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	<title>Comments on: Casual Games Worth $2.25B &#8212; But Where Are They Going?</title>
	<atom:link href="http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/feed/" rel="self" type="application/rss+xml" />
	<link>http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/</link>
	<description>The Business of Technology</description>
	<pubDate>Tue, 02 Dec 2008 13:28:02 +0000</pubDate>
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		<title>By: panda</title>
		<link>http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-904100</link>
		<dc:creator>panda</dc:creator>
		<pubDate>Sat, 11 Oct 2008 02:57:43 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-904100</guid>
		<description>All hardcore games slowly becoming friendly for casual.. 
Look at WoW - it's very easy to play it even if you noob at MMORPG</description>
		<content:encoded><![CDATA[<p>All hardcore games slowly becoming friendly for casual..<br />
Look at WoW - it&#8217;s very easy to play it even if you noob at MMORPG</p>
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		<title>By: uVme Games</title>
		<link>http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-884929</link>
		<dc:creator>uVme Games</dc:creator>
		<pubDate>Sun, 22 Jun 2008 21:23:47 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-884929</guid>
		<description>uVme is going make a huge leap forward very soon when tournaments start and that’s almost upon us.</description>
		<content:encoded><![CDATA[<p>uVme is going make a huge leap forward very soon when tournaments start and that’s almost upon us.</p>
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		<title>By: Virtual Paris 2007 &#187; L’invasion des nouvelles plateformes sociales</title>
		<link>http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-870743</link>
		<dc:creator>Virtual Paris 2007 &#187; L’invasion des nouvelles plateformes sociales</dc:creator>
		<pubDate>Fri, 11 Apr 2008 15:04:57 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-870743</guid>
		<description>&lt;p&gt;[...] Sur ce dernier point je vous engage à lire cet article très instructif : Casual Games Worth $2.25B — But Where Are They Going?. [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Sur ce dernier point je vous engage à lire cet article très instructif : Casual Games Worth $2.25B — But Where Are They Going?. [...]</p>
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		<title>By: Casual Games=Engaged Players &#171; SpotXchange&#8217;s Blog</title>
		<link>http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-727563</link>
		<dc:creator>Casual Games=Engaged Players &#171; SpotXchange&#8217;s Blog</dc:creator>
		<pubDate>Wed, 28 Nov 2007 22:00:26 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-727563</guid>
		<description>&lt;p&gt;[...] articles have since appeared about the space. Jane Pinckard had a good industry overview at GigaOm. Despite these space&#8217;s diminutive size compared to the gaming enthusiast market (think World [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] articles have since appeared about the space. Jane Pinckard had a good industry overview at GigaOm. Despite these space&#8217;s diminutive size compared to the gaming enthusiast market (think World [...]</p>
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		<title>By: FredCavazza.net &#187; L’invasion des nouvelles plateformes sociales</title>
		<link>http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-655457</link>
		<dc:creator>FredCavazza.net &#187; L’invasion des nouvelles plateformes sociales</dc:creator>
		<pubDate>Tue, 06 Nov 2007 23:08:24 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-655457</guid>
		<description>&lt;p&gt;[...] Sur ce dernier point je vous engage à lire cet article très instructif : Casual Games Worth $2.25B — But Where Are They Going?. [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Sur ce dernier point je vous engage à lire cet article très instructif : Casual Games Worth $2.25B — But Where Are They Going?. [...]</p>
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		<title>By: april</title>
		<link>http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-654490</link>
		<dc:creator>april</dc:creator>
		<pubDate>Tue, 06 Nov 2007 16:34:22 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-654490</guid>
		<description>&lt;p&gt;In addition to Steve Kane's comment, the relaunched iwon.com is working to implement social networking features in the coming months. As an avid user since 2001, I love their relaunched 2.0 site- i also noticed that they're giving away money and prizes more frequently.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>In addition to Steve Kane&#8217;s comment, the relaunched iwon.com is working to implement social networking features in the coming months. As an avid user since 2001, I love their relaunched 2.0 site- i also noticed that they&#8217;re giving away money and prizes more frequently.</p>
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		<title>By: Dave Liu dot com / musings from the edge &#187; Articles of the Day</title>
		<link>http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-650966</link>
		<dc:creator>Dave Liu dot com / musings from the edge &#187; Articles of the Day</dc:creator>
		<pubDate>Mon, 05 Nov 2007 21:25:58 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-650966</guid>
		<description>&lt;p&gt;[...] Casual Games: Big Reach, Small Bucks - The&#8221;casual games&#8221; sector, an industry generating a serious $2.25 billion per year, according to the Casual Games Association, is growing annually at 20 percent. That&#8217;s a healthy growth figure, especially when you consider that some 200 million people already play casual games. The nascent sector has also proved to be a great way for advertisers to reach everyone, as the ratio of men to women is a nearly even 48.3 to 51.7 percent. Compared to the hardcore or &#8220;enthusiast&#8221; gaming sector, which consists of console gaming and massively multiplayer games like World of Warcraft, casual gaming&#8217;s $2.25 billion is a mere pittance: enthusiasts generate up to $20 billion per year with far smaller audiences. [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Casual Games: Big Reach, Small Bucks - The&#8221;casual games&#8221; sector, an industry generating a serious $2.25 billion per year, according to the Casual Games Association, is growing annually at 20 percent. That&#8217;s a healthy growth figure, especially when you consider that some 200 million people already play casual games. The nascent sector has also proved to be a great way for advertisers to reach everyone, as the ratio of men to women is a nearly even 48.3 to 51.7 percent. Compared to the hardcore or &#8220;enthusiast&#8221; gaming sector, which consists of console gaming and massively multiplayer games like World of Warcraft, casual gaming&#8217;s $2.25 billion is a mere pittance: enthusiasts generate up to $20 billion per year with far smaller audiences. [...]</p>
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		<title>By: Steve Kane</title>
		<link>http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-640664</link>
		<dc:creator>Steve Kane</dc:creator>
		<pubDate>Thu, 01 Nov 2007 11:07:58 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-640664</guid>
		<description>&lt;p&gt;Not sure why you overlook the humungous clear market leader and winner:&lt;/p&gt;

