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Pinning its poor Q3 performance primarily on costs related to closure and sell off of over 500 retail stores, video rental service Blockbust…

Pinning its poor Q3 performance primarily on costs related to closure and sell off of over 500 retail stores, video rental service Blockbuster (NYSE: BBI) posted an expanded net loss of $35 million, a 41.7 percent increase from Q306’s $24.7 million loss. Meanwhile, Q3 revenues fell 5.7 percent to $1.24 billion from $1.31 billion in the same period last year.

The net loss was partially offset by a $79.2 million year-over-year revenue gains from Blockbuster’s online rental service, as subscribers totaled 3.1 million by the end of Q3. Blockbuster didn’t offer any details regarding the impact of its August purchase of online rental service Movielink, which was estimated to have cost the company under $20 million it bought for $6.6 million. Other highlights from the quarter included:

– The company’s operating loss for Q3 totaled $5.6 million, versus operating income of $3.3 million for the same period last year.

– Gross profit dropped $75.7 million, which Blockbuster attributed to the general decline in revenues and an approximately $29 million impact to rental gross profit related to Total Access, which was introduced to help it compete with rival Netflix, (NSDQ: NFLX) which has about 6.7 million subs. Total Access gives consumers free in-store rentals when they return DVDs they ordered online to a store, as opposed to dropping it in the mail. More to come. Earnings release | Webcast (10 a.m. EDT)

  1. Blockbuster didn't release the purchase price for Movielink initially, but later they disclosed that they paid $6.6 million for the company in an 8k filing.

    http://www.hackingnetflix.com/2007/08/blockbuster-pai.html

    There was also a later filing that gave the breakdown of Movielink's historical performance. A gain of $79.2 million in online revenue looks impressive, but considering that they also gave up $83.9 million in core rental revenue, you have to wonder how effective Total Access has been.

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