Comments on: As Online Advertising Grows, The Question Is How Much Is Too Much? http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/ Tracking the Internet Evolution Fri, 04 Jul 2008 22:04:38 +0000 http://wordpress.org/?v=MU By: Social Media Ad Glut : The Connected World http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-867321 Social Media Ad Glut : The Connected World Tue, 25 Mar 2008 22:32:50 +0000 http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-867321 <p>[...] Malik nails it on his latest blog post about the coming advertising glut in social media. Om asks, how much is too much? Facebook and [...]</p> [...] Malik nails it on his latest blog post about the coming advertising glut in social media. Om asks, how much is too much? Facebook and [...]

]]> By: Paul Mc. Making http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-857488 Paul Mc. Making Tue, 22 Jan 2008 05:40:33 +0000 http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-857488 <p>I believe our "theoretical limit to our ability to absorb these messages" as you say is already, and will continue to be an increasingly big deal. Though we may not consciously come to an "enough is enough" mindset, users subconsciously filter out ads. It's hard enough to get a user to read the content I put out in front of them, much less the ads looming overhead.</p> I believe our “theoretical limit to our ability to absorb these messages” as you say is already, and will continue to be an increasingly big deal.
Though we may not consciously come to an “enough is enough” mindset, users subconsciously filter out ads. It’s hard enough to get a user to read the content I put out in front of them, much less the ads looming overhead.

]]> By: Online Advertising Growing Exponentially: How Much Is Too Much? « Thunk Different. http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-678517 Online Advertising Growing Exponentially: How Much Is Too Much? « Thunk Different. Tue, 13 Nov 2007 16:54:52 +0000 http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-678517 <p>[...] read more | digg story [...]</p> [...] read more | digg story [...]

]]> By: Roy Summers http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-668119 Roy Summers Sat, 10 Nov 2007 16:58:51 +0000 http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-668119 <p>Adverting Trend Is Growing In a Very Fast Paced, Google Has Jump On The Ads for the Now and The Future...Online Ads..is In The Cyber Space..For everyone to See...</p> Adverting Trend Is Growing In a Very Fast Paced, Google Has Jump On The Ads for the Now and The Future…Online Ads..is In The Cyber Space..For everyone to See…

]]> By: Are You Sick Of Online Advertisements? : Dirty Little Secrets http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-666573 Are You Sick Of Online Advertisements? : Dirty Little Secrets Sat, 10 Nov 2007 04:17:02 +0000 http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-666573 <p>[...] the way, there’s a discussion on Giga Om about how aggresive the online advertising trend have become. As if having advertisements on your PC is not enough, Google is going to invade your [...]</p> [...] the way, there’s a discussion on Giga Om about how aggresive the online advertising trend have become. As if having advertisements on your PC is not enough, Google is going to invade your [...]

]]> By: Pineapple Watch: Australian Finance and Investing Information News blog » Remember when Internet Advertising Was Called a Hoax? http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-665943 Pineapple Watch: Australian Finance and Investing Information News blog » Remember when Internet Advertising Was Called a Hoax? Fri, 09 Nov 2007 22:25:15 +0000 http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-665943 <p>[...] it could eclipse print. That was, until a little company named Google decided to change the game. Money quote: U.S. online advertising nearly doubling from $21.4 billion in 2007 to $42 billion in 2011, [...]</p> [...] it could eclipse print. That was, until a little company named Google decided to change the game. Money quote: U.S. online advertising nearly doubling from $21.4 billion in 2007 to $42 billion in 2011, [...]

]]> By: Content and Digital Asset Management Blog|WAVE » Blog Archive » Online Advertising is Skyrocketing http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-664965 Content and Digital Asset Management Blog|WAVE » Blog Archive » Online Advertising is Skyrocketing Fri, 09 Nov 2007 15:23:08 +0000 http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-664965 <p>[...] is it to much? As Gigaom [...]</p> [...] is it to much? As Gigaom [...]

]]> By: healingmagichands http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-664679 healingmagichands Fri, 09 Nov 2007 13:07:13 +0000 http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-664679 <p>I don't find internet ads distracting or interesting. In fact, I don't really even notice them except when I have to scroll past one to get to the rest of an article or to the comments section, like on THIS BLOG. I notice you have quite a few ads, do you make money on them? Not from my visit, dear. I didn't click, won't click.</p> I don’t find internet ads distracting or interesting. In fact, I don’t really even notice them except when I have to scroll past one to get to the rest of an article or to the comments section, like on THIS BLOG. I notice you have quite a few ads, do you make money on them? Not from my visit, dear. I didn’t click, won’t click.