&lt;p&gt;Pogo.com incorporates all sorts of excellent social networking tools and resources and has for years now.&lt;/p&gt;

&lt;p&gt;Also, their ClubPogo.com sub-site has for years blazed the trail with its innovative and successful subscription business model&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Not sure why you overlook the humungous clear market leader and winner:</p>
<p>Pogo.com incorporates all sorts of excellent social networking tools and resources and has for years now.</p>
<p>Also, their ClubPogo.com sub-site has for years blazed the trail with its innovative and successful subscription business model</p>
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		<title>By: Dhirender</title>
		<link>http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-640617</link>
		<dc:creator>Dhirender</dc:creator>
		<pubDate>Thu, 01 Nov 2007 10:42:16 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-640617</guid>
		<description>&lt;p&gt;Personalizing the experience would perhaps be the best way to retain players.&lt;/p&gt;

&lt;p&gt;http://www.wildblueskies.com/2007/11/01/at-225-billion-theres-nothing-casual-about-it/&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Personalizing the experience would perhaps be the best way to retain players.</p>
<p> (<a href="http://www.wildblueskies.com/2007/11/01/at-225-billion-theres-nothing-casual-about-it/" rel="nofollow">link</a>) </p>
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		<title>By: WildBlueSkies &#187; At $2.25 Billion, There&#8217;s Nothing Casual About It</title>
		<link>http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-640591</link>
		<dc:creator>WildBlueSkies &#187; At $2.25 Billion, There&#8217;s Nothing Casual About It</dc:creator>
		<pubDate>Thu, 01 Nov 2007 10:26:32 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-640591</guid>
		<description>&lt;p&gt;[...] Games Association latest research, with a growth estimated at a whopping 20 percent according to GigaOm. One interesting point is that this is the only sector of gaming that reflects an appropriate [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Games Association latest research, with a growth estimated at a whopping 20 percent according to GigaOm. One interesting point is that this is the only sector of gaming that reflects an appropriate [...]</p>
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		<title>By: uVme Casual Games &#187; Blog Archive &#187; Casual Games Worth $2.25B — But Where Are They Going?</title>
		<link>http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-640497</link>
		<dc:creator>uVme Casual Games &#187; Blog Archive &#187; Casual Games Worth $2.25B — But Where Are They Going?</dc:creator>
		<pubDate>Thu, 01 Nov 2007 09:31:56 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-640497</guid>
		<description>&lt;p&gt;[...] Written by Jane Pinckard Wednesday, October 31, 2007 at 12:00 AM PT &#124; 11 comments [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Written by Jane Pinckard Wednesday, October 31, 2007 at 12:00 AM PT | 11 comments [...]</p>
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		<title>By: joshua gold</title>
		<link>http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-639644</link>
		<dc:creator>joshua gold</dc:creator>
		<pubDate>Wed, 31 Oct 2007 21:44:22 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-639644</guid>
		<description>&lt;p&gt;Note that Hasbro has also just entered the casual digital gaming and entertainment world for tweens with its "Littlest Pet Shop" VIPs site launched a couple of weeks ago.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Note that Hasbro has also just entered the casual digital gaming and entertainment world for tweens with its &#8220;Littlest Pet Shop&#8221; VIPs site launched a couple of weeks ago.</p>
