We just got tipped off to a video startup called PlayCafe.tv, an online game show that combines live hosts and viewer participation.
The startup appears to have also gone by the name Livefire.tv, according to parts of its web site. PlayCafe/Livefire was founded by Mark Goldenson and Dev Nag, who have experience at PayPal (EBAY), Google (GOOG), and a number of startups.
If we turn to the ever-trusty want ads to get more information about the company, we’ll find it’s a “seed-funded startup” that is “launching a first-of-its-kind, live Internet show involving games.” It’s also apparently got a high schooler who came in second on a Kids Week episode of Jeopardy working as a “trivia writer,” according to his MySpace profile.
The site is partially accessible, and is currently accepting invite requests for its private beta. It features advertising from Netflix (NFLX). The second episode below features ads from 7-UP, Budweiser, and FedEx, though they appear to just be placeholders. Prizes include Amazon and iTunes gift cards, ringtones, and cash.