or iphone doesn’t lend itself to reading books … you would be scrolling every five seconds.

November 18th, 2007
3:27 PM PT
amandamooney said:

@Anne I read that “Amazon believes it has created the iPod of reading.” http://tinyurl.com/376w9c

Doesn’t that egg Apple on to really join the competition in this e-book reader space?

@Chris B. “scrolling every five seconds”- very true. Definitely something Apple would have to work out if it wants to really develop this.

November 18th, 2007
3:32 PM PT
mikecane said:

also, the screen size of an ipod or iphone doesn’t lend itself to reading books … you would be scrolling every five seconds.

Yeah, so I guess you must cringe at all the poor deluded people who have been actually READING ebooks for years and years and years on Palm/WinMob PDAs.

And I guess things such as SMS are dumb too. Because, like, u knw 2 fw wrds k?

November 18th, 2007
3:34 PM PT
Anne Zelenka said:

I wouldn’t doubt Apple’s ability to bring out an eBook reader version of the iPod. Call it the iBook. It’d probably have crappy durability and battery life just like the iPods. And people would still snap them up.

November 18th, 2007
3:43 PM PT
mikecane said:

Yeah, and maybe Apple would finally get ebooks down to a realistic price too. $9.99 for DRM? Eh, no.

November 18th, 2007
4:49 PM PT

[...] aside, Anne Zelenka makes a really good point: Wouldn’t it have been cool if Amazon built an e-book reader so inexpensive they could almost [...]

November 18th, 2007
7:04 PM PT
Keith Shepard said:

As much as I don’t want to agree with anything written for this site (ever), I TOTALLY have to agree with Anne about the price and how utterly cool it would have been if Amazon had built the “Model-T” of e-book readers (i.e., affordable for the masses).

BUT NO.

Amazon geeked it. Bloated it. And…doomed it.

It’s an over-priced toy for aging hippies or spoiled kids.

Anyone want to make more money than God? Then design, market and sell an e-book reader that anyone can afford. Also, standardize the e-book format and make it flexible to upgrade.

Oh, and make it look like something other than a run over “Speak & Spell”.

November 18th, 2007
7:34 PM PT

i don’t think they could make money on ebooks, because people could just pirate them

November 18th, 2007
8:12 PM PT

I’m very interested in this device, but I’m curious about the content and what the EVDO charges will be. I’m pretty underwhelmed by Sony’s catalog so far. I’m going to guess Amazon’s will be superior, due to existing relationships. The periodicals feature is pretty appealing too.

People seem to be dismissing the readability of these devices. I’ve spent some time with Sony’s reader and it’s SO much better than reading a book on a PDA. The readability of Sony’s reader and the Kindle is a tremendous feature. Reading a long book on a backlit screen sucks.

November 19th, 2007
1:21 AM PT
Alex said:

Yes, heavy on the features. but, probably because they started designing in 2004 and during three years things tend to evolve. As far as the price I agree it’s steep. But, with the widely adopted software as a service model I’m sure AMZN will/could come up with some creative plans.
For example, $199 for the Kindle + $15.99 per month for 24 months. That’s a beautiful model, eh. Really no different from NetFlix……

Also, would be nice if the Kindle offers text to speech.
How long before ALL college students will be required to use this device. This keeps the costs down on the textbooks and allows their professors to track their reading assignments real-time. OOPS! Maybe I should have not mentioned this last idea because I could start a company around this.

November 19th, 2007
5:32 AM PT
mikecane said:

Anyone want to make more money than God? Then design, market and sell an e-book reader that anyone can afford. Also, standardize the e-book format and make it flexible to upgrade.

Amen. And no $10 ebooks, either, dammit.

November 19th, 2007
9:28 AM PT
sapessi said:

Totally agree!
However, I’m a big reader and really enjoy reading the books I own often more than once.

I also enjoy collecting books and piling them up. A book on paper still has its charm.

http://thebigdeal.wordpress.com/2007/11/19/kindle-ignited/

November 19th, 2007
9:29 AM PT
a la 360 said:

RaaS—Reading as a Service and the New Amazon Kindle

“There is a new SaaS, Something as a Service every month.” This is how I mused a month ago when writing The next SaaS post. Newsweek has the story about the new Amazon reader, Kindle. The device (that looks anything but kindling) will be sold for $…

November 19th, 2007
9:42 AM PT
Personal Ensign said:

I’m not too worried about the price, which is set at early adopters levels as always. It will be $300 in 6 months and $200 in a year. Even at that price, I probably won’t buy one for the same reason I didn’t buy a Sony Reader –no backlight means no reading in bed without a bedside light. I still use my old Rocket ebook reader (a great device, by the way) because of its gorgeous backlight.

November 19th, 2007
12:25 PM PT

“no backlight means no reading in bed without a bedside light.”

Yeah? So what? Reading a backlit device in the dark isn’t exactly the best thing for your eyes. I’m still confounded at how many people want a backlight for this.

November 19th, 2007
2:42 PM PT
Personal Ensign said:

“Yeah? So what? Reading a backlit device in the dark isn’t exactly the best thing for your eyes.”

