Comments on: As Online Advertising Grows, The Question Is How Much Is Too Much?

By: Online Advertising

Online Advertising — Sat, 04 Apr 2009 19:03:17 +0000

When compared to traditional advertising it becomes obvious the objective of marketing.

Marketing is not what generates a sale or closes the sale. Marketing in any business is to attract a potential customer.

It is the responsibility of the business, be it bricks and mortar or online to close and complete the sale.

So the question is, will advertising decline? Well to answer that question then simply ask yourself, does your business still need a flow of potential customers?

If there is a replacement for advertising, online or offline, then maybe.

Sure businesses have tighter budgets now, but should they increase their potential customer flow or let it dwindle in times of recession?

Simple answer, never let the customer flows dwindle. Cutting costs and expenses is important when revenue drops, but cutting expenses will not cause revenues to increase. Only increasing customer flow or web traffic will.

Cost per click and Cost Per Action Online Advertising is a wiser investment now more than ever as businesses begin to measure the quality of marketing efforts and the ROI.

Online Advertising with FreeKii.com served over 40 million ads in 2008.

By: *Inspiration, Anyone? | adsonvids Blog

*Inspiration, Anyone? | adsonvids Blog — Thu, 26 Feb 2009 02:09:13 +0000

[...] internet-advertising-est.png [...]

By: WebLeeg Blog » Blog Archive » Online Classifieds, eBay, Craigslist, Microsoft and Advertising

Fri, 23 Jan 2009 16:15:08 +0000

[...] Online Advertising Growing Exponentially: How Much Is Too Much? [...]

By: Social Media Ad Glut : The Connected World

Social Media Ad Glut : The Connected World — Tue, 25 Mar 2008 22:32:50 +0000

[...] Malik nails it on his latest blog post about the coming advertising glut in social media. Om asks, how much is too much? Facebook and [...]

By: Paul Mc. Making

Paul Mc. Making — Tue, 22 Jan 2008 05:40:33 +0000

I believe our “theoretical limit to our ability to absorb these messages” as you say is already, and will continue to be an increasingly big deal.
Though we may not consciously come to an “enough is enough” mindset, users subconsciously filter out ads. It’s hard enough to get a user to read the content I put out in front of them, much less the ads looming overhead.

By: Online Advertising Growing Exponentially: How Much Is Too Much? « Thunk Different.

Tue, 13 Nov 2007 16:54:52 +0000

[...] read more | digg story [...]

By: Roy Summers

Roy Summers — Sat, 10 Nov 2007 16:58:51 +0000

Adverting Trend Is Growing In a Very Fast Paced, Google Has Jump On The Ads for the Now and The Future…Online Ads..is In The Cyber Space..For everyone to See…

By: Are You Sick Of Online Advertisements? : Dirty Little Secrets

Are You Sick Of Online Advertisements? : Dirty Little Secrets — Sat, 10 Nov 2007 04:17:02 +0000

[...] the way, there’s a discussion on Giga Om about how aggresive the online advertising trend have become. As if having advertisements on your PC is not enough, Google is going to invade your [...]

By: Pineapple Watch: Australian Finance and Investing Information News blog » Remember when Internet Advertising Was Called a Hoax?

Fri, 09 Nov 2007 22:25:15 +0000

[...] it could eclipse print. That was, until a little company named Google decided to change the game. Money quote: U.S. online advertising nearly doubling from $21.4 billion in 2007 to $42 billion in 2011, [...]

By: Content and Digital Asset Management Blog|WAVE » Blog Archive » Online Advertising is Skyrocketing

Fri, 09 Nov 2007 15:23:08 +0000

[...] is it to much? As Gigaom [...]

By: healingmagichands

healingmagichands — Fri, 09 Nov 2007 13:07:13 +0000

I don’t find internet ads distracting or interesting. In fact, I don’t really even notice them except when I have to scroll past one to get to the rest of an article or to the comments section, like on THIS BLOG. I notice you have quite a few ads, do you make money on them? Not from my visit, dear. I didn’t click, won’t click.

By: the new shelton wet/dry

the new shelton wet/dry — Fri, 09 Nov 2007 10:01:16 +0000

[...] US advertising spending (2006-2011). [...]

By: I use

I use — Fri, 09 Nov 2007 02:39:52 +0000

I use Ad Block Plus, also. at most I see blinking crap once - then it's gone. Forever.

I never understood why a freely put up site wanted to intrude on my eyeballs.

By: kraut

kraut — Thu, 08 Nov 2007 21:19:13 +0000

Advertising on the internet = free internet. Why is that bad again?

By: Trace Elemental

Trace Elemental — Thu, 08 Nov 2007 19:40:13 +0000

I work for an Ad Network and we serve about 200 Million Impressions a Day.

Three words:

BLOCK

PLUS

By: David Jacobs

David Jacobs — Thu, 08 Nov 2007 19:22:41 +0000

You nailed this one Om. As Americans we escaped England party due to over taxation, and look at our tax system now.

So, we have escaped mainstream media and it's over advertising/marketing, but where are heading? Back into the frying pan?