61 Comments

Summary:

Microsoft (MSFT) has invested $240 million in Facebook at a valuation of $15 billion and gets the rights to sell third-party ads on the Facebook network. That’s about 2 percent stake. Not as crazy as the $900 million that MySpace (NWS) pried out of Google (GOOG), […]

Microsoft (MSFT) has invested $240 million in Facebook at a valuation of $15 billion and gets the rights to sell third-party ads on the Facebook network. That’s about 2 percent stake. Not as crazy as the $900 million that MySpace (NWS) pried out of Google (GOOG), but still pretty steep. I thought the deal was for $500 million, so I am guessing there is another shoe to drop here. (Looks like Microsoft is going to be to Facebook what Yahoo was for Google….transition strategy!)

Today Facebook also launched an application for BlackBerry, and got RIM and T-Mobile USA on stage with Facebook co-founder Dustin Moskowitz to announce it today. Facebook already has an iPhone app that early adopters everywhere love to brag about. Moskowitz also announced the Facebook platform was expanding to all web-enabled phones, with apps appearing on mobile Facebook profiles and getting access to SMS to communicate with users.

Press call live blogging below the fold:

* The call was supposed to start at 2 pm, its already 2.04. Bad muzak playing!
* Mark Zuckerberg , if you want to play Steve Jobs, learn to be punctual like Steve.
* Maybe they are getting their stories right, and haven’t figured out how to put the obscene finger gesture to Google in polite/politically correct language.
* 2.10 pm, and still terrible music and no sign of anyone.
* 2.12 pm: It’s on. Vivek Verma and Kevin Johnson, president of the Platforms & Services Division at Microsoft, are on the call. Brandee Barker (spokesperson) and Owen Van Natta, vice president of operations and chief revenue officer at Facebook. are on the call.
* Mark is beyond all these PR things ;-) He got peeps it seems who are handling this!
* There is an error in the press release, and will be reissued.
* Owen is speaking. He is saying stuff which could be spoken by any executive on any conference call.
* Kevin – major win for Microsoft in advertising and strong signal from our biggest partner. Facebook is a strategic win for us. We are very pleased with the depth and the scope of this deal. Seems like Facebook is going to work on newer ads for social environment.
* Kevin says the equity stake is a strong statement of confidence in this partnership. Blah blah! 200 million users is in realm of possibility and combine that with monetization opportunity.
* Kevin – there are certain elements we won’t disclose about this deal. We have strong alignment around technology. Lot more we will do together.
* Owen says: lot of folks wanted to partner with us over advertising, and relationship has been great for us. We are now expanding our relationship beyond U.S. borders.
* Owen says: no restriction on 3rd party developers. I think they can tap into Microsoft ad center and other technologies.
* (Arrington asks) Any other investors in this round? Not announcing any other investors in this round for now. Just Microsoft.
* Kevin says – we are expanding our advertising relationship internationally and that is what we are announcing right now.
* In response to Josh Quittner’s question about who else were they talking to, Owen says not commenting on who were others they were talking to.
* Owen says lot of rumors about financing but this is the best set of terms we came up with this deal.
* Not talking about Facebook IPO.
* Is this deal just for banner ads? Will it be expanding to Internet Search deal and will it be separate deal? We are not announcing anything related to Web Search. This is only about advertising.
* Question Mine: Kevin Johnson (what we are seeing so far) we continue to see monetization which continues to improve. We will drive hire. Continues to improve… both parties are not disclosing the metrics. Part two – in terms of what we are using the capital for, our innovation and growth we are seeing today. Expanding our employee base. 700 employees in 2008 (wow). International growth and there is a lot of technical infrastructure we can build around the. Allow people to experience better Facebook. (I will expand on this point later)
* Building your own (FB) salesforce? Microsoft is an exclusive advertising platform partner. The two companies work together today and going forward – there are different needs advertisers have. Socialization of the Internet needs innovation.
* Does Microsoft have access to Facebook user data? User trust is core to what we focus on and we both are going to provide highly relevant advertising and focus on that. We don’t want to violate user trust…There are certain parts of the partnership we are not announcing. I think they are dodging a very relevant question.

Hitwise just sent me over some data that helps put the deal in perspective. According to the Internet monitoring firm, for the week ended 10/20/07:

*Facebook.com was the 9th most visited web site in the U.S., with .96 percent of all Internet visits.

*U.S traffic to Facebook.com has risen 102 percent year-over-year when compared with the week ended 10/21/06.

*Among a custom category of leading social networking web sites, Facebook.com received 15 percent of U.S. visits, putting it at No. 2 behind MySpace.com, which received 76 percent. Windows Live Spaces received 0.4 percent.

*Facebook.com received 9.9 percent of its U.S. traffic from search engines. Of that traffic, MSN Search and Live Search combined for .46 percent to Facebook.com. Google sent 6.82 percent of U.S. traffic while Yahoo! Search sent 1.34 percent of traffic.

*U.S. visits for Facebook.com among users ages 35 and over have increased 19 percent when compared with the week ended 10/21/06.

  1. Facebook and Microsoft: BFF for $240 Million

    Did you see the post at gigaom.com

    Share
  2. what a joke. 15 billion for a company that has little to no revenue. Also, thats what the web needs another ad network.

    Share
  3. Well. Good deal. Sounds like microsoft made a safe investment, easy recovery with the ads. This way they can also analyze how facebook turns up in a couple of years and will be in a position of more accurate valuation.

    Share
  4. [...] GigaOM (live conference coverage) [...]

    Share
  5. [...] and other Facebook top managers they also laughed and told me I was out of it.  I guess after the Microsoft $240M investment  I wasn´t so out of it.  And I am not surprised that it was Microsoft who paid that [...]

    Share
  6. Om:

    I don’t think that MSFT expects to make money on the $250MM at a $15B valuation. Internally for them it is a $250MM investment to get an exclusive advertisement deal over the next 4 years. The 2% stake is only icing on the cake. Had they announced that they have given $250MM to Facebook for a 4 year exclusive ad deal, no one would have flinched, this is cheaper than the Google/MySpace deal.

    I think it would be naive of us to think that MSFT is looking at doubling its $250MM investment. Locking in a potential ad platform on the other hand is lucrative.

    On that note, I doubt that there will be other investors, because the returns on a $15B valuation is probably none to negative.

    All this is great PR for Facebook though.

    Share
  7. [...] Το Facebook είναι κάτι σαν το iphone για Web 2.0: κλέβει όλο το hype. Τελευταία ακουγόντουσαν κάποιες κριτικές φωνές για την αξία που έχει, για το ότι ακόμα δεν είναι ξεκάθαρο το business model του, για το ότι υπήρξε μια κάμψη στην επισκεψιμότητα κτλ, αλλά σήμερα, το Facebook περνάει από το ταμείο, αφού διαπραγματευτεί με δ…!! [...]

    Share
  8. The title of your post is incorrect — it says they made a “$250″ investment. You left out the “million”.

    Share
  9. [...] That would be 1.6% of Facebook which is quite a bit less than the 5-10% predicted by recent rumors, but at the highest rumored Facebook valuation of $15 billion. Microsoft’s original advertising alliance with Facebook was apparently US only although that wasn’t spelled out at the time. Predictably, there are also some features of this new deal which haven’t been revealed. [...]

    Share

Comments have been disabled for this post