The Rocket eBook, a 10-year-old device, managed to pull this off nicely. If you’ve ever had your partner insist you turn off the bedside lamp while you’re in the middle of a terrific novel, you would understand its value. The market for the Kindle isn’t for tech nerds, it’s for book lovers — and the lack of a backlight is a deal-breaker for many.

November 19th, 2007
5:59 PM PT

Personal Ensign,

If you’re concerned about your partner then use the Kindle’s mini-lamp. The main point being that the Kindle’s e-ink screen is vastly superior to any backlit LCD when it comes to reading. Your assertion that the lack of a backlight is a deal breaker for the mainstream is laughable. If a mainstream consumer saw an e-book on an e-ink screen compared to the same book on an iPhone, PDA, etc., they’d realize how much easier it is for them to read.

Have you ever seen an e-ink screen? From the way you’ve been glorifying the Rocket eBook, it doesn’t sound that way.

November 19th, 2007
6:15 PM PT
Kontra said:

While “the iPod of …” has become a cliché to describe any product with a semblance of distilled design sensibilities emanating from Cupertino, there is one fundamental strategic reason why Kindle won’t be like the iPod: content. The iPod had it, Kindle doesn’t. Read why here:

“Why is the new Kindle eBook reader from Amazon and not Apple?”
http://counternotions.com/2007/11/19/kindle-vs-iphone/

November 19th, 2007
9:47 PM PT
Sachin Balagopalan said:

Definitely not an iPod

http://tinyurl.com/2pw6nd

November 22nd, 2007
6:51 AM PT
Larry said:

If I buy a Sony Reader can I buy eBooks from Amazon for the $9.99 vs eConnect’s $20 for the same title and read them on the Sony or is the file format totally different? (I know the Sony doesn’t have wireless. I don’t care. It seems like a better reading device for book lovers.)

November 22nd, 2007
8:21 AM PT

Amazon play a catch up game and wont be suprise if eBay has something in pipe line now ?

November 26th, 2007
4:14 AM PT

[...] How Amazon Could Kindle Some Interest in E-books [...]

November 30th, 2007
11:32 AM PT

[...] How Amazon Could Kindle Some Interest in E-books [...]

December 16th, 2007
9:53 PM PT

[...] rather it is about data and how one can use it to build clever products. I think Dash, much like Amazon’s Kindle and RCA’s Small Wonder video camera, is part of a movement that is breaking Web 2.0’s [...]

December 19th, 2007
8:48 AM PT
Buddy Guy said:

After reading a side by side comparison of the Amazon Kindel vs. The Sony Reader, the AmazonKindle is clearly the winner here because ultimately it’s about content as much as the device itself. Sony simply doesn’t have the content and won’t ever. Look at it this way, would the iPod have been nearly as successful without iTunes?

Amazon will get the kinks out of this reader and will own the market by end of 2009.
http://www.kindle.uncensoredguides.com

January 29th, 2008
6:39 AM PT

[...] again, it was all speculation — that is, until Amazon released the Kindle e-book system. This device, which costs $399 to buy, also requires a monthly charge of [...]

February 14th, 2008
6:17 PM PT
Michael said:

Price is not so determinant as the need for a killer app. Kindle comes close, but the proprietary aspects are an obstacle. What eReaders really need are eBooks written by eBook authors that will create an experience impossible to duplicate in print. (Think eBay.) If it provides a unique experience, price of the device will be no object and then it becomes a matter of determining what the digital content will cost. I would guess quite a bit cheaper than publishers or distributors like Amazon would hope. Digital content is a low margin-high volume business. See iTunes and ripping CDs. We will need a micropayments service and some content will given away.

February 17th, 2008
2:12 PM PT
Joe said:

Backlite, or the ability to read in low light areas not important? really? Its ONE of the main features I am looking for in an ebook.

February 18th, 2008
8:08 AM PT
PT said:

How about e-books for $3.99 in amazing 3D page-turning technology, using DRM? Available now at http://www.FrugalFiction.com. No, you can’t read ‘em on your phone, Ipod, whatever, just your PC and laptop. Affordable, the reader’s free, and the books aren’t boring PDF style. Amazon, Sony, etc. are targeting the gadget group. How about just offering good books at reasonable prices so the masses can enjoy reading?

February 18th, 2008
5:01 PM PT

[...] Comment on How Amazon Could Kindle Some Interest in E-books by JoeBy Joe Backlite, or the ability to read in low light areas not important? really? Its ONE of the main features I am looking for in an ebook.Comments for GigaOM - http://gigaom.com [...]

February 19th, 2008
2:45 PM PT

[...] Comment on How Amazon Could Kindle Some Interest in E-books by I …By I Love My Kindle » Blog Archive » Kindle… Comment on How Amazon Could Kindle Some Interest in E-books by JoeBy Joe Backlite, or the ability to read in low light areas not important? really? Its ONE of the main features I am looking for in an ebook. …Comments for GigaOM - http://gigaom.com [...]

March 5th, 2008
6:06 PM PT

[...] charges included, for all the networks and places they wish to use that application or content. Amazon’s Kindle is just the start of a major shift in how we retail broadband [...]

March 13th, 2008
2:06 AM PT
March 23rd, 2008
3:50 PM PT
laVonne Johnson said:

Is there a website where I can see all the books available for my Kindle without a lot of advertising . I’m just interested in all the books available for sale.

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