Summary:

MLB Advanced Media CEO Bob Bowman, frustrated by what he sees as underreporting by Nielsen Online, wants the Audit Bureau of Circulations to…

MLB Advanced Media CEO Bob Bowman, frustrated by what he sees as underreporting by Nielsen Online, wants the Audit Bureau of Circulations to urge ABC to create a “reliable audit-based system,” similar to those already in place for newspapers and magazines. Bowman told Sports Business Daily (sub. req.): “We

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