]]> By: the new shelton wet/dry http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-664198 the new shelton wet/dry Fri, 09 Nov 2007 10:01:16 +0000 http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-664198 <p>[...] US advertising spending (2006-2011). [...]</p> [...] US advertising spending (2006-2011). [...]

]]> By: I use http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-663270 I use Fri, 09 Nov 2007 02:39:52 +0000 http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-663270 <p>I use Ad Block Plus, also. at most I see blinking crap once - then it's gone. Forever.</p> <p>I never understood why a freely put up site wanted to intrude on my eyeballs.</p> I use Ad Block Plus, also. at most I see blinking crap once - then it’s gone. Forever.

I never understood why a freely put up site wanted to intrude on my eyeballs.

]]> By: kraut http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-662675 kraut Thu, 08 Nov 2007 21:19:13 +0000 http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-662675 <p>Advertising on the internet = free internet. Why is that bad again?</p> Advertising on the internet = free internet. Why is that bad again?

]]> By: Trace Elemental http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-662446 Trace Elemental Thu, 08 Nov 2007 19:40:13 +0000 http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-662446 <p>I work for an Ad Network and we serve about 200 Million Impressions a Day.</p> <p>Three words:</p> <p>AD</p> <p>BLOCK</p> <p>PLUS</p> I work for an Ad Network and we serve about 200 Million Impressions a Day.

Three words:

AD

BLOCK

PLUS

]]> By: David Jacobs http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-662404 David Jacobs Thu, 08 Nov 2007 19:22:41 +0000 http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-662404 <p>You nailed this one Om. As Americans we escaped England party due to over taxation, and look at our tax system now.</p> <p>So, we have escaped mainstream media and it's over advertising/marketing, but where are heading? Back into the frying pan?</p> You nailed this one Om. As Americans we escaped England party due to over taxation, and look at our tax system now.

So, we have escaped mainstream media and it’s over advertising/marketing, but where are heading? Back into the frying pan?

]]> By: Jesse http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-662313 Jesse Thu, 08 Nov 2007 18:48:36 +0000 http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-662313 <p>Interesting post. I think that ads are self-correcting, like stock prices, over the long-term. During the first Internet Bubble, there were popups all over the place, but now, we don't see that as much. Advertising will always be around, and possibly always be a little annoying, but it is fairly resilient: http://fishtrain.com/2007/11/07/the-resiliency-of-online-advertising/</p> Interesting post. I think that ads are self-correcting, like stock prices, over the long-term. During the first Internet Bubble, there were popups all over the place, but now, we don’t see that as much. Advertising will always be around, and possibly always be a little annoying, but it is fairly resilient: http://fishtrain.com/2007/11/07/the-resiliency-of-online-advertising/

]]> By: MrA http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-662260 MrA Thu, 08 Nov 2007 18:28:19 +0000 http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-662260 <p>With every new medium, the pool of dollars doesn't shrink from the other medium's spending-- it just increases. There are a lot of tools out there to ensure ad agencies are making wise choices and not throwing grenades into a stream. Seeing how no-one ever puts a cap on other traditional mediums, its not fair to limit the internet because let's face it, the internet and 'world wide web' isn't a new medium now and most businesses are confident their agencies can handle traditional mediums. In America (and parts of France) enough is never enough.</p> With every new medium, the pool of dollars doesn’t shrink from the other medium’s spending– it just increases. There are a lot of tools out there to ensure ad agencies are making wise choices and not throwing grenades into a stream. Seeing how no-one ever puts a cap on other traditional mediums, its not fair to limit the internet because let’s face it, the internet and ‘world wide web’ isn’t a new medium now and most businesses are confident their agencies can handle traditional mediums. In America (and parts of France) enough is never enough.

]]> By: Daniel http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-662255 Daniel Thu, 08 Nov 2007 18:27:30 +0000 http://gigaom.com/2007/11/07/as-online-advertising-grows-the-question-is-how-much-is-too-much/#comment-662255 <p>there cannot be enough internet advertising. its good business for everyone</p> there cannot be enough internet advertising.
its good business for everyone

]]>