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Summary:

I’ll quote this from an LAT editorial, and get out of the way: “[For the writer's strike issues] to stay fresh this story needs more content…

I’ll quote this from an LAT editorial, and get out of the way: “[For the writer's strike issues] to stay fresh this story needs more content. Which brings us back to the Internet. The very writers who have delivered “The Sopranos,” “The Wire,” “Mad Men,” “Boston Legal,” “The Simpsons,” “30 Rock,” “The Office” and every other quality Hollywood product of the last two decades should use this downtime to produce a few great episodes of Web television. Why do that? Well, creating the Internet’s first Web hit would be not only a publicity boon for their cause, but proof of their most salient contention: that the Web is a viable, robust and profitable new platform, not some hostile media backwater.”

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  1. Actually, that piece was a column in the Calendar section. David Sarno writes Web Scout, which is about online content.

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