Summary:

Bounty, on of the biggest parenting portals and marketing clubs in UK, has been bought Canada-based parenting digital media company Kaboose,…

Bounty, on of the biggest parenting portals and marketing clubs in UK, has been bought Canada-based parenting digital media company Kaboose, for about $140 million. The amount is a mixture of cash and stock (Kaboose is publicly traded on Canadian stock exchange), and Kaboose will help finance the deal through a $115-million equity financing.

Bounty till now was owned by private equity group ECI Partners.

Bounty is the biggest such site in UK targeting new mothers and pregnant women, through exclusive contracts with most U.K.-based hospitals, established relationships with brand owners and access to more than 95 per cent of the estimated 750,000 annual births in UK, the company says. The British company generated revenue of $41.3 million in 2006 and $37.2 million for the first nine months of this year. It also had EBITDA of $7.2 million in 2006 and $6.9 million so far this year. Lots more details here in the release.

Kaboose owns sites such as BabyZone.com, ParentZone.com, Kaboose.com, AmazingMoms.com, TwoPeasInABucket.com, BubbleShare.com and BirthdayInABox.com.

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