AOL (NYSE: TWX) has acquired Israeli start-up Yedda, a social search questions-and-answers service launched in 2006 with proprietary semantic matching technology. No financial terms disclosed. Founded by Avichay Nissenbaum and Yaniv Golan, Yedda will be a wholly owned subsidiary reporting to AOL SVP David Liu, who handles AOL.com, community and social media. AOL will incorporate the Q&A functionality into AOL.com to start.
Yedda raised $2.5 million earlier this year in a round led by Genesis Partners.
It’s AOL’s second buy in a week: the company announced an agreement to acquire contextual ad firm ad Quigo for a reported $340 million.