Is Yedda The Answer For AOL?

Om Malik, Sunday, November 11, 2007 at 9:11 PM PT Comments (6)

In the game of Internet Q&A, only Yahoo (and not Google) seems to have all the answers. But that doesn’t stop others from trying. AOL, a division of Time Warner is buying Israeli-start-up Yedda, betting that it can get traction in the “answers” game. Q&A is about asking internet for help and getting it and given AOL’s mostly mainstream user base, this seems like a calculated bet by AOL. More on Yedda here.

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December 3rd, 2007
8:04 AM PT

[...] interesting to see if Amazon will succeed where others including Google have failed. AOL recently acquired Yedda, an Israeli start-up in order to start giving “Answers.” Share/Send Sphere [...]

5 comments so far

November 12th, 2007
12:29 AM PT
Yakov said:

It looks like AOL’s strategy is to buy rather than to build.

November 12th, 2007
2:16 AM PT
maria said:

I like the concept of Yedda and followed them for a while. See a good presentation here:
(link)

November 12th, 2007
7:56 AM PT
Om Malik said:

I think so Yakov. I think it is not such a bad strategy, as long as they figure out a way to keep their audiences engaged.

November 27th, 2007
10:57 AM PT
Jason said:

Social Answer sites like Yedda provide a powerful, engaging opportunity for everyone involved — publishers, user/customers, advertisers…. AOL made a smart move here if they can probably execute. Amazon created its own social answer site that leads directly into selling things on its site. Yahoo has “Answers” and more publishers will continue to buy or build social answers as we move forward… at least I hope so :)

December 4th, 2007
10:20 AM PT

Looks like Yedda has something new to offer to bloggers.

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