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		<title>By: jim</title>
		<link>http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-639630</link>
		<dc:creator>jim</dc:creator>
		<pubDate>Wed, 31 Oct 2007 21:31:34 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-639630</guid>
		<description>&lt;p&gt;@ Yuval:  It will be interesting to see what the Oberon-Myspace deal yields but given that Oberon's core business if effectively aggregation of other people's games, I have to imagine that there won't be much cross-pollination of social and gaming in their implementation.  We'll see.  But, to be honest, my money is on the open APIs coming from Facebook, Google, and the yet-to-launch casual MMO crowd.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>@ Yuval:  It will be interesting to see what the Oberon-Myspace deal yields but given that Oberon&#8217;s core business if effectively aggregation of other people&#8217;s games, I have to imagine that there won&#8217;t be much cross-pollination of social and gaming in their implementation.  We&#8217;ll see.  But, to be honest, my money is on the open APIs coming from Facebook, Google, and the yet-to-launch casual MMO crowd.</p>
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		<title>By: michael</title>
		<link>http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-639420</link>
		<dc:creator>michael</dc:creator>
		<pubDate>Wed, 31 Oct 2007 19:21:31 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-639420</guid>
		<description>&lt;p&gt;we've been working on this virtual world for ty http://www.tygirlz.com&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>we&#8217;ve been working on this virtual world for ty  (<a href="http://www.tygirlz.com" rel="nofollow">link</a>) </p>
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		<title>By: Habib Khan</title>
		<link>http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-639361</link>
		<dc:creator>Habib Khan</dc:creator>
		<pubDate>Wed, 31 Oct 2007 18:42:23 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-639361</guid>
		<description>&lt;p&gt;Oh my a gaming post on GigaOm that actually is incisive.&lt;/p&gt;

&lt;p&gt;Oh new poster.&lt;/p&gt;

&lt;p&gt;The lovely thing about casual games is that a lot of them can run in windowed mode thus allowing advertising and casual gaming to be the ultimate unholy duopoly.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Oh my a gaming post on GigaOm that actually is incisive.</p>
<p>Oh new poster.</p>
<p>The lovely thing about casual games is that a lot of them can run in windowed mode thus allowing advertising and casual gaming to be the ultimate unholy duopoly.</p>
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		<title>By: Kendall</title>
		<link>http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-639348</link>
		<dc:creator>Kendall</dc:creator>
		<pubDate>Wed, 31 Oct 2007 18:37:02 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/2007/10/31/casual-games-worth-225b-but-where-are-they-going/#comment-639348</guid>
		<description>&lt;p&gt;Sure, hard-core gamers can play in 20 minute snippets, after spending hours and hours learning how to play a first-person shooter!  The distinction in casual games isn't playing in short snippets, it's nearly instant learning.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Sure, hard-core gamers can play in 20 minute snippets, after spending hours and hours learning how to play a first-person shooter!  The distinction in casual games isn&#8217;t playing in short snippets, it&#8217;s nearly instant learning.</p>
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