Google golden girl Marrisa Mayer, chief of the company’s product management for search and “user experience,” appeared on CNBC this morning along with Mark Modzelewski of Bang Ventures (and CNBC’s wildly energetic new host, Dennis Kneale) to talk about the new social network cum reality show they’ve launched to help Google, and others, discover well… the next Google. The contest is cleverly dubbed, You Be the VC.
The concept is simple. You Be the VC, is where old-school a venture capital meets pop-culture phemonenon, American Idol — mixed with dash of James Surowiecki’s, The Wisdom of the Crowds.
Entrepreneurs are invited pitch their ideas to the audience “of the world” via the Web. Three lucky winners–chosen in Idol-fashion by viewers on the website–will walk away with venture funding, and that sgtartup equivalent of a recoding deal: a team of business advisors, accountants, lawyers, and marketers to help them get their shop off the ground.
Mayer will play Paula Abdul to Curt Shilling‘s Simon Cowell. Yes, we mean, the baseball great; that Curt Shilling. (Or maybe it’s the other way around.) You can read about the rest of the professional judges, here.
You Be the VC’s first contest, launched in September, is limited to Web 2.0, Search (duh!) Enterprise 2.0 and Mobile application companies. You can “audition” your b-plan by signing up here.