Comments on: What are a Startup's key assets?

By: Colbie Caillat

Colbie Caillat — Mon, 14 Jan 2008 17:28:08 +0000

Good marketing campaign and professional SEO would add some success points to any web-startup too.

By: Why ‘word of mouth’ marketing won’t work « FoundRead

Why ‘word of mouth’ marketing won’t work « FoundRead — Mon, 07 Jan 2008 08:43:04 +0000

[...] Om wrote about it in What are a startup’s keuy assets? [...]

By: Om Malik

Om Malik — Tue, 23 Oct 2007 14:33:50 +0000

Mike,

Spot on. I agree with you 100%. Though I should have included it in extension of your wonderful idea. But then otherwise you wouldn’t have come and left a comment :-)

By: mikesabat

mikesabat — Tue, 23 Oct 2007 14:02:01 +0000

In most cases community (there may be a better word) springs out of a user base. Evangelism is one form, but what happens when you get a community of developers building apps for your platform, like what is happening with facebook? Are those developers – users, evangelists, partners or are they on the supply side?
They are definitely an asset.

By: Andre Quellos

Andre Quellos — Mon, 22 Oct 2007 20:30:46 +0000

Fair point, Om – certainly a critical success factor for any startup ;)

While they may exist, I cannot recall any successful companies that did not at one point have passionate users.

By: carleen

carleen — Mon, 22 Oct 2007 18:03:33 +0000

Any url mistake is mine, apologies. And sorry, Om.

By: Om Malik

Om Malik — Mon, 22 Oct 2007 18:01:33 +0000

Andre

I agree – and while that might be the case – i think the passionate user base is something one can’t underscore. That is why I thought it should be a seperate category (asset) in itself.

By: Joshua

Joshua — Mon, 22 Oct 2007 17:33:53 +0000

If you’re talking about the blip.tv that videobloggers know and love, that’s still blip.tv. Shortbrain.tv is the new name for bliptv.com. To the best of my knowledge, the companies are unaffiliated. I’ve made the same URL mistake. :)

By: Andre Quellos

Andre Quellos — Mon, 22 Oct 2007 17:24:54 +0000

To me, your third priority asset (community) is really a sub-segment of Sabat’s second one (user base) and doesn’t really stand on its own. The user base of a company really encompasses its evangelists because most evangelists become passionate after having been users of a product/service, wouldn’t you agree?